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PR Tomorrow

Deck I used with my introduction to #FuturePR Hack Day, London, July 23, 2015: framework for discussions.

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PR Tomorrow

  1. 1. @jangles 1 PR TOMORROW Neville Hobson @jangles #FuturePR Hack Day, London July 23, 2015
  2. 2. @jangles 2 • Communicator • Blogger • Podcaster • Test pilot (shiny new objects) • Experimenter • Construction worker • Visualizer • Eternal optimist http://www.nevillehobson.com/about/
  3. 3. @jangles 3 You can’t tell anyone anything new any more. They already Googled it.
  4. 4. @jangles 4 = } Drivers Key Enabler
  5. 5. @jangles 5 The PR Agency of The Future 1. Put the client first 2. Recognize the need to specialize 3. Take everyone on the journey 4. Don’t throw the baby out with the bathwater 5. People remain our greatest asset https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future
  6. 6. @jangles 6 What is your role in such a rapidly-evolving landscape
  7. 7. @jangles 7 Be… • Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous
  8. 8. @jangles 8 How
  9. 9. @jangles 9 This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:  +44 7577 997 222  neville@nevillehobson.com  www.nevillehobson.com  @jangles PR Tomorrow Neville Hobson @jangles #FuturePR Hack Day, London, July 23, 2015

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