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© 2017 Innity Group. All Rights Reserved.
COMPANY CREDENTIALS
© 2017 Innity Group. All Rights Reserved.
Overview
VIETNAM
TAIWAN
PHILIPPINES
MALAYSIA
SINGAPORE
INDONESIA
THAILAND
HONG KONG
CHINA
Established in
1999
260+Dedicated Staff
1stListed Online Marketing
Company in Malaysia
© 2017 Innity Group. All Rights Reserved.
Our Group Milestones
 Accorded MSC Status.
 Established Singapore office.
 Established Vietnam office.
 Listed on MESDAQ under Innity
Corporation Bhd (Ace Market).
 Established Thailand office.
 Established Indonesia office.
 1st company in Asia Pacific to become a
member of Interactive Advertising
Bureau (IAB).
 1st in Asia to launch Cost per
Engagement (CPE), launched Lightbox.
 Launched WIFI advertising.
 Launched retargeting technology.
 Established Philippines office.
2005
2006
2007
2008
2009
2010
 Established Hong Kong and Shanghai
office.
 Launched EnRoll - Innity's Video
Network.
 Established business alliance with D.A.
Consortium (DAC)
 Introduced Programmatic Solution.
 Launched Engage+ Platform.
 Launched Engage+ Mobile, Innity's
mobile advertising suite.
 Established Taiwan office.
 1st company in Asia Pacific to be
certified compliant with Interactive
Advertising
Bureau (IAB) Viewability tracking
standards.
 Launched Header Bidding Technology.
 Introduced Content & Influencer
Marketing Solutions
2011
2012
2013
2014
2015
2016
© 2017 Innity Group. All Rights Reserved.
Technology Highlights
 1st in APAC to introduce
Cost Per Engagement (CPE)
1st & only fully
transparent ad serving
system from Asia
1st Asian company to
become compliant with
the Viewable Impressions
tracking standard
certified:
Our Platforms:
Certified Rich Media
& Ad Network Vendor
Advertising Provider
for Facebook Platform
(Ad Serving) (Publishers‘ Ad Management)
(Self-serve Dashboard)(Data Management)
 1st in APAC to introduce
retargeting
 Innity has its proprietary
Header Bidding Wrapper
© 2017 Innity Group. All Rights Reserved.
Inventory Highlights
 Real Time Auction
 Target by Content and Audience
 Brand-safe inventory
 18+ vertical contextual channels
 Local sites with well engaged audience
 Inventory consistently meets the IAB
benchmark for viewability
 Private Marketplaces and Open Exchange
 High-impact ads and Standard banners
3000+NUMBER OF REGIONAL WEBSITES IN OUR
NETWORK
120 million+NUMBER OF UNIQUE VISITORS EACH MONTH
2 billion+TOTAL NUMBER OF AD IMPRESSIONS MONTHLY
High Quality Inventory
Local sites that have highly
engaged audience.
High Visibility
Our inventory consistently
meets the IAB benchmark for
visibility.
Brand Safety
Manually vetted site list and
additional checks through 3rd
party verification.
We promise:
© 2017 Innity Group. All Rights Reserved.
Our Solutions
To provide advertisers with the ways and means to reach consumers across multiple
digital media touch-points
BRAND-IMPACT
SOLUTION
Advertising on publisher
sites
CONTENT MARKETING
SOLUTION
Content and Influencers led
Engagement
RESPONSE-DRIVEN
SOLUTION
Audience Targeting
across platforms
Advertising Content Audience
© 2017 Innity Group. All Rights Reserved.
Brand-Impact Solution
Why are high-impact ads necessary? What benefits do they deliver?
 Standard banners are unable to deliver
stand-out experience to users, because of
the size limitation. Therefore large-canvas
formats are needed to communicate the
brand values.
 Though high-impact formats break the user
experience, they compensate by delivering
entertaining and informative messages.
 High impact ads aid brand recall and also
deliver more direct metrics such as views,
video plays, interactions, social shares,
clicks to website etc. They could also be
used for lead-generation.
© 2017 Innity Group. All Rights Reserved.
Content Marketing Solution
Our approach to content marketing , and its benefits to brands and their audience.
