More Related Content Similar to Innity credentials 2017 (20) Innity credentials 20172. © 2017 Innity Group. All Rights Reserved.
Overview
VIETNAM
TAIWAN
PHILIPPINES
MALAYSIA
SINGAPORE
INDONESIA
THAILAND
HONG KONG
CHINA
Established in
1999
260+Dedicated Staff
1stListed Online Marketing
Company in Malaysia
3. © 2017 Innity Group. All Rights Reserved.
Our Group Milestones
Accorded MSC Status.
Established Singapore office.
Established Vietnam office.
Listed on MESDAQ under Innity
Corporation Bhd (Ace Market).
Established Thailand office.
Established Indonesia office.
1st company in Asia Pacific to become a
member of Interactive Advertising
Bureau (IAB).
1st in Asia to launch Cost per
Engagement (CPE), launched Lightbox.
Launched WIFI advertising.
Launched retargeting technology.
Established Philippines office.
2005
2006
2007
2008
2009
2010
Established Hong Kong and Shanghai
office.
Launched EnRoll - Innity's Video
Network.
Established business alliance with D.A.
Consortium (DAC)
Introduced Programmatic Solution.
Launched Engage+ Platform.
Launched Engage+ Mobile, Innity's
mobile advertising suite.
Established Taiwan office.
1st company in Asia Pacific to be
certified compliant with Interactive
Advertising
Bureau (IAB) Viewability tracking
standards.
Launched Header Bidding Technology.
Introduced Content & Influencer
Marketing Solutions
2011
2012
2013
2014
2015
2016
4. © 2017 Innity Group. All Rights Reserved.
Technology Highlights
1st in APAC to introduce
Cost Per Engagement (CPE)
1st & only fully
transparent ad serving
system from Asia
1st Asian company to
become compliant with
the Viewable Impressions
tracking standard
certified:
Our Platforms:
Certified Rich Media
& Ad Network Vendor
Advertising Provider
for Facebook Platform
(Ad Serving) (Publishers‘ Ad Management)
(Self-serve Dashboard)(Data Management)
1st in APAC to introduce
retargeting
Innity has its proprietary
Header Bidding Wrapper
5. © 2017 Innity Group. All Rights Reserved.
Inventory Highlights
Real Time Auction
Target by Content and Audience
Brand-safe inventory
18+ vertical contextual channels
Local sites with well engaged audience
Inventory consistently meets the IAB
benchmark for viewability
Private Marketplaces and Open Exchange
High-impact ads and Standard banners
3000+NUMBER OF REGIONAL WEBSITES IN OUR
NETWORK
120 million+NUMBER OF UNIQUE VISITORS EACH MONTH
2 billion+TOTAL NUMBER OF AD IMPRESSIONS MONTHLY
High Quality Inventory
Local sites that have highly
engaged audience.
High Visibility
Our inventory consistently
meets the IAB benchmark for
visibility.
Brand Safety
Manually vetted site list and
additional checks through 3rd
party verification.
We promise:
6. © 2017 Innity Group. All Rights Reserved.
Our Solutions
To provide advertisers with the ways and means to reach consumers across multiple
digital media touch-points
BRAND-IMPACT
SOLUTION
Advertising on publisher
sites
CONTENT MARKETING
SOLUTION
Content and Influencers led
Engagement
RESPONSE-DRIVEN
SOLUTION
Audience Targeting
across platforms
Advertising Content Audience
7. © 2017 Innity Group. All Rights Reserved.
Brand-Impact Solution
Why are high-impact ads necessary? What benefits do they deliver?
Standard banners are unable to deliver
stand-out experience to users, because of
the size limitation. Therefore large-canvas
formats are needed to communicate the
brand values.
Though high-impact formats break the user
experience, they compensate by delivering
entertaining and informative messages.
High impact ads aid brand recall and also
deliver more direct metrics such as views,
video plays, interactions, social shares,
clicks to website etc. They could also be
used for lead-generation.
8. © 2017 Innity Group. All Rights Reserved.
Content Marketing Solution
Our approach to content marketing , and its benefits to brands and their audience.
Content marketing aims to deliver the
message in a way that consumers can most
relate to- it aims to inform rather than
interrupt
Consumers care about products that add-
value and improve their lives or make it
easier. Content marketing allows brands to
elaborate on these core needs
Content marketing is also largely about
entertaining the users. At a time, when
everybody is a publisher online, content
marketing becomes central to the brand’s
online communication strategy.
9. © 2017 Innity Group. All Rights Reserved.
Response-Driven Solution
As brands and businesses go increasingly online, we understand the need to ensure
a constant flow of customers in to every part of the funnel, especially at the lower
end.
Response-driven advertising aims to target
the right users at the right time and place,
thereby prompting them to take action
Data forms a key part of a response-driven
strategy. It helps to target the right set of
users and deliver them a creative that would
most interest them thereby maximizing the
returns
Response-driven advertising also hinges on
the ability to scale prospects
10. © 2017 Innity Group. All Rights Reserved.
Qualitative Value
Our expertise in Content Technology,
Advertising Technology and Marketing
Technology can provide clients an integrated
digital platform at the intersection of Media,
Marketing and Technology.Good track record for
innovative solutions
and quality execution
High Quality Hi Impact Design
Work
Innity Data & Innity is the first ASEAN
company to be certified for In-View
tracking by IAB.
Constant Innovation from Innity
R&D on exclusive first hand
privilege
Functional & Creative Features (forms,
games, social sharing, widgets, apps,
etc.)
TECHNOLOGY
INNOVATION
CREATIVE
DATA
11. © 2017 Innity Group. All Rights Reserved.
Media Partners
And more…
12. © 2017 Innity Group. All Rights Reserved.
Clientele
And more…
13. © 2017 Innity Group. All Rights Reserved.
Thank You!
For further information,
email us at phang@innity.com
Editor's Notes Engage+ (For Branding):
Drive brand AWARENESS
Build Brand LOYALTY
Drive PURCHASE INTENT
Drive and measure OFFLINE SALES
Response+ (For Performance):
Acquire NEW CUSTOMERS
Drive ONLINE PURCHASE & SIGN UP
RETARGET Site VISITORS
UPSELL/CROSS SELL Existing Customers
Optimize to a CPA TARGET
RESPONSE-DRIVEN -> CONVERSION
AWARENESS ->COGNIZANCE ->BRAND-IMPACT
Definition:
High Impact: any ad format beyond standard IAB units, including large-canvas custom units and IAB Rising Stars (from Undertone)
Here, "awareness" seems to mean sending a message, getting attention, and getting people to talk about the issue.
Awareness = sending a message, getting attention and starting a conversation.
Enlarging the audience pool.