1. #3x30
08.05.2013
INBOUND MARKETING
& CONTENT STRATEGY
@lukasfischer // netnode.ch
Friday, May 31, 13

2. https://www.google.ch/search?q=what+is+inbound+marketing
Friday, May 31, 13

3. Friday, May 31, 13

4. Friday, May 31, 13

5. Inbound marketing is
advertising a company through (blogs, video, social media, ...)
content marketing.
http://en.wikipedia.org/wiki/Inbound_marketing
Friday, May 31, 13

6. Friday, May 31, 13

7. 8 INBOUND MARKETING SECRETS
NOBODY TELLS YOU...
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8. HOT
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html 1
Friday, May 31, 13

9. http://en.wikipedia.org/wiki/Persona_(marketing)
KNOW YOUR CUSTOMERS
SPICY
2
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10. 5 LAYER MODEL
STRUCTURE
3
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11. START A BLOG
CONTENT IS KING
SPICY
4
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12. TWITTER
JOIN THE CONVERSATION
1. Do something good and talk about it.
2. Be nice & honest (+ and -).
3. Love what you do & share.
4. Contribute. Share. Help.
5. Ask for Help.
6. Have Fun.
7. Do.
Bonus: Tell a story.
FLOW
5
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13. WHITEPAPERS
SUGAR
6
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14. Think about your content
WHAT
HOW
WHY
SOUL
7
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15. HAVE A VISION
http://hugeinc.com
HEART
8
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16. HOW DO YOU SPEND YOUR
MARKETING BUDGET?
- PRINT FLYER OR YOUTUBE CHANNEL
- BROCHURE OR ONLINE WHITEPAPER
- COLD CALLS OR RELEVANT BLOG POSTS
?
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17. www.netnode.ch
Friday, May 31, 13