Steffen Hück
167
Abonné
Personal Information
Entreprise/Lieu de travail
Berlin Area, Germany Germany
Profession
Working at the interface between Innovation, Market Research and Marketing by leveraging Social Media/Technologies
Site Web
netnography.wordpress.com
À propos
I am Director Innovation at the Management Consultancy trommsdorff + drüner, innovation + marketing consultants GmbH.
Working at the interface between Innovation, Market Research and Marketing I am fascinated by integrating Social Media/Technologies & Digital Data into the generation of Insights, the identification of trends, the co-creation of new ideas and the building of interaction platforms for companies who are serious about being customer oriented.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography Research ...
Mots-clés
netnography
social media
esomar
mrx
online research
virtual ethnography
observational research
online communities
listening
online ethnography
mroc
cocreation
hyve
social media analysis
design
human-centred innovation
design thinking
open innovation
collaboration
co-creation
market research
Tout plus
- Présentations
- Documents
- Infographies
The Future of Everything
Charbel Zeaiter
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il y a 7 ans
Design Thinking: Finding Problems Worth Solving In Health
Adam Connor
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il y a 8 ans
UX for connected cars
Plan
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il y a 8 ans
Advertising Psychology
Carmen Neghina
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il y a 14 ans
The future of digital
Useful Ideas
•
il y a 10 ans
Consumer Insights: Revealing the truths & myths
Consumer Truth - Insights & Planning
•
il y a 15 ans
Insights Presentation
Simon Law
•
il y a 14 ans
Machine Learning to Grow the World's Knowledge
Xavier Amatriain
•
il y a 8 ans
The Product Visioning Workshop: A Proven Method for Product Planning and Prioritization
Perfetti Media
•
il y a 8 ans
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
il y a 10 ans
Tools & Tactics für Social Media Manager, Auflage 2
ScribbleLive
•
il y a 11 ans
QCon Rio - Machine Learning for Everyone
Dhiana Deva
•
il y a 8 ans
Design Thinking Workshop
Associação Portuguesa dos Profissionais de Marketing
•
il y a 10 ans
Palantir, Quid, RecordedFuture: Augmented Intelligence Frontier
Daniel Kornev
•
il y a 8 ans
Introduction to social media for qualitative research
Francesco D'Orazio
•
il y a 14 ans
Cluetrain
Toscana Enterprises Corporation
•
il y a 17 ans
Shitstorms - Die Dynamiken von Empörungswellen in Social Media
vm-people GmbH
•
il y a 11 ans
[Eng] The use of consumer insight in Advertising: from classic Advertising to Social network
giulio bonini
•
il y a 14 ans
New Chinese Tourists in Europe from 2017_en
CEGOS Turismo
•
il y a 11 ans
What is Strategy - Thinking like a Strategist
Amit Kapoor
•
il y a 10 ans