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Getting Executives Onboard with Design Sprints

Design sprints significantly condense project budgets and timelines, foster efficient collaboration, and help solve even the most complex business challenges. Still, perhaps because sprints are a fairly new thing, teams looking to implement them often face some initial pushback from executives.

In this DesignTalk with our friends @ InVision, we’ll explained how you can take specific steps to effectively communicate the value of design sprints, how to set proper expectations and remain relevant to the goals of the business, and how to outline a sprint plan that shows you can take it from start to finish.

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Getting Executives Onboard with Design Sprints

  1. 1. www.newhaircut.com Getting Executives Onboard with Design Sprints
  2. 2. I’m Jay. CEO @ New Haircut uncover insights >>> build solutions >>> innovation Intro
  3. 3. 3 SUCCESS STORIES FEATURED BY GOOGLE VENTURES, XO GROUP, INVISION AND OTHERS. NEXT GENERATION OF CLIENT SOLUTIONS SUCCESSFULLY LAUNCHED DESIGN THINKING WORKSHOPS ROLLED OUT GLOBALLY ROOTED IN CREATING EXCEPTIONAL DIGITAL PRODUCTS DESIGN SPRINTS EXPAND OUR DESIGN THINKING PROCESSES Our own innovation journey… NEW HAIRCUT LABS LAUNCHES DUCO DESIGN SPRINT APP Intro
  4. 4. Who is this talk for? Individuals and teams who believe in the value of design sprints and want help getting others to buy in. Intro
  5. 5. A DESIGN SPRINT IS A FRAMEWORK FOR VALIDATING IDEAS AND SOLVING A BIG CHALLENGE. Mon Tues Wed Thur Fri UNDERSTAND IDEATE DECIDE PROTOTYPE TEST Intro
  6. 6. The good. NY Times & WSJ best seller 273,000 results for “design sprints” Teams successfully adopting the framework across the globe Intro New York Berlin Timisoara Helsinki Malta New Haircut design thinking workshop locations
  7. 7. The challenges IN STARTUPS AND… CORPORATIONS “Every meeting I feel like I’m the sole person, pushing for innovation and design sprints in front of a sullen crowd.” — Principal Engineer @ growth-stage startup “Having 200 global stakeholders per project makes design sprints nearly impossible.” — VP @ Fortune 500 Financial Institution Intro
  8. 8. Reality Design sprints ≠ results Intro
  9. 9. My promise To provide immediate and actionable steps to begin implementing design sprints into your company culture. Intro
  10. 10. Pushback
  11. 11. The pushback we hear Pushback “Design sprints are not…” “We’re already running sprints.” “That’ll never work here.” “We can’t spend 5 days on that.”
  12. 12. “Design sprints are not…” Pushback
  13. 13. Pushback “Design sprints are not…”
  14. 14. “We’re already running sprints” Pushback Development sprints Agile Lean Scrum Not to be confused with…
  15. 15. “That’ll never work” Pushback “We already did our research.” “We’ve tried innovation.” “Design isn’t my job.” “Our customers don’t know what they want.”
  16. 16. “We can’t spend five days on this.” Pushback Traditional methods are ~12x longer Only the core team needs to be there all 5 days
  17. 17. What can you do?
  18. 18. In order for you to gain adoption and momentum with design sprints in your org you have three things to accomplish. Prepare1 Pitch2 Plan3 Take Action
  19. 19. Organize yourself Find out biggest pains & fears execs have Aggregate top 1 or 2 problems from stakeholders Use these findings to add context to your pitch Action: Prepare
  20. 20. “We’re all in sales.” Here’s your chance. Action: Pitch
  21. 21. Introduce your mission You want everyone to win Restate company’s existing challenges Focus on the big opportunities Action: Pitch Sign up for the hard work You need their support (authority)
  22. 22. Introduce what a design sprint is Action Items A tool for validating big ideas 1-2 mins about history and success stories Use the squiggly diagram if it helps Action: Pitch An efficient, highly structured framework
  23. 23. Explain what a design sprint can achieve Validate even the most complex business challenges
 
 Shrink project budgets & timelines
 
 Effectively uncover customer insights 
 Involve & unite people typically excluded from “design” 
 Confidently transition product ownership from a single individual to an empowered group Action: Pitch
  24. 24. Be clear what a design sprint is not Action Items The same thing as development sprints A replacement for a comprehensive design process Design thinking Action: Pitch This step is critical for setting proper expectations. A shortcut An agenda A replacement to customer research
  25. 25. Clarify what precedes a design sprint Trust Default Future vs. Visioning Stakeholder interviews Action: Plan Anchor. blog.invisionapp.com/design-sprint-business-value/
  26. 26. Clarify what precedes a design sprint Customer research Empathy maps Job stories Problems Worth Solving DVF Action: Plan Frame. blog.intercom.com/using-job-stories-design-features-ui-ux/
  27. 27. Clarify what follows a design sprint Replay (DVF 2)
 
 Customer journeys Product roadmap Action: Plan Sprint wrap-up. designsprint.newhaircut.com/what-happens-after-a-design-sprint-56ae8483f48d#.ix38mk2dt
  28. 28. Clarify what follows a design sprint Infrastructure
 
 Code Sprint
 
 UX / UI Agile product development Launch Action: Plan Build.
  29. 29. Clarify what follows a design sprint Assess
 Experiments Product roadmap 2.0 Rolling releases Action: Plan Advance.
  30. 30. Clarify what follows a design sprint Report Leadership appointed Team training (facilitate or Duco+) Next candidate Action: Plan Scale.
  31. 31. Connecting design sprints to the bigger picture process 1 ANCHOR FRAME VALIDATE BUILD ADVANCE SCALE Insights Solutions 2 3 4 5 6
  32. 32. What else can you do?
  33. 33. When things are too precautious, too political, or too polluted for you to get things moving on your own… Getting Help
  34. 34. Precautious ducoplus.newhaircut.com
  35. 35. Political Immersive design sprint training. newhaircut.com/workshops
  36. 36. Polluted Fully managed design sprints. newhaircut.com/services/design-sprint
  37. 37. Q&A newhaircut.com/services/design-sprint designsprint.newhaircut.com newhaircut.com/workshops @newhaircutco | jay@newhaircut.com MORE RESOURCES

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