Steffen Hück
167
Abonné
Personal Information
Entreprise/Lieu de travail
Berlin Area, Germany Germany
Profession
Working at the interface between Innovation, Market Research and Marketing by leveraging Social Media/Technologies
Site Web
netnography.wordpress.com
À propos
I am Director Innovation at the Management Consultancy trommsdorff + drüner, innovation + marketing consultants GmbH.
Working at the interface between Innovation, Market Research and Marketing I am fascinated by integrating Social Media/Technologies & Digital Data into the generation of Insights, the identification of trends, the co-creation of new ideas and the building of interaction platforms for companies who are serious about being customer oriented.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography Research ...
Mots-clés
netnography
social media
esomar
mrx
online research
virtual ethnography
observational research
online communities
listening
online ethnography
mroc
cocreation
hyve
social media analysis
design
human-centred innovation
design thinking
open innovation
collaboration
co-creation
market research
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