By: Banyapon {@daydev} Poolsawas

TV
A lot is happening in Mobile space and we earlier shared the mobile trends for 2011

The Mobile Internet business is
witnessing innovation in terms of
• Content
• Advertising format
• Apps
• Locations
• Chat!

Mobile & Internet Trends in 2011
Rapid Growth
• Mobile Platforms
• Social Network (Website & Mobile)
• Time Shifting to Mobile Usage
• Mobile Advertising (Ad mob)
• Geo-Location, Location Service
• M-Commerce
• Social Commerce
• App Region
• Augmented Reality (Awareness)
• Summary Trends to Watch in Next Years
• Behaviors

SO LO MO
social local mobile
Explain by: @daydev

Great 3 Trends in Digital Media
SOCIAL – LOCAL - MOBILE
Everybody is talking and writing about
• Social features.
• Local business. (i.e. coupons)
• Mobile applications.

when everything already is social How can you create social

Time Shifting to Mobile Usage Social Networking Accelerating
growth of Mobile

Real-Time Social Features Accelerating Mobile Usage
Growth - Sharing + Location + Friending...

SoLoMo And The Future Of Mobile Technology
What we're seeing today in the arenas of local commerce, deals,
and productivity is only the beginning.

Location Sharing
Expand the Check In
• Location-based check-ins
• Content check-in application
• Brand/Product Conversation
Check in Application

Friending Decision
63 % of people are using mobile before purchasing offline or via a catalog.
59 % of people use their mobile phone to share content while shopping.
Rating Recommended

Friending Decision
Influencer
+ +
+1 +3

Loyalty + Proximity = Currency

SoloMo: Behavior
Life in Real-world. (Serious)
Life in Mobile and Social Network. (Happy)
Why so
serious!
59% - Check Point!

Share with Decision by Discussion
SoLoMo
Augmented Reality for User Experience
iPhoneography

Photo share = success.
People upload photos of themselves eating
the ice cream and post them to Flickr.

Mobile and Augmented Reality not so far from here!

SoLoMo: Content Behavior + User Awareness + Internet Thing + Social Network + Mobile
3 SoLoMo concepts:
• Point of Engagement (POE)
• Point of Sale (POS)
• Convergent Metrics
If you think of social, local and mobile as three separate things, they make up
the conversion funnel in different ways. Social is awareness and familiarity.
Mobile is opinion, consideration and model intention. Local is the shopping
and purchase. SoLoMo helps you build that conversion funnel in a cohesive
way.

SO LO MO
social local mobile
Convergent Analytics
• Engagement Rate
• Sentiment
• Conversion Funnel
• Events/Conversions
What are some
advocacy metrics
• Loyal customers spend more
• Better connections with core customers
• SEO implications
• Intangibles, press and awards

Marketing in SoLoMo :)
• SoLoMo is not magic.
• Make it easy to share
• X-sell with your competitors.
• Open your mind to breaking SEO rules.
• Know your audience

Thank You for your Attention
SO LO MO
social local mobile