Over the past 3 years, Yeah1 has transformed into a multi-platform media channel providing 360 degree coverage of teen's lifestyles through its magazine, online, and TV platforms. In 2010, Yeah1 has planned various activities to strengthen its position as an icon of the next generation, including a Yeah1 festival, unplugged music contest, fashion shows, and concerts to engage teens nationwide. The goals are to set standards for Yeah1's generation by guiding teens in a fun and edutaining manner.

1. Profile

2. Strength
Over the past 3 years, Yeah1 has transformed
into a Multi-platform media
channel providing 360 degree coverage of
Teen’s lifestyles. The first locally
produced
channel with one of the most popular
online community of members and
. A
for Teen and the events

3. Most interactive online community
Hottest Teen TV programming –
Yeah1 Countdown, Hot Music, K-Pop
Zone, 2!Idol…
Loyal Fans – Fan Clubs nationwide
Dynamic Leaders
Young and Creative Team

4. Gateway to Teen communication
Persuasive from the inside-out
Leading Channels to reach the Teen community
Multi-Channels communication campaign at minimum cost
Yeah1 Communicates their language
CAPABILITIES

5. Audience Portrait
55 years +
9%
45-54 years K4-14 years
11% 15%
35-44
years
10%
25-34 years 15-24 years
15% 40%
Teens and twenties:15-24 60% Female and 40% Male
Active Social Easy Going Intelligent Creative Confident

6. Yeah1’s Channels
Magazine
Online
TV

7. YEAH1 TV 360 DEGREE COVERAGE OF TEEN LIFE STYLE
• STYLE&STAR
• THOI GIOI PHALE ENTERTAINMENT
• 8 STORM
• 2!IDOL
• LEO’S SHOW
• IMOVIE
MUSIC LIFE
• IMUSIC • 360 YEAH
• YEAH1 MUSIC • MC CHANEL
• YEAH1 COUNT DOWN • 51JOB
• KPOP ZONE • TEEN SPORT
• HOT MUSIC • TEEN DIARY

8. TNS Ratings Yeah1 TV
4.0
3.5
3.0
2.5
2.0
Rtg%
1.5
Shr%
1.0
0.5
0.0
[TNS REPORT (2)] (13 - 25 years|HCM-METER| 4th Quarter Monday - Sunday)

9. Yeah1’s Nationwide Coverage
Yeah1 officially broadcast nationwide on VTC
digital network- and on cable system
SCTV-
• In addition to receiving signal on digital recievers, VTC
Network also appears on :
• Satellite VinaSat , HTVC and Tây Đô Cable System
VTC NETWORK TOTAL AUDIENCE
OVER 30,000,000 VIEWERS
HCMC, Mekong
Delta, South Region
5,000,000
Central Region
3,000,000
Central North Region
1,000,000
North Mountain Hà Nội và Đồng bằng
Region, 800,000 Bắc Bộ, 18,600,000
Hai Phong, Hai
Duong, Quang Ninh
1,600,000
Source VTV.com.vn

10. Yeah1’s Featured Program
Let’s Chat with Leo
The Leo Show is an international style talk show
that focuses on young & dynamic 16-35 year old where they
share their lifestyle viewpoints, activities, and
social issues through conversations with celebrities
they admired.

11. Yeah1’s Featured Program
One of Yeah1’s hottest programming. 2!
Idol is a game/talk show format created
for stars and their fans to interact with each other through humorous
games and challenges. A truth or dare from fans to the their
Idols.

12. Yeah1 Teen is a visually appealing publication that is a trendy must have for teen.
Publishes monthly on the 20th
Circulation of 20.000/month
Distributes at125 schools, 300 Yeah1 points and news stands nationwide

13. Yeah1.com is an online hot spot for teens with a
news portal and an interactive forum of
400,000 members with the largest Teen Model
Club in Vietnam (600 Teen Models).
An interactive community that allows us to gain
valuable feedback and insight which helps us
better understand our audience.

