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Making moneywith free mobile application<br />Jan Marincek<br />

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HOW ?<br />

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first<br />users & downloads<br />

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advertising networks<br />

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Application A downloads / users<br />Budget<br />Ad Campaign<br />advertising networks<br />campaigns<br />Impressions & clicks<br />Ads on target devices<br />Revenue <br />

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Application B downloads / users<br />FREE<br />Ad Campaign<br />advertising networks<br />In-house ads<br />Impressions & clicks<br />Ads on Application A<br />Revenue <br />

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statistics & metrics<br />Survey Data<br />Ad companies <br />metrics<br />

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Platform version<br />Language<br />Country<br />Device<br />Mobile games survey in USA<br />51-55% male <br />45-49% female<br />~70% smartphones<br />

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AdMob 2010 May report<br />

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My Apps<br />

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~ 500 000 downloads<br />9 versions<br />My Apps<br />In 6 months<br />>1100 rates<br />> 150 user email conversations<br />

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100 000 000 requests : 94.04% fill rate<br />USA 66.3% of ad traffic<br />5 app reviews on android blogs<br />My Apps<br />In 6 months<br />200-500 $ in campaigns<br />10-20% in-house Ads<br />13737 clicks per day<br />

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Why ?<br />game ? country ? ad position …<br />

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Q&A<br />@Marincek<br />http://www.jandroid.blog.mk/<br />

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Thx <br />JanMarincek<br />Mobile Monday Macedonia 2011<br />