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Transmedia Literacy and  Digital Storytelling in        Education             Charmaine Ng               June 4, 2012
"Stories havethe amazingdual power tosimulate andto inspire."- Chip and DanHeath, Made toStick, 2007
- Lane Smith, Its A Book, 2010                                  Stories used to look                                      ...
Now, theylook like this.
TransmediaStorytelling (n.)the technique of telling a   single story or story    experience across multiple platforms and ...
Marsha Kinder           Transmedia intertextuality                works to position             consumers as powerful     ...
Henry Jenkins           Stories that unfold across           multiple media platforms,           with each medium making  ...
Transmedias Cousin expressing ones story or creativity through  short multimedia pieces that incorporate    photographs, v...
Is this acceptable?
Why Should We Care?Todays students must become digital citizens in    order to use technology appropriately,        effect...
So...   How are teachers implementing    transmedia strategies in their            classrooms?  How do they make their dec...
Robot Heart Stories
Curriculum Integration                         Los Angeles:                         alternative energy                    ...
Transmedia Elements                       Written letters                       Animations and                       video...
Inanimate AliceA young girl and her digital friend, Brad
Transmedia Elements                             Multimedia                             Self-contained                     ...
Weslandia                                      Facebook profile                                      Musical pieces       ...
Criteria  Platform               Purpose &   Access                  Goals             Narrative             Direction
Criteria  Platform     Is it affordable?   Access             Can you use it on              Macs and PCs?
Criteria  Narrative     How does the theme  Direction      lend itself to other                   environments?           ...
Criteria Purpose &     What do you hope   Goals       students will learn               about themselves?             What...
Key Takeaways● Understand your audience.● Nail down your objectives.● Identify the needs of your students.● Create an emot...
The Future?"When people can not only pick up somethingby the written word, but also listen to it...or seesomeones interpre...
Any Questions?Thanks for your time!A copy of this presentation will be availablehere: http://www.slideshare.net/ngcharmain...
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Transmedia Storytelling and Digital Literacy in Education

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My final presentation for my senior capstone class.

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Transmedia Storytelling and Digital Literacy in Education

  1. 1. Transmedia Literacy and Digital Storytelling in Education Charmaine Ng June 4, 2012
  2. 2. "Stories havethe amazingdual power tosimulate andto inspire."- Chip and DanHeath, Made toStick, 2007
  3. 3. - Lane Smith, Its A Book, 2010 Stories used to look like this.
  4. 4. Now, theylook like this.
  5. 5. TransmediaStorytelling (n.)the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies
  6. 6. Marsha Kinder Transmedia intertextuality works to position consumers as powerful players while disavowing commercial manipulation. - Playing with Power, 1991
  7. 7. Henry Jenkins Stories that unfold across multiple media platforms, with each medium making distinctive contributions to our understanding of the world. - Convergence Culture, 2006
  8. 8. Transmedias Cousin expressing ones story or creativity through short multimedia pieces that incorporate photographs, video, audio, and text
  9. 9. Is this acceptable?
  10. 10. Why Should We Care?Todays students must become digital citizens in order to use technology appropriately, effectively, and collaboratively.
  11. 11. So... How are teachers implementing transmedia strategies in their classrooms? How do they make their decisions?
  12. 12. Robot Heart Stories
  13. 13. Curriculum Integration Los Angeles: alternative energy sources and space Montreal: arts and communication GPS tracking "a classic call-and-response between both parties"
  14. 14. Transmedia Elements Written letters Animations and videos Collaboration "Maybe, we could keep writing and sharing ideas in the future."
  15. 15. Inanimate AliceA young girl and her digital friend, Brad
  16. 16. Transmedia Elements Multimedia Self-contained episodes Interactive "designed from the outset as a story thatunfolds over time and on multiple platforms"
  17. 17. Weslandia Facebook profile Musical pieces Sports Skits"I have a responsibility to provide a learning environment that allows for the freedom to think about story in less conventional ways."
  18. 18. Criteria Platform Purpose & Access Goals Narrative Direction
  19. 19. Criteria Platform Is it affordable? Access Can you use it on Macs and PCs?
  20. 20. Criteria Narrative How does the theme Direction lend itself to other environments? How does the story fit educational standards?
  21. 21. Criteria Purpose & What do you hope Goals students will learn about themselves? What skills will they leave with?
  22. 22. Key Takeaways● Understand your audience.● Nail down your objectives.● Identify the needs of your students.● Create an emotional connection to the content.● There is no right or wrong way to tell a transmedia story.
  23. 23. The Future?"When people can not only pick up somethingby the written word, but also listen to it...or seesomeones interpretation of that word through moving images, then I think it becomes much more alive." - Dave Boardman, English teacher in Maine
  24. 24. Any Questions?Thanks for your time!A copy of this presentation will be availablehere: http://www.slideshare.net/ngcharmaineEmail: ng.cmaine@gmail.comTwitter: @noodlemaine

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