Design Perspectives For The Decentralized Age!
Leandro Agro: IxD /UX | IoT
Network Thinking
www.designgroupitalia.com  
© DESIGN GROUP ITALIA
WHO  
2
© DESIGN GROUP ITALIA 3
UX  
Internet  of  Things  
IxD  
AI,  Virtual  Assistants  
Eye-­‐Tracking  
Digital  Strategy  
...
© DESIGN GROUP ITALIA
Network  Thinking  
4
3 chapters
© DESIGN GROUP ITALIA
///  What  is  design?  ///  
5
Why business loves design
©  DESIGN  GROUP  ITALIA  ©  DESIGN  GROUP  ITALIA  
“Design  isn't  just  about  
shapes  or  pixels  anymore.  
Design  ...
© DESIGN GROUP ITALIA 7
Design  is  an  exploraSon  
© DESIGN GROUP ITALIA 8
Full  of  humanity  and  beauty    
© DESIGN GROUP ITALIA
Design  is  (also)  a  process  
9
thinking
Desirability  /  Feasibility  /  Viability  
© DESIGN GROUP ITALIA
Money  *  Design  
10
© DESIGN GROUP ITALIA 11
                                                devoured  Doblin,  2nd  
Road,  Ubermind,  Flow  ...
© DESIGN GROUP ITALIA 12
                                                devoured  
Doblin,  2nd  Road,  
Ubermind,  Flow ...
© DESIGN GROUP ITALIA
Cultural  ShiZ  
13
© DESIGN GROUP ITALIA 14
Every  Tool,  service,  business  that  
jump  in  the  digital  technology,  start  
to  follow ...
© DESIGN GROUP ITALIA
Digital  technologies  are  pushing  
consumerizaSon  and  mulSplying  touchpoints.    
15
Everythin...
© DESIGN GROUP ITALIA
ConnecSvity  changes  everything  
not  only  decentralizaSon  but  also  interdependence    
16
Flu...
© DESIGN GROUP ITALIA 17
The  INTERNET  OF  THINGS  bridges  both  the  
physical  and  digital  worlds,  permi^ng  the  p...
© DESIGN GROUP ITALIA 18
Every  Sme  that  a  company  places  an  objects  
into  your  world  (pocket,  car,  desk)  sta...
© DESIGN GROUP ITALIA 19
In  this  new  human-­‐connected  world,    
Designers  lead  innovaSon  
© DESIGN GROUP ITALIA
Short  story  about  
“network  thinking”  
20
© DESIGN GROUP ITALIA 21
WIRED 2008
© DESIGN GROUP ITALIA 22
What  is  “Network  thinking”?  
  
Todays’  visionaries  can’t  consider  the  mechanical  clock...
© DESIGN GROUP ITALIA 23
“Network  thinking”  is  a  mental  model…  
  
  
A  WHOLE  NEW  WAY  TO  SEE  THE  PRESENT  AND...
© DESIGN GROUP ITALIA 24
Most  recent  human’s  genera<ons  have  a  totally  different  
rela<on  with  technologies  with...
© DESIGN GROUP ITALIA 25
Cognitive tools Mental  model  
© DESIGN GROUP ITALIA
///  Storytellers  ///  Connected Objects are Natural born
© DESIGN GROUP ITALIA
People  expectaSons  are  shaped  by  
consumer  technologies.    
27
© DESIGN GROUP ITALIA
WHAT  /  WHEN  
28
© DESIGN GROUP ITALIA
We  live  on  the  border  between  Cloud    
FOG  compuSng  and  the  IoT  Era.    
At  this  stage...
© DESIGN GROUP ITALIA 30
“"mes  they  are  a  changing”  
201X  
IN 2008 THE NUMBER OF
CONNECTED OBJECTS HAS
EXCEEDED THAT...
© DESIGN GROUP ITALIA 31
Technologies  are  shaping  us  through  the  
connected  (cogniSve)  devices  we  are  using  
© DESIGN GROUP ITALIA 32
Like  in  a  aliens  invasion…  
© DESIGN GROUP ITALIA
Today, more than 120 new 'things’
comes online every second.  
33
Dave Evans, chief futurist at Cisc...
© DESIGN GROUP ITALIA 34
“Talking  Objects”  
Connected  devices  are  natural  born  storytellers  
© DESIGN GROUP ITALIA 35
Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your e...
© DESIGN GROUP ITALIA 36
Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools...
© DESIGN GROUP ITALIA 37
What is real? Who is the artist
© DESIGN GROUP ITALIA 38
From  memories  co-­‐creaSon  to    
automa'c  memories  and  autonomous  stories  
39
Collec'ng  Data  
Connected  objects  are  usually  
smart  enough  to  play  a  behavior.  
For  example,  take  a  de...
40
Fitness  bracelets  records  what  we  do  every  day.  
This  extended  memory,  visualized  through  
dashboard,  is ...
41
  
  
Proac've  Panorama  
  
Androids  examine  every  picture  
you  take  -­‐and-­‐  it  proacSvely  
assembles  a  ...
42
  
  
Proac've  Panorama  
  
AutomaBc  memories…  
43
  
  
Build  the  story    
One-­‐click  Movie  trailer  
Families  started  to  collect  
and  record  their  special ...
© DESIGN GROUP ITALIA 44
knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
© DESIGN GROUP ITALIA 45
knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
JIBO
© DESIGN GROUP ITALIA 46
“Connected  objects  are  Natural  Born  Storytellers.  
Meaningful  stories  might  be  created ...
© DESIGN GROUP ITALIA 47
In  2015  brands  are  becoming  media  companies.    
Other  big-­‐name  players  such  as  Uber...
© DESIGN GROUP ITALIA
People’s  interacSon  with  technology  may  seem  
predictable  enough,  but  it  is  not  100%  tr...
© DESIGN GROUP ITALIA
People’s  interacBon  with  technology  may  seem  predictable  enough,  
but  it  is  not  true.  
...
© DESIGN GROUP ITALIA 50
Ar'ficial  neural  networks,  or  'ANNs’      
Google's  ANNs  are  programmed,  through  an  
end...
© DESIGN GROUP ITALIA
Storyteller  objects  are  already  influencing  the  scene;  
classic  user  interacBon  is  evolvin...
© DESIGN GROUP ITALIA 52KK:  Take  in  mind  “what  technology  wants…”  
© DESIGN GROUP ITALIA
///  Design  Rules  ///  Design  rules  for  a  highly  networked  -­‐post  cloud  compuBng-­‐  worl...
© DESIGN GROUP ITALIA 54
“Design  isn't  just  about  shapes  or  pixels  
anymore.  Design  is  the  process  that  shape...
© DESIGN GROUP ITALIA 55
In  this  moment  of  Sme,  it  is  obsolete  to  design  objects  
that  simply  wait  unSl  the...
© DESIGN GROUP ITALIA 56
1. Evolving  design  tools,  to  evidence  
exisSng  objects'  emergent  behaviors  
  
2.   Infu...
57
58
IoT  DESIGN  
It’s  all  about  People  &  Trust  
SUPER  GADGETS  
SUPPLY  CHAIN  
MANTEINANCE  
59
IoT  DESIGN  
It’s  all  about  People  &  Trust  
Technology/OperaSon    
Driven  
MarkeSng/Campaign  
  Driven  
60
IoT  DESIGN  
It’s  all  about  People  &  Trust  
  
1.  Expression  of  Brand  values  in  space  
2.  Smart  use  of...
© DESIGN GROUP ITALIA 61
1. Evolving  design  tools,  to  evidence  
exisSng  objects'  emergent  behaviors  
  
2.   Infu...
62
Inspired  by  Asimov  
Every  object  must  know  STORIES  
the  History  of  its  past  (how  it  is  made,  where  it...
63
Every  object  must  be  SENTIENT  
Every  object  should  know  something  about  the  
world  around  it  through  se...
64
Every  object  must  be  SOCIAL  
Every  object  must  be  able  to  communicate  and  share  
its  status  across  soc...
© DESIGN GROUP ITALIA
///  Conclusion  ///  
© DESIGN GROUP ITALIA
Technology  acceleraSon  changes  everything.  
66
© DESIGN GROUP ITALIA
The  consumerizaSon  process,  combined  with  
the  proliferaSon  in  digital  touchpoints,  
moves...
© DESIGN GROUP ITALIA
ConsumerizaSon  evolve  consumers’  habits.  
People  expect  BEHAVIOURS  (not  just  features).  
68
© DESIGN GROUP ITALIA
To  be  connected  is  the  “natural  state  of  
mind”  for  any  object  
© DESIGN GROUP ITALIA
Placing  an  object  in  a  pocket,  in  a  car,  on  a  
desktop  or  in  customers’  homes  means ...
© DESIGN GROUP ITALIA
  AestheSc  of  trust  plays  a  huge  role  in  the  
design  of  these  new  behavior-­‐based  
Sm...
© DESIGN GROUP ITALIA
Every  Object  should…  
-­‐  know  stories  
-­‐  Be  senSent    
-­‐  Be  social  
© DESIGN GROUP ITALIA
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Network thinking. The incoming new decentralised age from a design perspective - Leandro Agrò

