7. Plans distribution ad-sales printing marketing editorial ownership business model government policy cons. sales newsprint on demand outsourcing format magazines new print products outsourcing online partnerships intregrated newsroom increasing cpm‘s nonpersonal sales crossmedia sales multimedia journalism non-corporate trusts readers management/staff eReaders non-daily mobile flex/subscription bulk services non-news products charging for online design 18 years communities customer relations zero VAT distribution subsidies journalism subsidies local news support ban on public TV-ads protect online content