Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

ComScore state of the internet southeast asia march 2011

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 43 Publicité

Plus De Contenu Connexe

Diaporamas pour vous (14)

Similaire à ComScore state of the internet southeast asia march 2011 (20)

Publicité

Plus par Nguyen Ngoc (17)

Plus récents (20)

Publicité

ComScore state of the internet southeast asia march 2011

  1. 1. State of the Internet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com
  2. 2. comScore is a Global Leader in Measuring the Digital World NASDAQ SCOR Clients 1,600+ worldwide Employees 1,000+ Headquarters Reston, VA Global Coverage 170+ countries under measurement; 43 markets reported Local Presence 30+ locations in 21 countries 2© comScore, Inc. Proprietary and Confidential. Local Presence 30+ locations in 21 countries V0910
  3. 3. Global Coverage, Local Presence comScore Locations 3© comScore, Inc. Proprietary and Confidential. V0910
  4. 4. comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics The Only Global Measurement of Audience and E-commerce 2 Million Person Panel 360°°°°View of Person Behavior 4© comScore, Inc. Proprietary and Confidential. 170+ Countries Under Measurement 43 Markets Reported V0910
  5. 5. The Global Internet Audience 5© comScore, Inc. Proprietary and Confidential.
  6. 6. Asia Continues Audience Growth Growth is flat in North America, European growth mostly driven by Russia 30 million new Internet users were added in the Asia Pacific Region over the past year High percentage growth continues in MidEast/Africa and Latin America December 2009 December 2010 +8% Worldwide Online Population (Millions) 1,222 1,324 6© comScore, Inc. Proprietary and Confidential. 505.7 336.4 198.4 85.2 96.6 534.0 361.7 204.0 112.5 111.4 Asia Pacific Europe North America Middle East - Africa Latin America MidEast/Africa and Latin America December 2009 December 2010 +6% +3% +8% +32% +15% Dec 2010 Dec 2009 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
  7. 7. Online Audience Sizes in Southeast Asia, 15+ Home & Work Indonesia shows the highest percentage growth over the past year, adding 2 million web users since December 2009 Mature Internet markets posted significantly lower growth rates Online Population Sizes (MM) Southeast Asia 10.4 +11% +32% 7© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010 9.4 6.5 5.8 4.8 4.0 2.8 10.4 8.6 6.8 5.5 4.3 2.9 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 2010 +32% +16% +16% +8% +3%
  8. 8. In Terms of Reach Worldwide, the Photos Category is Growing Fastest Key Categories Reach of WW Population, 2009 vs 2010 85.0% 70.5% 68.3% 66.8% 80.8% 67.6% 65.7% 63.0% Search/Navigation Social Networking Directories/Resour… Multimedia 52.7% 51.3% 50.0% 45.5% 42.6% 49.8% 49.8% 45.2% Photos Games Blogs Business/Finance +24% +3% --- +1% Growth: +5% +4% +4% +6% 8© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010 63.9% 63.1% 60.3% 58.1% 56.9% 53.1% 63.0% 61.8% 65.8% 59.4% 55.8% 51.3% 54.3% Multimedia Retail e-mail News/Information Community Downloads Technology 34.7% 32.7% 31.5% 31.1% 29.7% 28.8% 45.2% 41.1% 31.9% 32.8% 33.6% 28.6% 30.4% Instant Messengers TV Sports Auctions Travel Education 2010 2009 -15% +2% -4% -7% +4% -5% +6% +3% -4% +1% +4% +11% -2%
  9. 9. Social Networking the Biggest Gainer in terms of Share of Time Spent Online. Instant Messengers and Email Lost Share Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010 3.1% 16.0% 2.2% 6.2% 3.0% 11.9% 1.9% 5.7% Search/Navigation Social Networking Directories/Resources Multimedia 2.6% 3.8% 0.9% 1.5% 0.7% 3.9% 0.8% 1.6% Photos Games Blogs Business/Finance 9© comScore, Inc. Proprietary and Confidential. 3.5% 6.6% 2.4% 1.9% 0.8% 0.6% 3.1% 7.2% 2.5% 2.0% 0.8% 0.6% Retail e-mail News/Information Community Downloads Technology 9.2% 0.6% 1.2% 1.6% 0.5% 0.7% 12.2% 0.5% 1.2% 1.7% 0.5% 0.7% Instant Messengers TV Sports Auctions Travel Education 2010 Share 2009 Share Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  10. 10. Southeast Asia Demographics & Internet Usage 10© comScore, Inc. Proprietary and Confidential.
