My final presentation for my senior capstone class.

1. Transmedia Literacy and
Digital Storytelling in
Education
Charmaine Ng
June 4, 2012

2. "Stories have
the amazing
dual power to
simulate and
to inspire."
- Chip and Dan
Heath, Made to
Stick, 2007

3. - Lane Smith, It's A Book, 2010
Stories used to look
like this.

4. Now, they
look like this.

5. Transmedia
Storytelling (n.)
the technique of telling a
single story or story
experience across
multiple platforms and
formats using current
digital technologies

6. Marsha Kinder
Transmedia intertextuality
works to position
consumers as powerful
players while disavowing
commercial manipulation.
- Playing with Power, 1991

7. Henry Jenkins
Stories that unfold across
multiple media platforms,
with each medium making
distinctive contributions
to our understanding of
the world.
- Convergence Culture, 2006

8. Transmedia's Cousin
expressing one's story or creativity through
short multimedia pieces that incorporate
photographs, video, audio, and text

9. Is this acceptable?

10. Why Should We Care?
Today's students must become digital citizens in
order to use technology appropriately,
effectively, and collaboratively.

11. So...
How are teachers implementing
transmedia strategies in their
classrooms?
How do they make their decisions?

12. Robot Heart Stories

13. Curriculum Integration
Los Angeles:
alternative energy
sources and space
Montreal: arts and
communication
GPS tracking
"a classic call-and-response between
both parties"

14. Transmedia Elements
Written letters
Animations and
videos
Collaboration
"Maybe, we could keep writing and
sharing ideas in the future."

15. Inanimate Alice
A young girl and her digital friend, Brad

16. Transmedia Elements
Multimedia
Self-contained
episodes
Interactive
"designed from the outset as a story that
unfolds over time and on multiple platforms"

17. Weslandia
Facebook profile
Musical pieces
Sports
Skits
"I have a responsibility to provide a learning environment
that allows for the freedom to think about story in less
conventional ways."

18. Criteria
Platform Purpose &
Access Goals
Narrative
Direction

19. Criteria
Platform Is it affordable?
Access
Can you use it on
Macs and PCs?

20. Criteria
Narrative How does the theme
Direction lend itself to other
environments?
How does the story fit
educational standards?

21. Criteria
Purpose & What do you hope
Goals students will learn
about themselves?
What skills will they
leave with?

22. Key Takeaways
● Understand your audience.
● Nail down your objectives.
● Identify the needs of your students.
● Create an emotional connection to the
content.
● There is no right or wrong way to tell a
transmedia story.

23. The Future?
"When people can not only pick up something
by the written word, but also listen to it...or see
someone's interpretation of that word through
moving images, then I think it becomes much
more alive."
- Dave Boardman, English teacher in Maine

24. Any Questions?
Thanks for your time!
A copy of this presentation will be available
here: http://www.slideshare.net/ngcharmaine
Email: ng.cmaine@gmail.com
Twitter: @noodlemaine