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Network Solutions Rockville Womens Business Center Workshop February 2011

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Social Media 101 Presented by Shashi Bellamkonda 1/20/2011
Top Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Ever Evolving Marketplace ” “ Social media is that which allows anybody to communicate with everybody . Jim Sterne, Web metrics guru & Author of Social Media Metrics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Audience & Conversations are Increasing Source:  http://news.cnet.com/8301-13577_3-10185477-36.html#ixzz1AGSlAIgg http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf http://www.briansolis.com/2010/02/time-spent-on-social-networks-up-82-around-the-wrold/
Emarketer: Social Media is Trustworthy http://www.emarketer.com/Article.aspx?R=1007863 This week:  Women trust "familiar" bloggers more than store Web sites @ BlogHer  survey  blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
[object Object],Communication in a Web 2.0 World 2 way communication New channels Share and spread content more visibility Personality and human face
Social Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listening Tools
Content tools ,[object Object],[object Object],[object Object],[object Object]
Connection Tools
Advertising Tools
Measuring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Alerts as Business Intelligence ,[object Object],[object Object],[object Object]
Before They Believe You They Will Google You ,[object Object]
Anatomy of Web 2.0 Content 1 Share your content on other social networks RSS: Get content in your RSS reader Tags & Categories: Classify your content Content other readers liked
Anatomy of Web 2.0 Content 2 Related posts to the current post Networks where this post been shared Comments from readers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Check List
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib

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Network Solutions Rockville Womens Business Center Workshop February 2011

  • 1. Social Media 101 Presented by Shashi Bellamkonda 1/20/2011
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  • 5. Emarketer: Social Media is Trustworthy http://www.emarketer.com/Article.aspx?R=1007863 This week:  Women trust "familiar" bloggers more than store Web sites @ BlogHer  survey  blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.
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  • 15. Anatomy of Web 2.0 Content 1 Share your content on other social networks RSS: Get content in your RSS reader Tags & Categories: Classify your content Content other readers liked
  • 16. Anatomy of Web 2.0 Content 2 Related posts to the current post Networks where this post been shared Comments from readers
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Editor's Notes

  1. Goals and objectives of Public Relations
  2. make this into a graphic
  3. Add pictures for the next few slides till 10
  4. Add pictures for the next few slides till 10