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This talk is a 3 steps fast forward journey into design. What is design today -aka- the switch of traditional business leadership. Why business and money loves Design (Design Thinking and beyond). Technologies are shaping us faster than we think: Smart connected objects are natural born storytellers. Design rules for a highly networked -post cloud computing- world.

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Network thinking. The incoming new decentralised age from a design perspective - Leandro Agrò

  1. 1. Design Perspectives For The Decentralized Age! Leandro Agro: IxD /UX | IoT Network Thinking www.designgroupitalia.com  
  2. 2. © DESIGN GROUP ITALIA WHO   2
  3. 3. © DESIGN GROUP ITALIA 3 UX   Internet  of  Things   IxD   AI,  Virtual  Assistants   Eye-­‐Tracking   Digital  Strategy   Usability   Mobile  &  Wearable   Prototypes   AR/VR   Gmail,  Skype,  Flickr,  TwiKer:  @leeander  
  4. 4. © DESIGN GROUP ITALIA Network  Thinking   4 3 chapters
  5. 5. © DESIGN GROUP ITALIA ///  What  is  design?  ///   5 Why business loves design
  6. 6. ©  DESIGN  GROUP  ITALIA  ©  DESIGN  GROUP  ITALIA   “Design  isn't  just  about   shapes  or  pixels  anymore.   Design  is  the  process  that   shapes  product  behaviours,   communi<es,  companies   and  -­‐in  the  end-­‐  builds  new   worlds.”   6
  7. 7. © DESIGN GROUP ITALIA 7 Design  is  an  exploraSon  
  8. 8. © DESIGN GROUP ITALIA 8 Full  of  humanity  and  beauty    
  9. 9. © DESIGN GROUP ITALIA Design  is  (also)  a  process   9 thinking Desirability  /  Feasibility  /  Viability  
  10. 10. © DESIGN GROUP ITALIA Money  *  Design   10
  11. 11. © DESIGN GROUP ITALIA 11                                                devoured  Doblin,  2nd   Road,  Ubermind,  Flow  Interac<ve,   Aqua  Media,  Banyan  Branch     Wipro Digital acquired  DesignIt   acquired  Fjord   acquired  Lunar   acquired  Adap<ve  Path   •  Reassuring  big-­‐co  since  the   previous  millennium.   •  Providing  a  step  by  step  design   theory  that  ensure  a  preKy   good  result  also  to  talentless   companies.   •  Predictability  illusion  (feeling   in  control).  
  12. 12. © DESIGN GROUP ITALIA 12                                                devoured   Doblin,  2nd  Road,   Ubermind,  Flow   Interac<ve,  Aqua  Media,   Banyan  Branch     Wipro Digital bought   DesignIt   bought  Fjord   bought  Lunar   bought  Adap<ve  Path   Why?  
  13. 13. © DESIGN GROUP ITALIA Cultural  ShiZ   13
  14. 14. © DESIGN GROUP ITALIA 14 Every  Tool,  service,  business  that   jump  in  the  digital  technology,  start   to  follow  Moore’s  Law:         AcceleraSon  changes  everything.     Peter Diamandis http://www.youtube.com/watch?v=E9wFXHYJgdo
  15. 15. © DESIGN GROUP ITALIA Digital  technologies  are  pushing   consumerizaSon  and  mulSplying  touchpoints.     15 Everything  jumps  to  the  consumer  without  passing   through  military  or  professional  steps   The  contact  point  between  a  specific   product/service  and  a  person  that   want  to  have/use  it.  
  16. 16. © DESIGN GROUP ITALIA ConnecSvity  changes  everything   not  only  decentralizaSon  but  also  interdependence     16 Fluid experience Instant Gratification Dematerialised Interaction Social Induction
  17. 17. © DESIGN GROUP ITALIA 17 The  INTERNET  OF  THINGS  bridges  both  the   physical  and  digital  worlds,  permi^ng  the  power   of  the  internet  to  reach  everywhere  humanity.  
  18. 18. © DESIGN GROUP ITALIA 18 Every  Sme  that  a  company  places  an  objects   into  your  world  (pocket,  car,  desk)  starts  an   always-­‐on  PERSONAL  bi-­‐direcSonal  DIALOGUE.  