  11. 11. Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiences Emerging Internet Markets in Southeast Asia Skew Very Young Composition of Internet Audience 15+ 27% 37% 40% 26% 26% 32% 22% 22% 17% 14% 9% 7% 11% 6% WW Malaysia Indonesia 11© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010 40% 38% 40% 19% 21% 32% 33% 30% 22% 24% 17% 15% 20% 25% 27% 7% 9% 8% 23% 19% 6% 12% 9% Indonesia Vietnam Philippines Hong Kong Singapore 15-24 25-34 35-44 45-54 55+
  12. 12. Average Usage Highest in Mature Markets High levels of usage in Hong Kong and Singapore due to availability and ubiquity of fast internet connections Larger countries with lower web penetration rates have relatively lower consumption; size and relative heaviness of usage of younger web users have a large impact on these averages Internet Users (Millions) Total Online Hours per Visitor 12© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010 10.4 8.6 6.8 5.5 4.3 2.9 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 16.1 14.8 23.2 16.7 25.9 22.3 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore
  13. 13. 15-34 Year Olds Spend More Time Online; Difference Varies by Country In each country, 15-34 year olds spend more time online on average Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders 31.0 Average Hours Spent Online 13© comScore, Inc. Proprietary and Confidential. 16.8 14.8 24.4 17.1 25.4 15.0 14.6 20.1 15.8 22.4 19.7 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Age 15-34 Age 35+ Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
  14. 14. Composition and Usage by Gender is Even, with some Exceptions Average usage by males edged out females’ usage in Indonesia, Vietnam, and Singapore by 1-2 hours. Elsewhere, usage by gender is relatively even Male/Female 15+ web population is within a few points of an even split by gender in all countries with the exception of Indonesia Average Hours Spent Online 23.6 25.9 22.822.6 25.9 21.8 14© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010 16.0 15.3 16.516.2 13.8 17.0 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Males 15+ Females 15+ 47% 36% 46% 48% 51% 51% Female Share of Internet Population
  15. 15. Topics - Social Networking & Photos - Travel & Low Cost Airlines - Growth of Online Retail - Online Banking on the Rise 15© comScore, Inc. Proprietary and Confidential. - Video and Multimedia - News and Blog Sites - Search Snapshot
  16. 16. Strong Social Network Penetration in the Region Growth in Reach: Social Networks Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook 16© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010 68% 81% 89% 49% 90% 68% 81% 70% 91% 90% 66% 95% 76% 82% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach +4% +13% +1% +35% +6% +11% +1%
  17. 17. Philippines is the Top Facebook Market In the World The Philippines, Malaysia and Indonesia are among the top 15 countries with the highest Facebook penetration Facebook.com Top 15 Markets by % Reach 93.7 90.7 90.2 89.5 88.4 88.3 Philippines Turkey Israel Chile Malaysia Argentina 17© comScore, Inc. Proprietary and Confidential. penetration Though Photo and IM usage is also above average in the Philippines, FB is the most common touchpoint for web users there: FB is the #1 site there, and average usage is 7 hours per user Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011 88.3 87.8 87.4 86.9 86.7 83.4 82.6 81.4 81.4 81.2 Argentina Venezuela Indonesia Canada Colombia Peru Mexico United Kingdom Puerto Rico Finland
