How well do you know your professional reputation? Let’s work together to discover what is, THE, most important thing in the business world. Your professional reputation determines your success on the job, career and how to succeed as a manager, employee or contractor. It is crucial for customers, who listen, to gain confidence and feel reassured . Can anything be more worthwhile to analyse, verify and develop, than this?

1. Are our strengths, simply buzzwords?
A while ago , I had an exciting meeting with a company and we went through the analysis of
the professional reputation, of a senior member of their team. The reaction was interesting
when he said that his strengths and unique qualities , which others had perceived, felt like
mere buzzwords . In contrast, the points that came up which needed improvement, or were
slightly negative, he considered those as ‘real’ and more ‘realistic’.
Interesting and not an uncommon reaction. But when did our unique qualities become simply,
buzzwords ?
Management guru Tom Peters , who has written so many great books, has always inspired me
to explore new ways and challenge the traditional methods. We also follow each other on
Twitter, and in one of his tweets he wrote recently, he said : “If I see the term” soft skills ”
one more time I’m going to barf . Those skills are the true HARD skills -the ones that effect
results ”
Buzzwords ?
Obviously, the expertise and experience of an individual is important, but in itself guarantees
nothing. If you just lean on them , then you get problems. We need something that turbo
charges them, acts on them, leading to a successful outcome.
Your potential , ambition, personal strengths and unique qualities are a perfect mix of “The
Hard Skills” of today .
They are definitely not buzzwords.
By Per Frykman – Guest Blog
www.ngsm.se www.yourprofessionalreputation.co.uk @ngsmeurope NGSM Development
London Personal Branding Stockholm engelska ett engelskt cv LinkedIn utveckling Barry
O’Brien