  19. 19. © DESIGN GROUP ITALIA 19 In  this  new  human-­‐connected  world,     Designers  lead  innovaSon  
  20. 20. © DESIGN GROUP ITALIA Short  story  about   “network  thinking”   20
  21. 21. © DESIGN GROUP ITALIA 21 WIRED 2008
  22. 22. © DESIGN GROUP ITALIA 22 What  is  “Network  thinking”?     Todays’  visionaries  can’t  consider  the  mechanical  clock,  the  assembly   line  or  the  broadcast  architecture  as  an  actual  mental  model.    
  23. 23. © DESIGN GROUP ITALIA 23 “Network  thinking”  is  a  mental  model…       A  WHOLE  NEW  WAY  TO  SEE  THE  PRESENT  AND  IMAGINE  THE  FUTURE,     THAT  ALSO  INCLUDE  SOFT  SKILLS  LIKE:     -­‐  A^tude  (curiosity/lateral  thinking/hybrid  background)   -­‐  Flow  with  complexity  (tolerate  uncertainty)   -­‐  IdenSfy  paKern   -­‐  Find  leverage  points  (trends)  
  24. 24. © DESIGN GROUP ITALIA 24 Most  recent  human’s  genera<ons  have  a  totally  different   rela<on  with  technologies  with  respect  to  any  ancestor.     Since  1800  technologies  evolved  slower  than  average   human  life,  while  now  –in  the  space  of  a  single  life-­‐   we  saw  cogni<ve  technologies  grow  in  a  singular  way.  
  25. 25. © DESIGN GROUP ITALIA 25 Cognitive tools Mental  model  
  26. 26. © DESIGN GROUP ITALIA ///  Storytellers  ///  Connected Objects are Natural born
  27. 27. © DESIGN GROUP ITALIA People  expectaSons  are  shaped  by   consumer  technologies.     27
  28. 28. © DESIGN GROUP ITALIA WHAT  /  WHEN   28
  29. 29. © DESIGN GROUP ITALIA We  live  on  the  border  between  Cloud     FOG  compuSng  and  the  IoT  Era.     At  this  stage  of  technological  evoluSon,  being   connected  is  a  Darwinian  issue  for  a  product:     a  key  element  to  it,  to  live  long  and  prosper.       29
  30. 30. © DESIGN GROUP ITALIA 30 “"mes  they  are  a  changing”   201X   IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS In Q4 2014 there were more iPhone sold (about 40M) on planet Earth than babies born.
  31. 31. © DESIGN GROUP ITALIA 31 Technologies  are  shaping  us  through  the   connected  (cogniSve)  devices  we  are  using  
  32. 32. © DESIGN GROUP ITALIA 32 Like  in  a  aliens  invasion…  
  33. 33. © DESIGN GROUP ITALIA Today, more than 120 new 'things’ comes online every second.   33 Dave Evans, chief futurist at Cisco Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware.
  34. 34. © DESIGN GROUP ITALIA 34 “Talking  Objects”   Connected  devices  are  natural  born  storytellers  
  35. 35. © DESIGN GROUP ITALIA 35 Who is actually taking the picture? I added location I added metadata Are you smiling? Are your eyes open?
  36. 36. © DESIGN GROUP ITALIA 36 Why she is taking a picture? From where this habit come from? We are the consequence of the tools we use (George Basalla) Do you want to share this picture with your friends? Mutual Influence, induced need, inception,
  37. 37. © DESIGN GROUP ITALIA 37 What is real? Who is the artist
  38. 38. © DESIGN GROUP ITALIA 38 From  memories  co-­‐creaSon  to     automa'c  memories  and  autonomous  stories  
  39. 39. 39 Collec'ng  Data   Connected  objects  are  usually   smart  enough  to  play  a  behavior.   For  example,  take  a  detecSon   (measure  something)  each  Sme   that  a  trigger  is  ON,  or  a  picture   shot  every  X  minutes,  etc.   AutomaSc  memories  are  very   powerful!   AutomaBc  memories…  