  18. 18. Indonesia and Singapore are Among Top Twitter Markets 21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach 26.0 23.4 22.0 21.0 Netherlands Brazil Japan Indonesia Twitter Top 15 Markets by % Reach 18© comScore, Inc. Proprietary and Confidential. 21.0 19.4 15.1 14.0 13.8 13.6 13.6 13.1 13.0 12.5 12.5 10.7 Indonesia Venezuela Canada United Kingdom Philippines Singapore Turkey Chile United States Argentina Mexico Colombia Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  19. 19. Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category Growth in Reach: Photo Sites 19© comScore, Inc. Proprietary and Confidential. 68% 81% 89% 49% 90% 68% 81% 70% 91% 90% 66% 95% 76% 82% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach +24% +47% +16% +73% +46% +23% +17% Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  20. 20. Large Increases in Visiting to Travel Sites in Southeast Asia Web users in Southeast Asia are rapidly gaining confidence in using the web to research and book travel The large number of low cost airlines servicing the region is a primary contributor to this growth 47%-1% +14% Growth in Reach: Travel Sites 20© comScore, Inc. Proprietary and Confidential. 29% 25% 15% 8% 17% 32% 41% 30% 28% 22% 20% 27% 32% 47% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach +4% +14% +42% +159% +62% -1% Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  21. 21. LCAs Among Most Visited & Post Highest Growth in Each Country 1,088 444 AirAsia Malaysia Airlines 122 101 Qantas Airlines Tiger Airways 151 75 Cathay Pacific Group Tiger Airways Malaysia Vietnam Hong Kong -10% Unique Visitors (000) & YOY Growth Top 3 Airline Sites per Country +40% +1,381% +8% +1,904% 21© comScore, Inc. Proprietary and Confidential. 223Firefly Airlines 375 311 193 Lion Air AirAsia Garuda Indonesia 92Vietnam Airlines 36AirAsia 276 150 145 Tiger Airways Qantas Airlines Singapore Airlines Indonesia Philippines Singapore +49% +123% +106% +58% +41% +40% -10% --- Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 and January 2011 409 203 114 Cebu Pacific Philippine Airlines Air Phil Express
  22. 22. +3% +36% +6% Online Retail is Growing Rapidly in Southeast Asia Hong Kong and Singapore show relatively flat growth for Retail, still below the global average Emerging markets are showing signs of catching up, led by Vietnam with 69% reach and fastest year over year growth Growth in Reach: Retail Sites 22© comScore, Inc. Proprietary and Confidential. 62% 41% 41% 51% 43% 58% 59% 64% 44% 50% 69% 48% 62% 58% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach +3% +9% +20% +36% +11% +6% -1% Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  23. 23. Vietnam’s Top Retail Sites are Almost Exclusively Local Indonesia Also Has Local Representation Among Top Sites Malaysia Amazon Sites 1,110 Apple.com Worldwide Sites 777 Alibaba.com Corporation 663 AVG.COM 251 Hewlett Packard 207 Vietnam VATGIA.COM 2,743 THEGIOIDIDONG.COM 740 5GIAY.VN 682 MUACHUNG.VN 524 DENTHAN.COM 469 Hong Kong Alibaba.com Corporation 997 Apple.com Worldwide Sites 788 PRICE.COM.HK 446 Amazon Sites 445 DCFEVER.COM 315 Unique Visitors (000) Top 5 Retail Sites per Country 23© comScore, Inc. Proprietary and Confidential. Hewlett Packard 207 Indonesia Amazon Sites 761 INDONETWORK.CO.ID 659 Apple.com Worldwide Sites 474 BHINNEKA.COM 322 SMADAV.NET 320 DENTHAN.COM 469 DCFEVER.COM 315 Philippines Amazon Sites 991 Apple.com Worldwide Sites 571 Alibaba.com Corporation 173 Yahoo! Shopping 146 AVG.COM 127 Singapore Apple.com Worldwide Sites 575 Amazon Sites 423 Alibaba.com Corporation 227 GMARKET.COM.SG 150 SINGTELSHOP.COM 89 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  24. 