Bluemix - a Digital Innovation Platform. Enabeling failing fast and failing often leading to Innovation,

1. IBM Bluemix
The Digital Innovation Platform

2. © 2015 IBM Corporation
Customer expectations are being set everywhere
High growth companies are the ones able to deliver value and experiences on the user’s
terms.
Companies of all sizes have the opportunity to disrupt, or face the prospect of being
disrupted.

3. © 2015 IBM Corporation3
Business seeks agility
Deliver new ‘stuff’ faster
across multiple platforms
and devices.
IT Seek Consistency
Standardize integrations while
securing access, data and
identity.
Recipe to Innovate: Fail Fast! Fail Often! – But How?

4. App development is about speed and choice
Failing
Fast
Seconds to
Deploy Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
4

5. 5
IaaS PaaS
What about existing investments?
Leverage the power of Bluemix without abandoning what you already use.
Core IT
IBM Bluemix

6. 6

7. © 2015 IBM Corporation
Digital Trends driving Cloud Adoption
»Digital experience driven trends that may tip the scale in
driving the cloud patterns to new heights
–Software and Data Ownership
–Burden of System Management
–Continually evolving Digital Eco-system
–Ephemeral nature of Digital and Application landscape
–Changing mindset around investment and
consumerization of Digital platforms
–Social ’ization’ of Digital APIs

8. To really disrupt, a business
should focus on building
differentiation and rent the rest
Devs can quickly compose apps with
new APIs and digital services to add
features and increase engagement in
areas like:
• Analytics, cognition
• Mobile, location
• Internet of Things
• Social engagement
• Identity
• Reviews
• Travel
• Messaging
…
• His/her company’s private APIs and services

9. 9
Customer Managed
Service Provider Managed
We listened. Now we’re evolving to become even more flexible.
Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a
public, dedicated, or on-premises* implementation.
Infrastructure
as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service
*Bluemix Local coming Summer 2015
Built on open
technologies:

10. Bluemix works
with your apps.

11. More openness and choice than ever before
11
Bluemix is anything but locked down. You choose how you build,
deploy, and manage your apps. Bluemix takes care of the rest.
Compute
Choose the level of
infrastructure
abstraction based
on your app’s
architectural needs.
Dev Tooling
From editors to source
code management to
continuous delivery, you
can use Bluemix’
powerful tooling or
easily bring your own.
Location
Deploy apps to Bluemix
Public (in a growing
number of geos), your
own dedicated cloud
Bluemix, or one that
runs within your data
center (Local*).
Services
Pick from a catalog of
IBM, third party,
open source, or your
own services to
extend your apps.
IBM
Third Party
Open Source
Yours
*Bluemix Local coming Summer 2015

12. How does Bluemix work?
Bluemix is underlined by three key open compute technologies: Cloud Foundry,
Docker, and OpenStack. It extends each of these with a growing number of services,
robust DevOps tooling, integration capabilities, and a seamless developer
experience.
12
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
DevOps
Tooling Your Own Hosted Apps / Services
Integration
and API Mgmt
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
+ Always focused on what’s next
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
*Bluemix Local coming Summer 2015

13. Bluemix is built on IBM SoftLayer
13
Dallas
(now)
London (now)
Bluemix Public Location
SoftLayer Data Center
A different kind of data center
• Every location designed, built, and operated to the
same standardized, “pod” based spec
• 24/7 on-site security and rigorous controls
• Expanding to 40 data centers worldwide
Global network of networks
• Public, private, and management networks all
separate
• More than 2,000Gbps between data centers and
network points of presence (PoPs)
• Unmetered inbound public bandwidth and fully
unmetered bandwidth between data centers
Entirely automated
• SoftLayer API controls everything - more than
3000 documented methods and 180 distinct
services
• Bare metal and virtualized servers in the same
platform
The highest performing cloud infrastructure available.