 Content marketing aims to deliver the
message in a way that consumers can most
relate to- it aims to inform rather than
interrupt
 Consumers care about products that add-
value and improve their lives or make it
easier. Content marketing allows brands to
elaborate on these core needs
 Content marketing is also largely about
entertaining the users. At a time, when
everybody is a publisher online, content
marketing becomes central to the brand’s
online communication strategy.
© 2017 Innity Group. All Rights Reserved.
Response-Driven Solution
As brands and businesses go increasingly online, we understand the need to ensure
a constant flow of customers in to every part of the funnel, especially at the lower
end.
 Response-driven advertising aims to target
the right users at the right time and place,
thereby prompting them to take action
 Data forms a key part of a response-driven
strategy. It helps to target the right set of
users and deliver them a creative that would
most interest them thereby maximizing the
returns
 Response-driven advertising also hinges on
the ability to scale prospects
© 2017 Innity Group. All Rights Reserved.
Qualitative Value
Our expertise in Content Technology,
Advertising Technology and Marketing
Technology can provide clients an integrated
digital platform at the intersection of Media,
Marketing and Technology.Good track record for
innovative solutions
and quality execution
High Quality Hi Impact Design
Work
Innity Data & Innity is the first ASEAN
company to be certified for In-View
tracking by IAB.
Constant Innovation from Innity
R&D on exclusive first hand
privilege
Functional & Creative Features (forms,
games, social sharing, widgets, apps,
etc.)
TECHNOLOGY
INNOVATION
CREATIVE
DATA
© 2017 Innity Group. All Rights Reserved.
Media Partners
And more…
© 2017 Innity Group. All Rights Reserved.
Clientele
And more…
© 2017 Innity Group. All Rights Reserved.
Thank You!
For further information,
email us at phang@innity.com

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Innity credentials 2017

  • 1. © 2017 Innity Group. All Rights Reserved. COMPANY CREDENTIALS
  • 2. © 2017 Innity Group. All Rights Reserved. Overview VIETNAM TAIWAN PHILIPPINES MALAYSIA SINGAPORE INDONESIA THAILAND HONG KONG CHINA Established in 1999 260+Dedicated Staff 1stListed Online Marketing Company in Malaysia
  • 3. © 2017 Innity Group. All Rights Reserved. Our Group Milestones  Accorded MSC Status.  Established Singapore office.  Established Vietnam office.  Listed on MESDAQ under Innity Corporation Bhd (Ace Market).  Established Thailand office.  Established Indonesia office.  1st company in Asia Pacific to become a member of Interactive Advertising Bureau (IAB).  1st in Asia to launch Cost per Engagement (CPE), launched Lightbox.  Launched WIFI advertising.  Launched retargeting technology.  Established Philippines office. 2005 2006 2007 2008 2009 2010  Established Hong Kong and Shanghai office.  Launched EnRoll - Innity's Video Network.  Established business alliance with D.A. Consortium (DAC)  Introduced Programmatic Solution.  Launched Engage+ Platform.  Launched Engage+ Mobile, Innity's mobile advertising suite.  Established Taiwan office.  1st company in Asia Pacific to be certified compliant with Interactive Advertising Bureau (IAB) Viewability tracking standards.  Launched Header Bidding Technology.  Introduced Content & Influencer Marketing Solutions 2011 2012 2013 2014 2015 2016
  • 4. © 2017 Innity Group. All Rights Reserved. Technology Highlights  1st in APAC to introduce Cost Per Engagement (CPE) 1st & only fully transparent ad serving system from Asia 1st Asian company to become compliant with the Viewable Impressions tracking standard certified: Our Platforms: Certified Rich Media & Ad Network Vendor Advertising Provider for Facebook Platform (Ad Serving) (Publishers‘ Ad Management) (Self-serve Dashboard)(Data Management)  1st in APAC to introduce retargeting  Innity has its proprietary Header Bidding Wrapper