24. Online Banking on the Rise in Southeast Asia Visitation to Online Banking sites grew by double digits in all six countries Malaysia is the largest online banking market, with 2.7 million users in January Indonesia nearly doubled its online banking audience over the past year 24© comScore, Inc. Proprietary and Confidential. Growth in Unique Visitors (000): Online Banking Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2010 vs January 2011 2,360 435 701 377 1,304 779 2,746 749 949 525 1,543 889 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Jan-10 Jan-11 +16% +72% +35% +39% +18% +14%
  25. 25. Local Banks Secure Top Ranking in Most Markets Besides Hong Kong, where HSBC led as the most-visited online bank, all other markets saw local brands secure the top spot Global banking brand Citigroup also secured positions within the top rankings of several countries Country #1 Online Banking Destination #2 Online Banking Destination #3 Online Banking Destination Malaysia Maybank Group Cimbclicks.com.my Pbebank.com 25© comScore, Inc. Proprietary and Confidential. Malaysia Maybank Group Cimbclicks.com.my Pbebank.com Indonesia Bankmandiri.co.id BNI.CO.ID Citigroup Vietnam Vietcombank.com.vn Acb.com.vn Dongabank.com.vn Philippines Bpiexpressonline.com Citigroup HSBC Hong Kong HSBC Bochk.com Standard Chartered PLC Singapore Dbs.com.sg United Overseas Bank Group Citigroup Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  26. 26. +11% +17% 7% A Clear Appetite for Multimedia in Southeast Asia With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites 26© comScore, Inc. Proprietary and Confidential. 63% 65% 56% 49% 66% 61% 72%67% 72% 55% 67% 73% 72% 77% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach +6% +11% -1% +36% +11% +17% 7% Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
  27. 27. Average Video Viewer in High-Bandwidth Hong Kong and Singapore Watched Twice as Much Video as Viewers in Malaysia Among the three markets in Southeast Asia where comScore measures actual video consumption, Malaysia has the largest number of online video viewers but the lightest average usage The average Hong Kong web user who watched online video in January viewed almost 12 hours of video content over the course of the month Total Unique Video Viewers (000) Videos per Viewer Hours per Viewer 27© comScore, Inc. Proprietary and Confidential. 8,188.6 3,748.6 2,343.6 Malaysia Hong Kong Singapore Viewers (000) 62 127 114 Malaysia Hong Kong Singapore Videos per Viewer 5.0 11.9 10.7 Malaysia Hong Kong Singapore Hours per Viewer Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011
  28. 28. Large Nonresident Population Drives Visiting to Philippine News Filipino News sites source the majority of their traffic from outside the country In Vietnam, local sites are preferred, but traffic from outside the country is minimal 78%VnExpress Global UV (000) 5,254 37%INQUIRER.NET Global UV (000) 765 Vietnam Philippines Visitation to Local News/Info Sites In-country vs Out-of-country Traffic 28© comScore, Inc. Proprietary and Confidential. 86% 76% 85% 83% 24H.COM.VN Dan Tri VietNamNet Bridge VIETBAO.VN Within Vietnam Outside Vietnam 3,722 3,721 2,903 2,615 41% 46% 33% 36% GMANEWS.TV PHILSTAR.COM ABS- CBNNEWS.COM MB.COM.PH Within Philippines Outside Philippines 574 468 650 412 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, January 2011
  29. 29. Blog Use is Also Robust in this Region All six countries outpaced the global reach of Blogs The growth of the category, however, is flat in Hong Kong and Singapore Blogs are a key political channel in some countries; higher growth in the Philippines may be a result of increased political activity in a presidential election year Growth in Reach: Blog Sites 29© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010 50% 54% 63% 56% 43% 56% 60% 50% 58% 68% 57% 51% 55% 55% Worldwide Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 2009 Reach 2010 Reach -- +8% +8% +1% +18% -2% -9%
