Contenu connexe Similaire à 8 Ways a Digital Media Platform is More Powerful than “Marketing” (20) 8 Ways a Digital Media Platform is More Powerful than “Marketing”1. 8 Ways a Digital Media Platform
is More Powerful than “Marketing”
B R I A N C L A R K
2. Taking a media approach to
building an online audience is
way smarter than traditional
tactics of marketing and
advertising.
7. What follows – in brief – are
eight ways that building
your own digital media
platform can make your
business more ...
11. It's time to kick traditional
concepts of marketing and
advertising to the curb.
14. Trying to overtly persuade
someone is much less
persuasive than more subtle
forms of influence.
16. You want to present your
message within content that
people actually want to pay
attention to.
17. Not wrapped up boring
"marketing" messages that only
make them want to tune out.
18. For instance, some of the things
I consider to have had the most influence
on how I view the world and make
decisions about are works of
fiction.
21. Creating media content establishes
authority and expertise by
demonstrating it on the world
stage, for all to see.
25. If so, let it go and let the media
you publish to the open web
do the promoting for you.
27. Contrary to popular belief, you
don’t have to go wildly “viral” in
order to benefit from social
distribution.
28. Your content turns you into a
"social object" that spreads, and
that’s often more powerful than
even a network television deal.
29. The crowd itself spreads what
it likes and finds useful, rather
than the best guesses of some
sheltered media executive.
31. My friend Hugh MacLeod
coined this very helpful (and
powerful) phrase, read more
about it right here.
35. The distribution of free online
content from your media
platform creates an ongoing
relationship with an audience ...
41. When creating media content
to grow your business, the key
to earning that likability comes
down to two things ...
47. This is important when you think of the
steps that a prospect takes by coming
into your audience on the way to
becoming a customer or client.
48. Each of these steps is a further
commitment of
trust and belief
in you ...
49. … and each satisfactory step – in
turn – transforms you from a
choice to the only logical choice.
50. So, what is the first step in
getting your digital foot in your
prospect's door?
51. Create media that people actually
want … not advertising that they
want to ignore.
54. If you tell the right “big” story
(a story your prospect wants to
hear, but doesn’t know it yet),
your business could take off.
55. The point here is to do everything
you can to tell better stories with a
media-first approach.
56. If you do that, you’ll quickly
find that you are a terribly
persuasive person.
59. When you think about it,
teachers are actually some of
the most influential people in the
world.
60. Anyone who teaches you something
by creating understanding and
knowledge has changed the way you
think … f o r e v e r.
61. What if your “marketing”
strategy were essentially to
become the best teacher you
could possibly be?
62. Wouldn't you rather be known as a
beloved teacher, rather than
merely a person who “sold”
something to someone?
64. So there you have it (though briefly) ...
the eight ways that building your own
digital media platform can radically
change your business.
66. Get the full audio and transcript
this SlideShare ...
… plus access to new episodes,
in-depth webinars, reports, and more:
Sign up (no charge) at NewRainmaker.com
67. 8 Ways a Digital Media Platform
is More Powerful than “Marketing”
© 2014 Copyblogger Media
Get even more at
Designed by
Rafal Tomal
Written by
Brian Clark
68. Generate a flood of new
business with the power of a
digital media platform.