Presentation by Lucia Adams on making digital journalism sustainable at news:rewired - full stream ahead on 13 July 2012

1. Text
Lucia Adams, The Times
@lucia_adams
Monday, July 16, 2012

2. Everyone said
we were
doomed...
Monday, July 16, 2012

3. ...but we did it
anyway
Monday, July 16, 2012

4. The Times FT Telegraph Daily Mail Guardian
Limited
£2 free Free Free Free
access
£2 17p 15p
£5.19 £2.50
£4 £2.99 £2.50
weekly charges
Monday, July 16, 2012

5. And now
everyone is
The Times FT Telegraph Daily Mail Guardian
charging
(on phones & Limited
tablets) Web £2 free Free Free Free
access
iPhone £2 17p 15p
£5.19 £2.50
iPad £4 £2.99 £2.50
weekly charges
Monday, July 16, 2012

6. New York Boston The
WSJ
Times Globe Economist
Limited free Limited free Limited free Limited free
access access access access
$3.50 $1.99
$3.50 £2.70
$8 $3.99
weekly charges
Monday, July 16, 2012

7. And across the
web at large New York Boston The
WSJ
Times Globe Economist
Web Limited free Limited free Limited free Limited free
access access access access
iPhone $3.50 $1.99
$3.50 £2.70
iPad $8 $3.99
weekly charges
Monday, July 16, 2012

8. Readers are
willing to pay...
Monday, July 16, 2012

9. Readers are
willing to pay...
for Times
journalism no
matter where it
is published
Monday, July 16, 2012

10. Not charging?
Monday, July 16, 2012

11. Not charging?
Then high traffic
is key
Monday, July 16, 2012

12. Not paying?
Monday, July 16, 2012

13. Not paying?
Then you’re
probably the
product, not the
customer
Monday, July 16, 2012

14. The Cycle
Campaign
Monday, July 16, 2012

15. The Cycle
Campaign
How readers
shape the news
Monday, July 16, 2012

16. Experiences
readers will
keep coming
back for
Monday, July 16, 2012

17. The Live Hub
Monday, July 16, 2012

18. The Live Hub
The second
screen: changing
how readers
experience news
Monday, July 16, 2012

19. Text
Text
Monday, July 16, 2012