LA Tech4Good Event http://www.meetup.com/LATech4Good/events/230301998/ Come out on Aug 4 for three great presenters and conversation on community engagement through digital technology. Frank Hong: How socially conscious groups can find value in online social networks for promoting community engagement. Marcy Rye: What Pokémon Go and augmented reality mean for the future of tech and community engagement. Rebecca Campbell: How online communities are fostering greater in-person connections with digital tech and human interaction. Frank Hong is CEO & Founder of One World CGI, a public benefit corporation that operates an online social platform helping people discover and connect to good things happening in their communities. Marcy Rye is Founder & Principal of Wire Media, a certified B Corp enabling nonprofits and social good companies to communicate better with their audiences through brand strategy and visual storytelling. Rebecca Campbell is VP, Client Success at Causecast, an online platform that helps corporations, employees, and nonprofit partners connect and do more good. Shoutout to Cross Campus Pasadena, a community of creative professionals, for hosting us. We're looking forward to seeing old & new friends at our first Pasadena event!

1. Creating Community
with Digital Tech
A huge thanks to our sponsors, venue host, and meetup organizers Karen B, Michelle Rojas-Soto & Anne-Marie Williams.
HANDLES
@LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink
SPONSORS
@NTENorg | @NetSquared | @TechSoup | @CrossCampusPasadena
HASHTAGS
#LATech4Good | #Nonprofits | #SocialImpact | #Digital
#CommunityEngagement | #SocialResponsibility | #Technology

2. How socially conscious
groups can find value in
online social networks
for promoting community
engagement.
What Pokémon Go
and augmented reality
mean for the future of
tech and community
engagement.
How online communities
are fostering greater in-
person connections with
digital tech and human
interaction.
Frank Hong
CEO & Founder of One World CGI
Marcy Rye
Principal & Founder of Wire Media
Rebecca Campbell
VP, Client Success at Causecast

3. How socially conscious groups can find value in online
social networks for promoting community engagement.
=
BETTER WORLD

4. Perception & Myths
• My organization is operating fine without it.
• Social media is time intensive.
• Social media is for entertainment.
• Social media & related tech is expensive.
• Social networks don’t generate significant funds.
• My members aren’t actively using it.

5. Who’s Using?
EVERYONE!
• Most 25-34
• Fastest growing
are 55+
• Adults >70%
• Millennials 91%
• All incomes, race,
& genders

6. Social Media & Users
• Global active users 3.175 billion.
• Facebook adds 500,000 new
users every day.
• Most internet users have an avg.
of 5.54 social media accounts.

7. Top Industries on Facebook

8. Top Industries on Twitter

9. Top Industries on LinkedIn

10. Nonprofit Use of Social Media

11. Engagement

12. Opportunities
• Synergy
• Disperse information quickly
• Cost effective
• Brand responsiveness
• Transparency & accountability
• New relationships & strategic partnerships
• FUNDING SOURCES
New relationships & strategic partnerships

13. Increasing Funding
Millennials are the largest population segment with clout.
• Talk to them on their terms
• Issues over organizations
• Transparency and value

14. Giving Trends
• Preferred Method
• Online giving on
the rise.

15. Global
Giving
Trends
• Millennials 43%
• Increasing use
among younger
generations

16. The Takeaway
• Orgs can benefit from social
communities.
• New to social media?
• Patience & Practice (start slowly
and evolve).
• Selecting a platform.
• Align goals/communication
strategy + audience + platform
• Plenty of support – NTEN, articles,
social media guides, etc.

17. Frank Hong
info@oneworldcgi.com

18. What Pokémon Go and augmented
reality mean for the future of tech and
community engagement.
MARCY RYE, WIRE MEDIA
Images with this symbol link to more information.

19. Early Augmented Reality
1995 - Jun Rekimoto

20. Metadata
2014 - Vespa

21. Mediated Self
2014 - Sephora + Modiface

22. Mediated Self
2015 - Snapchat

23. Mixed Reality
2016 - Type In Sight for Hololens

24. Mixed Reality
2016 - Membit

25. Mixed Reality
July 6, 2016 - Pokémon Go (Niantic)

26. novelty
delight
connection
community
joy
exploration
fun
What do people get from these experiences?

27. What Are Social Good Orgs Doing Now?
Newsjacking

28. What Are Social Good Orgs Doing Now?
Creating Opportunities for Interaction
250 shelter visits • 10s of 1000s of shares

29. What Are Social Good Orgs Doing Now?
Bringing people to their location

30. What Are Social Good Orgs Doing Now?
Snapchatting: Geofilters and Lenses

31. What Are Social Good Orgs Doing Now?
Putting you in their shoes

32. related
playful
be human
know them
humor
engage
clever
How to Leverage New Technologies

33. What Does the Future Look Like?
GEO
TECH DATA
?

34. What Does the Future Look Like?
The Minority Report - 2002

35. What Does the Future Look Like?
Smart Billboard - Chicago - 2016

36. What Does the Future Look Like?
Super Sad True Love Story, by Gary Shteyngart

37. What Does the Future Look Like?
Star Trek Holodeck

38. What Does the Future Look Like?
Microsoft HoloLens

39. What Does the Future Look Like?
How Can Social Good Orgs Create Community with Augmented Reality?
game environments
real time data
geo-aware
mixed reality
personalized
real space

40. How online communities are fostering
greater in-person connections with
digital tech and human interaction.
REBECCA CAMPBELL

41. Total Donations to Nonprofits in 2015?

42. Total Donations to Nonprofits in 2015

43. Powering social good. Fundraise. Raise awareness. Find organizations.
Find opportunities. Connect with fellow do-gooders.

44. Real World Impact?

45. Community Community

46. Google Expeditions
Group Journeys to Virtually Anwhere.

47. Google Expeditions
Group Journeys to Virtually Anwhere.

48. OpenIDEO
Global Community working together to design
solutions for the world’s biggest challenges.

49. Life Reimagined AARP
Leading a more dynamic and
exciting second half of life.

50. Life Reimagined AARP
Leading a more dynamic and
exciting half of life.

51. Causecast
Global Employee and Nonprofit Impact.

52. Causecast
Global Employee and Nonprofit Impact.

53. Social Impact / Community Building /
Change the World
Build, design, create, etc
People-first Approach

54. Accenture Technology Vision 2016
People First: The Primacy of People in the Digital Age

55. • Reinventing the Status Quo with a People First Mindset
• Take Advantage of Emerging Trends
• Embrace the Strategies those Technologies Drive

58. Go Out and Do Some Good!
@LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink