ปฏิวัติธุรกิจโลกออนไลน์เข้าสู่ยุค SoLoMo

13 Feb 2012

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ปฏิวัติธุรกิจโลกออนไลน์เข้าสู่ยุค SoLoMo

  1. By: Banyapon {@daydev} Poolsawas
  2. TV A lot is happening in Mobile space and we earlier shared the mobile trends for 2011
  3. The Mobile Internet business is witnessing innovation in terms of •  Content •  Advertising format •  Apps •  Locations •  Chat!
  4. Mobile & Internet Trends in 2011 Rapid Growth •  Mobile Platforms •  Social Network (Website & Mobile) •  Time Shifting to Mobile Usage •  Mobile Advertising (Ad mob) •  Geo-Location, Location Service •  M-Commerce •  Social Commerce •  App Region •  Augmented Reality (Awareness) •  Summary Trends to Watch in Next Years •  Behaviors
  5. SO LO MO social local mobile Explain by: @daydev
  6. Great 3 Trends in Digital Media SOCIAL – LOCAL - MOBILE Everybody is talking and writing about •  Social features. •  Local business. (i.e. coupons) •  Mobile applications.
  7. when everything already is social How can you create social
  8. Time Shifting to Mobile Usage Social Networking Accelerating growth of Mobile
  9. Real-Time Social Features Accelerating Mobile Usage Growth - Sharing + Location + Friending...
  10. SoLoMo And The Future Of Mobile Technology What we're seeing today in the arenas of local commerce, deals, and productivity is only the beginning.
  11. Location Sharing Expand the Check In •  Location-based check-ins •  Content check-in application •  Brand/Product Conversation Check in Application
  12. Friending Decision 63 % of people are using mobile before purchasing offline or via a catalog. 59 % of people use their mobile phone to share content while shopping. Rating Recommended
  13. Friending Decision Influencer + + +1 +3
  14. Loyalty + Proximity = Currency
  15. SoloMo: Behavior Life in Real-world. (Serious) Life in Mobile and Social Network. (Happy) Why so serious! 59% - Check Point!
  16. Share with Decision by Discussion SoLoMo Augmented Reality for User Experience iPhoneography
  17. Photo share = success. People upload photos of themselves eating the ice cream and post them to Flickr.
  18. Mobile and Augmented Reality not so far from here!
  19. SoLoMo: Content Behavior + User Awareness + Internet Thing + Social Network + Mobile 3 SoLoMo concepts: •  Point of Engagement (POE) •  Point of Sale (POS) •  Convergent Metrics If you think of social, local and mobile as three separate things, they make up the conversion funnel in different ways. Social is awareness and familiarity. Mobile is opinion, consideration and model intention. Local is the shopping and purchase.  SoLoMo helps you build that conversion funnel in a cohesive way.
  20. SO LO MO social local mobile Convergent Analytics •  Engagement Rate •  Sentiment •  Conversion Funnel •  Events/Conversions What are some advocacy metrics •  Loyal customers spend more •  Better connections with core customers •  SEO implications •  Intangibles, press and awards
  21. Marketing in SoLoMo :) •  SoLoMo is not magic. •  Make it easy to share •  X-sell with your competitors. •  Open your mind to breaking SEO rules. •  Know your audience
  22. Thank You for your Attention SO LO MO social local mobile