15. Prepared by
2010 OVERVIEW

16. Icon of the
Next Generation

17. Yeah1’s Mission
Yeah1's Pride - Youth's Pride
Self Identification
Self Affirmation
Self Orientation
I'm a Yeah1 Generation!

18. 2010 Goals
• Set the standard for Yeah1’s Pride
– Responsible
– Talented
– Stylish – Sophisticated
– Oriented
• Re-enforce the credit of parent & social

19. 2010 Direction
through the fun
Edutainment
we guide the way

20. Activities Plan
No. Key Activities Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11
1 Yeah1 - Teen Sharing
2 Yeah1 Festival HCMC Da Nang Ha Noi
3 Yeah1 Unplugged
4 Yeah1 Award
5 Yeah1 Hiphop Supper Nova
6 Yeah1 Generation Connection
7 Yeah1 Fashion Show
8 Yeah1 Sing it
9 Yeah1 Hallowen
10 Yeah1 XY concert

21. Prepared by
DETAIL ACTIVITIES

22. Yeah1 Style Card
• Build Yeah1 Membership
• With many benefit from the high class
brands for youth
• Yeah1 Style Card is sponsored by Viet
A bank – be biggest gold bank of VN
-> is also for payment
• Loyalty program for consumer with
benefit from cooperate brand.

23. Yeah1 Birthday - Yeah1 Award
• Timing : Mar 2010 - Jan 2011
• Concept :
– Teen vote for their famous brand
– Build super Teen brands association
– Build Yeah1 membership card with many
benefit from Teen choice brands
• Format :
– Online voting
– TV show to introduce Teen most wanted
brand
– Trade Fair

24. Yeah1 Birthday – Teen Sharing
• Timing : Jan – Feb 2010
• Concept :
– Sharing happiness with unlucky kid in orphan houses
– Yeah1 Birthday party with
– Teen and parent together
• Format :
– Teen world donation
– Teen brand donation
– Offline party – Live broadcast

25. Yeah1 Youth Festival
• Timing : March + June +
Nov 2010
• Concept :
– Yeah1 Teen Fair - Orientation
– Introduce Yeah1 programs
– Nationwide in HCMC – Da
Nang – Ha Noi
• Format :
– Fair
– Mobile event

26. Yeah1 Unplugged
• Timing : March - Oct 2010
• Concept :
– Reborn the unplugged movement
of the 80s-90s
– Contest
– A playground for high school and
university
• Format :
– TV show
– Mobile events

27. Yeah1 Hip-hop Super Nova
• Timing : Apr - June 2010
• Concept :
– Hip-hop contest
– One of the annual famous
tournament of Yeah1
• Format :
– Tournament

28. Yeah1 Generation Connection
• Timing : May – June 2010
• Concept :
– Connect the generation gap
– Help parent to understand their children
– Be their friend and guide their way
• Format :
– Talk show on TV with cele-parent,
experts, Teens
– Role play - Teens try to be parent in one
day
– Job orientation seminar

29. Yeah1TV Birthday - Fashion show
• Timing : June - Dec 2010
• Concept :
– Updating Fashion trends
– Teen casting to be chosen to
Yeah1 series fashion show
– Coordinate with Teen most
wanted fashion brands
• Format :
– TV show

30. Yeah1 "Sing it"
• Timing : Aug - Sep 2010
• Concept :
– English singing contest
– Cooperate with “Trung Uong Doan”
• Format :
– Contest

31. Yeah1 Web Birthday - Halloween
• Timing : Oct - 2010
• Concept :
– The famous annual event of Yeah1
– Celebrate the Yeah1.com birthday
– Kutie – Pretty Devils
• Format :
– Offline party

32. XY Concert
• Timing : Dec - 2010
• Concept :
– All Stars in one night
– Be Star for one day
– Gathering all most wanted stars of Teen
• Format :
– Voting for Teen super stars
– Pass challenge to be limited attendant
for the exclusive awarding night
– All Stars Party

33. Icon of the
Next Generation