  30. 30. Search Snapshot for Southeast Asia Searchers in the Philippines had the highest average number of searches per searcher; Users in Hong Kong and Singapore were also heavy searchers Google accounts for 67% of all searches globally; in this region, with the clear exception of Hong Kong, users were more likely to use Google for their searches 960Malaysia 98.7Malaysia 76%Malaysia Total Searches (MM) Avg Searches per Searcher Google Share of Searches 30© comScore, Inc. Proprietary and Confidential. 960 746 563 788 501 304 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 98.7 91.4 86.4 150.4 125.1 115.4 Malaysia Indonesia Vietnam Philippines Hong Kong Singapore 76% 85% 93% 69% 37% 77% Malaysia Indonesia Vietnam Philippines Hong Kong Singapore Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch, January 2011
  31. 31. Country Overviews 31© comScore, Inc. Proprietary and Confidential.
  32. 32. Social Networking, Photos, Blogs Index High in Malaysia Key Categories Reach in Malaysia vs WW Average 91% 88% 81% 72% 70% 85% 53% 67% Social Networking Search/Navigation Photos Multimedia 50% 48% 44% 39% 53% 60% 64% 46% Technology News/Information Retail Business/Finance 93 79 70 86 Index: 129 103 154 108 32© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 58% 58% 57% 53% 53% 52% 67% 50% 68% 63% 57% 58% 51% Blogs Directories/Resources e-mail Downloads Community Games 36% 28% 20% 19% 15% 14% 46% 35% 30% 32% 33% 29% 31% Instant Messengers Travel Sports TV Education Auctions Malaysia Worldwide 104 95 63 59 54 44 117 85 91 93 91 102
  33. 33. Central Malaysia Accounts for Half of the Country’s Web Activity Web users in Negeri Sembilan, Selangor and Kuala Lumpur make up 54% of the country’s Internet population 27% 36% 25% 34% Banking Instant Messengers Web users in the Central region are more likely to visit Banking Reach of Key Categories 33© comScore, Inc. Proprietary and Confidential. 59% 90% 27% 49% 43% 33% 57% 91% 27% 50% 45% 39% e-mail Social Networking Travel News/Information Retail Online Gaming Central Region Rest of Malaysia are more likely to visit Banking sites and to use IM and webmail Online Gaming sites are more likely to be visited by users outside Central Malaysia Highest-indexing categories are in fact location-specific categories such as Job Search, Maps, and Real Estate Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), January 2011
  34. 34. Online Video in Malaysia Unique Viewers Percent of 15+ Internet Audience Percent of Total Population 8.2MM 45% 505 78% 34© comScore, Inc. Proprietary and Confidential. Malaysian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011 41MM Total Videos Total Hours of Video Videos per Viewer Hours per Viewer 505MM 62 5.0
  35. 35. SNs, Photos, Blogs, News Most Popular in Indonesia Key Categories Reach in Indonesia vs WW Average Index: 129 103 154 90% 85% 76% 68% 70% 85% 53% 50% Social Networking Search/Navigation Photos Blogs 50% 48% 43% 27% 64% 53% 51% 35% Retail Technology Games Instant Messengers 78 91 84 78 Index: 128 100 143 136 35© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 154 108 117 85 91 93 91 102 66% 56% 55% 55% 53% 50% 50% 60% 63% 67% 68% 58% 57% News/Information e-mail Multimedia Directories/Resources Community Downloads 25% 24% 23% 22% 18% 16% 35% 46% 29% 32% 30% 21% 33% Business/Finance Education Sports Travel Health TV Indonesia Worldwide 56 85 73 73 83 49 109 89 83 81 91 88
