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Real-World Social Media Success Presented by Shashi Bellamkonda

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The document summarizes Network Solutions' use of social media to connect with customers, build community outreach, and improve its image online. Key tactics included monitoring social networks and forums to respond to customer issues, publishing a company blog and guest posts to build audience and traffic, and engaging with influencers at conferences to establish thought leadership. These efforts helped Network Solutions garner awards for social media excellence and crisis management, and generated positive sentiment that improved its reputation and business results. The document advocates that other companies integrate social media across divisions and measure what matters most to their business.

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Real-World Success with Social Media Presented by Shashi Bellamkonda January 25, 2011  NVTC Social Media Committee Event
Building a Positive Image Online with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Network Solutions Listening Post Tools Search Teams Game Plan Twitter/ Facebook Customer Service PR/Social Media response to alerts Respond to calls for help in forums, blogs, comments Brickbats and Bouquets Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Building through Content Resource tip: http://www.contentrulesbook.com/ Ann Handley & CC Chapman
Influencer Outreach / Brand Efforts ,[object Object],[object Object],[object Object],[object Object]
2010 Outreach gets us earned media
SNCR Excellence in Online Reputation Management Award ,[object Object],[object Object],[object Object]
Network Solutions featured in books
[object Object],[object Object],[object Object],Social Media Crisis Management
[object Object],Results: Winning Public Favor
[object Object],[object Object],[object Object],Making a Case for Social Media ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Final Thoughts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions Shashi Bellamkonda [email_address] Follow On Twitter: @shashib

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Real-World Social Media Success Presented by Shashi Bellamkonda

  • 1. Real-World Success with Social Media Presented by Shashi Bellamkonda January 25, 2011  NVTC Social Media Committee Event
  • 2.
  • 3. The Network Solutions Listening Post Tools Search Teams Game Plan Twitter/ Facebook Customer Service PR/Social Media response to alerts Respond to calls for help in forums, blogs, comments Brickbats and Bouquets Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers
  • 4.
  • 5.
  • 6. 2010 Outreach gets us earned media
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.

Notes de l'éditeur

  1. Goals and objectives of Public Relations
  2. You will buy from companies that you like
  3. Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?