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Digital Trends 2013
21/02/2013
Good evening.
My name is Bart.
This is my daughter
Merel (I have 3 kids).
I’m passionate
about coffee.
I live and work
                       in Ghent.
I’m passionate about
I work at digital agency Wijs (ex Netlash-bSeen).
Part of Heaven Can Wait ecosystem.
You can find me on
Twitter: @netlash
http://slideshare.net/netlash
Digital Trends 2013
Trendsnight
Based on: Online
Trendreport.
Online Trendreport

‣   crowdsourced (50 experts)

‣   different opinions

‣   kaleidoscope

‣   you have to form your own opinion...
Download pdf:
http://wijs.be/nl/trends-inzichten/
blog/detail/online-trendrapport-2013
Free iPad app:

‣   free in appstore

‣   15 extra experts

‣   8 video interviews
Based on: Online
Trendreport.
My personal opinion...
Listen carefully.
Listen carefully.




                    Personal opinion.
1. Digital rules
Trendsnight
Massive shift from analog to digital

‣   communications

‣   media

‣   technology

‣   ...
Marketing?

‣   tv-ads are the trailer for the online experience...
2. The disappearance of the button
Button

‣   physical buttons -> digital buttons

‣   3d-effects, bevels -> flat design

‣   skeuomorphism

‣   buttons -> gestures

‣   ...
Gestures
“The action is the button.”
“The action is the button”

‣   geofences

‣   Kinect

‣   GPS

‣   ...
The visual web

‣   Metro-style

‣   Pinterest
Moving away from the metaphor.
3. We love hardware
Countermovement

‣   everything becomes digital

‣   nostalgia for physical things
Trendsnight
Trendsnight
We love hardware

‣   past: features are irrelevant, it’s about design

‣   now: design is not important, it’s about features
4. Sea of data
Trendsnight
Data deluge

‣   every channel is digital

‣   every action is digital

‣   everything is recorded
Lapka, personal
environment monitor
Smartphone controlled
toilet.
Lenses with projection.
Camera reads emotion.
Data everywhere

‣   marketeers have ample data

‣   shift from ‘craft’ to ‘data-driven’

‣   no more ‘gut feelings’
5. Data at hand
Consumers will have all data

‣   from map to GPS

‣   will be the way of all data

‣   persons, prices, brands, reviews...
Camera reads emotion.
Impact on sales

‣   sales used to be: imbalance in information

‣   customers will be smarter than sales...

‣   what is the role of sales (and marketing)?
6. Peer 2 peer
If customers are smarter...

‣   outsource marketing?

‣   outsource sales?

‣   outsource production?

‣   outsource customer service?
Peer 2 Peer everything...
7. Real time marketing
If customers have all data at hand...

‣   no more campaigning

‣   ‘real time’ marketing

‣   drip marketing
Expect:
more profound change.
Not just a faster horse...
Profound changes

‣   not just extra channels

‣   not just ‘better marketing’

‣   profound societal changes
Be prepared to flip your value chain.
Think digital.
Listen carefully.
There will be
only 2 types of
companies left.
There will be
only 2 types of
companies left.




          The quick and
          the dead.
Questions?
Wijs bvba

Voorhavenlaan 31/3
9000 GENT

09 335 22 80
09 330 09 83

http://wijs.be
info@wijs.be

BE 0473.071.275

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Trendsnight