  • 5. © 2017 Innity Group. All Rights Reserved. Inventory Highlights  Real Time Auction  Target by Content and Audience  Brand-safe inventory  18+ vertical contextual channels  Local sites with well engaged audience  Inventory consistently meets the IAB benchmark for viewability  Private Marketplaces and Open Exchange  High-impact ads and Standard banners 3000+NUMBER OF REGIONAL WEBSITES IN OUR NETWORK 120 million+NUMBER OF UNIQUE VISITORS EACH MONTH 2 billion+TOTAL NUMBER OF AD IMPRESSIONS MONTHLY High Quality Inventory Local sites that have highly engaged audience. High Visibility Our inventory consistently meets the IAB benchmark for visibility. Brand Safety Manually vetted site list and additional checks through 3rd party verification. We promise:
  • 6. © 2017 Innity Group. All Rights Reserved. Our Solutions To provide advertisers with the ways and means to reach consumers across multiple digital media touch-points BRAND-IMPACT SOLUTION Advertising on publisher sites CONTENT MARKETING SOLUTION Content and Influencers led Engagement RESPONSE-DRIVEN SOLUTION Audience Targeting across platforms Advertising Content Audience
  • 7. © 2017 Innity Group. All Rights Reserved. Brand-Impact Solution Why are high-impact ads necessary? What benefits do they deliver?  Standard banners are unable to deliver stand-out experience to users, because of the size limitation. Therefore large-canvas formats are needed to communicate the brand values.  Though high-impact formats break the user experience, they compensate by delivering entertaining and informative messages.  High impact ads aid brand recall and also deliver more direct metrics such as views, video plays, interactions, social shares, clicks to website etc. They could also be used for lead-generation.
  • 8. © 2017 Innity Group. All Rights Reserved. Content Marketing Solution Our approach to content marketing , and its benefits to brands and their audience.  Content marketing aims to deliver the message in a way that consumers can most relate to- it aims to inform rather than interrupt  Consumers care about products that add- value and improve their lives or make it easier. Content marketing allows brands to elaborate on these core needs  Content marketing is also largely about entertaining the users. At a time, when everybody is a publisher online, content marketing becomes central to the brand’s online communication strategy.
  • 9. © 2017 Innity Group. All Rights Reserved. Response-Driven Solution As brands and businesses go increasingly online, we understand the need to ensure a constant flow of customers in to every part of the funnel, especially at the lower end.  Response-driven advertising aims to target the right users at the right time and place, thereby prompting them to take action  Data forms a key part of a response-driven strategy. It helps to target the right set of users and deliver them a creative that would most interest them thereby maximizing the returns  Response-driven advertising also hinges on the ability to scale prospects
  • 10. © 2017 Innity Group. All Rights Reserved. Qualitative Value Our expertise in Content Technology, Advertising Technology and Marketing Technology can provide clients an integrated digital platform at the intersection of Media, Marketing and Technology.Good track record for innovative solutions and quality execution High Quality Hi Impact Design Work Innity Data & Innity is the first ASEAN company to be certified for In-View tracking by IAB. Constant Innovation from Innity R&D on exclusive first hand privilege Functional & Creative Features (forms, games, social sharing, widgets, apps, etc.) TECHNOLOGY INNOVATION CREATIVE DATA
  • 11. © 2017 Innity Group. All Rights Reserved. Media Partners And more…
  • 12. © 2017 Innity Group. All Rights Reserved. Clientele And more…
  • 13. © 2017 Innity Group. All Rights Reserved. Thank You! For further information, email us at phang@innity.com

Editor's Notes

  1. Engage+ (For Branding): Drive brand AWARENESS Build Brand LOYALTY Drive PURCHASE INTENT Drive and measure OFFLINE SALES Response+ (For Performance): Acquire NEW CUSTOMERS Drive ONLINE PURCHASE & SIGN UP RETARGET Site VISITORS UPSELL/CROSS SELL Existing Customers Optimize to a CPA TARGET RESPONSE-DRIVEN -> CONVERSION AWARENESS ->COGNIZANCE ->BRAND-IMPACT
  2. Definition: High Impact: any ad format beyond standard IAB units, including large-canvas custom units and IAB Rising Stars (from Undertone) Here, "awareness" seems to mean sending a message, getting attention, and getting people to talk about the issue. Awareness = sending a message, getting attention and starting a conversation. Enlarging the audience pool.