  36. 36. Instant Messengers, News are Key Categories in Vietnam Key Categories Reach in Vietnam vs WW Average Index: 129 103 154 Index: 128 100 143 136 91% 90% 72% 72% 85% 60% 58% 35% Search/Navigation News/Information Community Instant Messengers 57% 57% 56% 45% 57% 50% 51% 53% Downloads Blogs Games Photos 100 113 109 86 Index: 107 149 124 206 36© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 154 108 117 85 91 93 91 102 109 89 83 81 91 88 69% 67% 67% 66% 66% 60% 35% 64% 68% 67% 63% 70% 53% Retail Directories/Resources Multimedia e-mail Social Networking Technology 37% 37% 35% 35% 28% 23% 53% 46% 29% 32% 31% 24% 33% Business/Finance Education Sports Auctions Automotive TV Vietnam Worldwide 82 128 112 113 119 70 108 97 100 105 94 112
  37. 37. Photos, Social Networking and IM Index High in the Philippines Key Categories Reach in the Philippines vs WW Average Index: 129 103 154 Index: 128 100 143 136 95% 88% 87% 73% 70% 53% 85% 67% Social Networking Photos Search/Navigation Multimedia 51% 48% 47% 43% 53% 64% 60% 35% Technology Retail News/Information Instant Messengers 95 75 79 123 Index: 135 167 102 109 37© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 108 117 85 91 93 91 109 89 83 81 91 88 63% 61% 60% 60% 52% 51% 67% 63% 68% 51% 57% 58% 50% Multimedia e-mail Directories/Resources Games Downloads Community Blogs 27% 24% 23% 22% 19% 15% 35% 30% 46% 32% 29% 33% 21% Instant Messengers Travel Business/Finance Sports Education TV Health Philippines Worldwide 123 92 53 74 76 58 72 100 90 118 105 89 102
  38. 38. Business/Finance and News are Key in Hong Kong Key Categories Reach in Hong Kong vs WW Average 85% 76% 72% 71% 85% 70% 67% 60% Search/Navigation Social Networking Multimedia News/Information 55% 53% 51% 48% 50% 53% 51% 57% Blogs Technology Games Downloads 109 100 99 84 Index: 100 107 107 119 38© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 67% 66% 62% 61% 56% 55% 60% 63% 53% 64% 68% 46% 58% e-mail Photos Retail Directories/Resources Business/Finance Community 45% 40% 38% 32% 24% 19% 57% 35% 31% 33% 30% 29% 32% Instant Messengers Auctions TV Travel Education Sports Hong Kong Worldwide 130 129 115 107 83 60 106 125 97 90 122 95
  39. 39. Online Video in Hong Kong Unique Viewers Percent of 15+ Internet Audience Percent of Total Population 3.7MM 60% 476 86% 39© comScore, Inc. Proprietary and Confidential. Hong Kong Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011 45MM Total Videos Total Hours of Video Videos per Viewer Hours per Viewer 476MM 127 11.9
  40. 40. Travel, IMs, Photos are Highest Indexing in Singapore Key Categories Reach in Singapore vs WW Average 87% 82% 77% 68% 85% 70% 67% 53% Search/Navigation Social Networking Multimedia Photos 54% 52% 50% 48% 53% 51% 57% 35% Technology Games Downloads Instant Messengers 102 102 88 137 Index: 102 116 116 128 40© comScore, Inc. Proprietary and Confidential. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010 65% 65% 59% 58% 58% 55% 53% 63% 58% 68% 64% 60% 50% e-mail Community Directories/Resources Retail News/Information Blogs 47% 44% 27% 27% 24% 19% 35% 30% 46% 33% 32% 29% 31% Travel Business/Finance TV Sports Education Auctions Singapore Worldwide 157 96 84 85 83 60 103 112 87 91 96 110
  41. 41. Online Video in Singapore Unique Viewers Percent of 15+ Internet Audience Percent of Total Population 2.3MM 58% 266 78% 41© comScore, Inc. Proprietary and Confidential. Singaporean Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, January 2011 25MM Total Videos Total Hours of Video Videos per Viewer Hours per Viewer 266MM 114 10.7
  42. 42. Thank You! 42© comScore, Inc. Proprietary and Confidential.
  43. 43. State of the Internet with a Focus on Southeast Asia 9 March 2011 Joe Nguyen Vice President, Southeast Asia | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.com

×