14. So what is Bluemix?
14
Bluemix is an open-standards, cloud-based platform
for building, running, and managing applications.
Build your apps, your way
Use the most prominent
compute technologies to
power your app: Cloud
Foundry, Docker,
OpenStack.
Extend apps with services
A catalog of IBM, third party,
and open source services
allow the developer to stitch
an application together
quickly.
Scale more than just
instances
Development, monitoring,
deployment, and logging
tools allow the developer to
run and manage the entire
application.
Layered Security
IBM secures the platform and
infrastructure and provides
you with the tools to secure
your apps.
Deploy and manage hybrid
apps seamlessly
Get a seamless dev and
management experience
across a number of hybrid
implementations options.
Flexible Pricing
Try compute options and
services for free and, when
you’re ready, pay only for
what you use. Pay as you go
and subscription models offer
choice and flexibility.
Coming Summer 2015

15. Why Bluemix?
15
Rapidly bring new
products and services to
market at lower cost.
Balance agility with
quality, security and
governance.
Extend existing IT
investments into cloud
business and delivery
models.
Devs and
businesses choose
Bluemix to:
Integrated App Monitoring
Containers in Bluemix
Interactive
Solution Pages
Spending Notifications

16. Back-Up

17. Bluemix works
for disruptors.

18. 18
Customer Managed
Service Provider Managed
Bluemix started as a public PaaS
Bluemix started with a major focus on developer productivity in the public cloud.
Infrastructure
as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service

19. Enterprises have additional requirements
19
“
”
“
”
I want to move fast
but retain control.
I have apps and data that must
stay in a dedicated cloud or
on-premises — but I want the
Bluemix experience.
“
”
I want to create new hybrid
applications that use
enterprise data & services.
• Security and Privacy
• LDAP Integration
• Regulations
• Corporate Policies
• White Labeling
• Application monitoring
and logging

20. Innovation is the new currency
“Two guys in a Starbucks
can have access to the same
computing power as a
Fortune 500 company.”
Jim Deters
Founder, Galvanize

21. IBM Bluemix
Deeper Dive

22. Compute flexibility
Devs get to choose the level of infrastructure abstraction
and fine-tuned control that suits their apps and services.
22
Instant Runtimes NEW: Containers NEW: Virtual Machines
The highest level of
infrastructure abstraction.
Focus on the app.
Powerful, but less
resource intensive than
VMs. Key to supporting
hybrid portability.
Control all the way down
to the operating system.
• Extends Cloud Foundry with
DevOps tooling, integration
capabilities, and seamless
app management
• Support for 7 key languages
and the option to use a
community buildpack.
• Docker as-a-service means
no VMs to manage
• A repository of enterprise-
grade images which are
trusted and secure
• Enhanced performance and
scalability
• Integrated monitoring,
logging, networking, and
storage
• Deploy and manage VMs
consistently across public,
dedicated, and private
instances with a single
dashboard.
• Connect to your own
OpenStack infrastructure

23. DevOps tooling that spans the entire app lifecycle
23
Bluemix doesn’t stop at “cf push.” It provides a seamless and flexible
experience across the entire application lifecycle.
Monitor &
Optimize
Release &
Deploy
Develop &
Test
Plan &
Measure
DevOps
Services
1
2
3
4
6
7
8 Collaborate with your team. Agile
development tracking and reporting Agile Planning
Use your favorite
tool or web IDE Web IDE Sublime Eclipse
Use the repo that
works best for you
Hosted GIT Jazz SCM
Continuously
integrate code Continuous
Integration
Scan your apps for
vulnerabilities
5
Continuously deliver across
environments
Automated
Deployment
Get instantaneous
feedback from mobile apps
Mobile Quality
Manage and monitor your
apps’ performance
Monitoring
& Analytics
AppScan
Auto-Scaling
GitHub

24. Now you can get Bluemix in three unique
yet fully connected delivery methods.
24
Coming Summer 2015
1 | Public
Maximize on cloud
economics and
agility.
2 | Dedicated
Everything is dedicated
and connected to you
— agility of public cloud,
yet feels like home.
3 | NEW: Local
Behind the firewall for the
most sensitive
workloads.
Seamless Experience
Regardless of which
combination you choose,
you can expect a single,
seamless experience.

