The document discusses how emerging social media and networking trends are shifting marketing away from unilateral "shut up and buy" approaches towards more collaborative conversations between brands and communities. It outlines how communities are becoming more influential than experts, as people increasingly trust peer opinions over brands. It also notes that brands must learn to participate in these conversations rather than just push messages, or risk negative "buzz" that could damage their brand.

1. The future is NOT about emerging technologies But about emerging culture practices Henry Jenkens By J.Edine: http://btoone.com

2. New Social Paradigm end of ‘ shut up and buy’ Generational cataclysm A Reverse Revolution

4. By J.Edine: http://btoone.com

5. Marketing + Evolution = SEING THE UNSEEN THE REVOLUTION : From prosumption to fractal Marketing By J.Edine: http://btoone.com

6. The social media revolution: Distributors are becoming new “ virtual manufacturers ”

7. Companies have spent the best par the last decades re-engineering JUST business processes

8. But IGNORED CUSTOMER PROCESSES

9. Opportunities SLID BY because old-fashioned thinkers still believe they know everything they need to know about customers?

10. Until a new socio-quake hit

11. Birth of the NEW INTELLIGENT CONSUMER DIALOGUE: the shared dialogue the NEW brain-to-brain shared emotion By J.Edine: http://btoone.com

12. THE NEW SOCIAL MEDIA REVOLUTION The new Consciousness paradigm