  40. 40. 40 Fitness  bracelets  records  what  we  do  every  day.   This  extended  memory,  visualized  through   dashboard,  is  able  to  make  our  behavior   measurable  and  more  understandable.     At  the  same  Sme,  the  new  “automa'c,  visual  and   mathema'cal”  language  of    these  automa'c   memories  is  already  part  of  a  brand  new  kind  of   storytelling.   Organizing  Data   Visualizing  informaSon  is  already   a  first  picture  of  a  story.   The  right  visualizaSon  is   powerful  way  to  influence  users.   AutomaBc  memories…   Your  dashboard  is  a  representaSon  of  you.   You  are  your  dashboard.   You  might  desire  to  achieve  a  beKer  result.      
  41. 41. 41     Proac've  Panorama     Androids  examine  every  picture   you  take  -­‐and-­‐  it  proacSvely   assembles  a  “Panorama”   without  your  request.   AutomaBc  memories…  
  42. 42. 42     Proac've  Panorama     AutomaBc  memories…  
  43. 43. 43     Build  the  story     One-­‐click  Movie  trailer   Families  started  to  collect   and  record  their  special   moments  in  a  brand  new   way,  that  is  actually   influencing  their   memories.     More  powerful?  Richer?   Original?  Autonomous?   AutomaBc  memories…  
  44. 44. © DESIGN GROUP ITALIA 44 knightscope-k5 We all are cyborgs Autonomous machines observing us Who is connected?
  45. 45. © DESIGN GROUP ITALIA 45 knightscope-k5 We all are cyborgs Autonomous machines observing us Who is connected? JIBO
  46. 46. © DESIGN GROUP ITALIA 46 “Connected  objects  are  Natural  Born  Storytellers.   Meaningful  stories  might  be  created  combining  the   right    level  of  automaSc  contribuSons  coming  from   “machine”  AND  human  habits.”  
  47. 47. © DESIGN GROUP ITALIA 47 In  2015  brands  are  becoming  media  companies.     Other  big-­‐name  players  such  as  Uber,  Airbnb,  MarrioK,     Starbucks,  Snapchat,  and  more  have  been  building  full-­‐fledged   media  divisions,  using  veteran  journalists  and  media  experts  to   help  them  compete  for  audiences’  aKenSon.  
  48. 48. © DESIGN GROUP ITALIA People’s  interacSon  with  technology  may  seem   predictable  enough,  but  it  is  not  100%  true.   29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 48
  49. 49. © DESIGN GROUP ITALIA People’s  interacBon  with  technology  may  seem  predictable  enough,   but  it  is  not  true.   29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 49
  50. 50. © DESIGN GROUP ITALIA 50 Ar'ficial  neural  networks,  or  'ANNs’       Google's  ANNs  are  programmed,  through  an   endless  stream  of  similar  photos,  to   recognize  objects  within  images  by  their   disSncSve  characterisScs.     Starry  Nightmare  Rolling  hills  have  been  transformed  into  giant   birds  and  bears  while  a  village's  houses  have   become  cars  and  trucks   http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen- eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html
  51. 51. © DESIGN GROUP ITALIA Storyteller  objects  are  already  influencing  the  scene;   classic  user  interacBon  is  evolving  into  a  conBnuous   conversaBon.  The  incoming  communicaBon  will  be  a   relaBonship  in  which  objects  emerge  -­‐from  the  "Fog"-­‐   as  real  enBBes.   51
  52. 52. © DESIGN GROUP ITALIA 52KK:  Take  in  mind  “what  technology  wants…”  
  53. 53. © DESIGN GROUP ITALIA ///  Design  Rules  ///  Design  rules  for  a  highly  networked  -­‐post  cloud  compuBng-­‐  world.    
  54. 54. © DESIGN GROUP ITALIA 54 “Design  isn't  just  about  shapes  or  pixels   anymore.  Design  is  the  process  that  shapes   product  behaviors,  communi<es,  companies   and  -­‐in  the  end-­‐  builds  new  worlds.”  
