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Trends That Matter

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Discussion deck used in unconference session at DellSTU, London, Sept 21, 2010.

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Trends That Matter

  1. 1. Trends That Matter, Online Influence and Other Stuff<br />Neville Hobson<br />Head of Social Media Europe<br />WCG London<br />www.wcgworld.com<br />September 21, 2010<br />
  2. 2. http://twitter.com/jangles<br />
  3. 3. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html<br />
  4. 4. Media Consumption Is Changing<br />Contents are proprietary and confidential.<br />
  5. 5. Does This Really Work?<br />Contents are proprietary and confidential.<br />
  6. 6. Life of a 15-29 year old<br />Email is for parents<br />SMS is the way to chat<br />Content is on-demand and mobile<br />Don’t read newspapers<br />Mobile phone is the central device<br />The internet is social<br />Trust peers more than experts<br />Contents are proprietary and confidential.<br />In 2009, the University of Manchester instituted an SMS text service that allows students to communicate with each other and with professors <br />
  7. 7. SMS: A Simple Technology Changing How We Communicate<br />Industry creates SMS in the 90s<br />Nokia starts SMS for information services and over the air service profiling<br />Nobody Cares<br />Year 2000 – Consumers Take Over<br />Europe leads as ringtones drive interest<br />$1bn market created<br />New user language<br />Year 2006 – Twitter is formed<br />SMS online<br />E-Commerce begins via Twitter<br />Contents are proprietary and confidential.<br />
  8. 8.
  9. 9. Top 10 Online Influence Areas<br />
  10. 10. Why Video is Becoming the Favourite Place to Learn <br />2005: YouTube created by three former PayPal employees<br />High growth of broadband and fibre-optic access<br />Bigger pipes, easier to view video<br />Why video learning is so important<br />Visual info can improve understanding of spoken words as much as sixfold (Baylor)<br />The brain uses images to clarify ideas; interact with images to create engagement; and augment memory with persistent and evolving views (TED 09)<br />A new prime time now exists: 9pm to 1am (local)<br />Highest rate of video viewing around world<br />Contents are proprietary and confidential.<br />
  11. 11. Language: customers speak online in their first language<br />10 languages reach 95% of the world’s population<br />Location: Facebook, Twitter, forums<br />Time of Day: Low volume during day, high volume in evenings<br />A Tectonic Shift is Occurring<br />Contents are proprietary and confidential.<br />Where and When Conversations Occur<br />The new prime time is 9pm to 1am around the world<br />
  12. 12. The Top Countries Online Worldwide<br />
  13. 13. Europe Online<br />Contents are proprietary and confidential.<br />
  14. 14. We Know the Trends…But How Can We Really Capitalize On Them?<br />Contents are proprietary and confidential.<br />
  15. 15. In Summary…<br />Listen – know your customer’s world online with precision<br />Learn – make it easy to have all news at your fingertips<br />Focus on actionable insights – what exactly can inform your strategy<br />Identify who drives share of conversation – know the exact rank order of each influencer online<br />Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities<br />
  16. 16. Thank You<br />Neville HobsonHead of Social Media, EuropeWCG<br />25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype<br />twitter@janglesemailnhobson@wcgworld.com<br />blog.wcgworld.com<br />