Employer Brand Index Measures Talent Engagement
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Employer Brand Index Measures Talent Engagement
- 1. Talent Solutions Talent Brand Index ©2012 LinkedIn Corporation. All Rights Reserved.
- 2. Employer brand is top of mind for recruiting professionals LinkedIn can help you understand, measure and improve your employer brand Up to 91% of employers plan to maintain 50% Savings in cost per hire is or grow investment in associated with a strong employer brand employer brand ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 2
- 3. We first assess two important elements of your employer brand: Reach and Engagement Talent that’s familiar with you as an employer Researching company and Talent Brand career pages Engagement Following your company 264,362 members Viewing jobs and applying Talent that is interested in you as an employer Talent Brand Reach Viewing employee profiles 1,873,354 members Connecting with your employees ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
- 4. Talent Brand Index can measure your employer brand What percent of people who know about you show an interest? Talent Brand Index Talent Brand Engagement 264,362 members 14% Talent Brand Talent Brand Engagement Talent Reach 1,873,354 members Talent Brand = Brand Index Reach ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
- 5. We can compare your Talent Brand Index vs. Peers 20% 17% 15% 14% 4 of 6 Peers: Dynamic, Inc. 11% Golden Phase 9% six28 Enterprise Wavesynthe Commona Paularino Systems Employer of choice Weaker employer brand ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5
- 6. Your Talent Brand Index varies across the functions you are looking to hire… 23% 18% 18% 15% 13% 12% Information Operations Marketing Media & Sales Human Technology Communication Resources Talent easiest to engage Talent more difficult to engage ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 6
- 7. …and across the geographies where you have a presence 19% 15% 13% 12% 11% 11% United Canada Argentina India France United States Kingdom Talent easiest to engage Talent more difficult to engage ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
- 8. We can track how your Talent Brand Index progresses over time LinkedIn can help you build your employer brand and accelerate your ability to attract top talent 18% 17% 16% 15% 13.8% 14.1% 13.7% 14% 13.2% 12.9% 13% 12.6% 12% 11% 10% March-12 April-12 May-12 June-12 July-12 August-12 ©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8