  55. 55. © DESIGN GROUP ITALIA 55 In  this  moment  of  Sme,  it  is  obsolete  to  design  objects   that  simply  wait  unSl  their  buKons  have  been  pressed.     We  should  design  connected,  social  and  proacSve  objects   intelligent  enough  to  parSally  predict  user’s  need   according  the  context.  
  56. 56. © DESIGN GROUP ITALIA 56 1. Evolving  design  tools,  to  evidence   exisSng  objects'  emergent  behaviors     2.   Infusing  behaviors  (in  any  object)  that   might  evolve  according  the  connected,   decentralized,  interdependent  era.      
  57. 57. 57
  58. 58. 58 IoT  DESIGN   It’s  all  about  People  &  Trust   SUPER  GADGETS   SUPPLY  CHAIN   MANTEINANCE  
  59. 59. 59 IoT  DESIGN   It’s  all  about  People  &  Trust   Technology/OperaSon     Driven   MarkeSng/Campaign    Driven  
  60. 60. 60 IoT  DESIGN   It’s  all  about  People  &  Trust     1.  Expression  of  Brand  values  in  space   2.  Smart  use  of  tech  trends   3.  RelaBon  instead  of  isolated  interacBon       BRAND  ADHERENCE   INTEGRATED  SYSTEM   CUSTOMER  ENGAGEMENT   BRAND  ADHERENCE  
  61. 61. © DESIGN GROUP ITALIA 61 1. Evolving  design  tools,  to  evidence   exisSng  objects'  emergent  behaviors     2.   Infusing  behaviors  (in  any  object)  that   might  evolve  according  the  connected,   decentralized,  interdependent  era.      
  62. 62. 62 Inspired  by  Asimov   Every  object  must  know  STORIES   the  History  of  its  past  (how  it  is  made,  where  it   was  produced,  how  it  is  used)  and  its  future  (as   it  is  disassembled,  valued  in  its  parts,  recycled,   disposed  of).     Laws for Makers  
  63. 63. 63 Every  object  must  be  SENTIENT   Every  object  should  know  something  about  the   world  around  it  through  sensors,  or  at  least   know  when  and  where  it  is  used.   Inspired  by  Asimov   Laws for Makers  
  64. 64. 64 Every  object  must  be  SOCIAL   Every  object  must  be  able  to  communicate  and  share   its  status  across  social  networks  used  by  humans,   "parScipaSng"  in  their  social  relaSonships.   Inspired  by  Asimov   Laws for Makers  
  65. 65. © DESIGN GROUP ITALIA ///  Conclusion  ///  
  66. 66. © DESIGN GROUP ITALIA Technology  acceleraSon  changes  everything.   66
  67. 67. © DESIGN GROUP ITALIA The  consumerizaSon  process,  combined  with   the  proliferaSon  in  digital  touchpoints,   moves  products  and  business  into  a  whole   new  landscape  of  services  and  opportuniSes.     67
  68. 68. © DESIGN GROUP ITALIA ConsumerizaSon  evolve  consumers’  habits.   People  expect  BEHAVIOURS  (not  just  features).   68
  69. 69. © DESIGN GROUP ITALIA To  be  connected  is  the  “natural  state  of   mind”  for  any  object  
  70. 70. © DESIGN GROUP ITALIA Placing  an  object  in  a  pocket,  in  a  car,  on  a   desktop  or  in  customers’  homes  means   building  a  personal,  bi-­‐direcSonal,   “always-­‐on”  communicaSon  channel.  
  71. 71. © DESIGN GROUP ITALIA  AestheSc  of  trust  plays  a  huge  role  in  the   design  of  these  new  behavior-­‐based   Smart  tools   71
  72. 72. © DESIGN GROUP ITALIA Every  Object  should…   -­‐  know  stories   -­‐  Be  senSent     -­‐  Be  social  
  73. 73. © DESIGN GROUP ITALIA 73 DESIGN GROUP ITALIA Via Aleardo Aleardi 12 20154 Milano ITALIA tel. +39 02 58325272 234 West 39th Street New York, NY 10018 USA tel. +1 (718) 5771385 www.designgroupitalia.it Leandro  Agro’   THANK YOU.   Gmail,  Skype,  Flickr,  TwiKer:  @leeander  

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