25. Dedicated to you
Single tenant hardware
that’s dedicated to you –
allowing you to satisfy
regulatory & legal
compliance.
Global – so you’re local
Get closer to your users.
Bluemix dedicated can live in
any of 20+ SoftLayer data
centers around the world.
Feels like home
Secure, fast, and unmetered
access. Bluemix Dedicated
sits on your network via VPN
or direct network connectivity.
Focus on apps, not iron
Focus on building custom
applications and services. IBM
manages the platform and
dedicated services.
We’re on call – 24/7
Experts are always on call to
solve problems. Premium
support options are also
available to further meet your
requirements.
Pay smart
Never over buy again. Pay
based on intuitive
runtime/service metrics and
adjust capacity monthly
depending on needs.
The power and simplicity of
Bluemix – in your own
dedicated SoftLayer
environment that’s securely
connected to both the public
Bluemix and your own network.
Bluemix Dedicated
25
Coming Summer 2015

26. NEW: Bluemix Local
The power and flexibility of Bluemix in your own data center –
fully managed cloud agility for even your most sensitive
workloads.
Deployment choice
Bluemix Local sits either on
OpenStack or VMWare
driven infrastructure, or on a
Bluemix appliance.
Built on open standards
Bluemix Local combines the
power of OpenStack, Cloud
Foundry, and Docker.
Focus on apps, not iron
Focus on building custom
applications and services.
IBM manages the platform
and local services.
We’re on call – 24/7
Experts are always on call to
solve problems. Premium
support options are also
available to further meet
your requirements.
Portable apps and services
Burst and move workloads
as performance
requirements and
regulations change.
Coming summer 2015
Coming Summer 2015
Proximity
Side by side with your
existing infrastructure to
address low latency
requirements.
26

27. Seamless catalog experience Automated update scheduling (coming soon)
Operations console
A seamless hybrid experience
27
Regardless of whether your apps and services sit in Bluemix Public,
Dedicated, or Local, you can expect a seamless and portable hybrid
experience.
Build and deploy applications using a
combination of public and dedicated services

28. Enterprise integration, data, and API management
Five key integration, data, and API management capabilities are now built directly into
Bluemix, making hybrid application architecture even easier and more flexible.
28
Secure
Gateway
Connect and
Compose
DataWorks
API
Management
API
Harmony
Securely access data and applications in other
clouds, enterprise data centers and locally on developer
laptops
Data services like: Shape data, load data, provision
masked data, profile data, and classify data let you
prepare your data for use in production apps
Create REST APIs from on-premises or cloud
endpoints (DB2, SFDC, etc). Assemble multiple APIs
into a single API using Node-RED for composition
Publish, promote, and oversee your APIs in a secure,
scalable environment. Includes the creation of end user
support resources that define and document the API
Find the right API for your app. Built from a corpus of the
world’s public APIs, it understands relationships between
already selected APIs and new ones being searched

29. Security without the headache
29
• Leveraging SoftLayer and IBM
hosting experience
Leveraging IBM portfolio of capabilities
• Adheres to rigorous IBM
security standards:
Tools to secure your apps
• SSO for multiple applications
and social logins
• AppScan for web and mobile to
detect vulnerabilities
Defense in depth
Intrusion
protection/penetratio
n testing
Data isolation in
virtualized components
Automated patch
management
Drawing on deep understanding of today’s security threats, IBM
Bluemix and SoftLayer provide a complete solution that that will protect
critical web apps, data, and processes throughout their lifecycle.
Actively Pursuing Security
Certifications for Platform
and Services:

30. 30
Let’s see it!
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