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Twitter
NPLD Site Managers Webinar
@VaStateParks on Twitter



• 11 December 2008
     -- http://twbirthday.com/vastateparks/
Twitter Basics

It’s Not All About You – Make sure you’re not just using
Twitter as another distribution channel.
Comment - Reach out to people. Comment on their
updates. Comment on their blog posts.
Share & Retweet – If you share and retweet posts from
others, they’re more likely to reach out or share your content.
Ask Questions – People like to give their opinion. Ask
questions and have conversations around the responses (can
be great content for blog posts and also a nice source of
market research).
Use hashtags – You’ve probably seen those keywords that
start with a #. Monitoring hashtags for finding people to follow
and converse with can be handy too.
Follow People in Your Target Audience – Follow people
who follow other organizations similar to your.
Shared on Twitter
– via stats from
July 10-11, 2012
www.diffbot.com

http://mashable.co
m/2012/08/16/twitte
r-day-in-the-life-
infographic/
What we share
•   Our Programs and events
•   Our Articles
•   Our Pictures
•   Interesting articles and tweets from others
Post more than once
• According to Betaworks CEO John
  Borthwick, the half-life of a tweet is four
  minutes. What that means is that half of
  the total clicks of a link within a tweet
  come in the first four minutes of when it is
  posted on Twitter.

             3-4 times a Day
Tweet to be retweeted
• 140 character limit means you need to
  allow 20 characters for someone else to
  retweet you the “old school way.”

Follower Management
Tools

• Dashboard Social Media Management
     HootSuite http://hootsuite.com
• Follower Management
     Refollow http://refollow.com
• Bulk Scheduler
     Grmln http://gremln.com
• RSS Feed
     dlvr.it http://dlvr.it/

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NPLD Twitter

  • 2. @VaStateParks on Twitter • 11 December 2008 -- http://twbirthday.com/vastateparks/
  • 3. Twitter Basics It’s Not All About You – Make sure you’re not just using Twitter as another distribution channel. Comment - Reach out to people. Comment on their updates. Comment on their blog posts. Share & Retweet – If you share and retweet posts from others, they’re more likely to reach out or share your content. Ask Questions – People like to give their opinion. Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). Use hashtags – You’ve probably seen those keywords that start with a #. Monitoring hashtags for finding people to follow and converse with can be handy too. Follow People in Your Target Audience – Follow people who follow other organizations similar to your.
  • 4. Shared on Twitter – via stats from July 10-11, 2012 www.diffbot.com http://mashable.co m/2012/08/16/twitte r-day-in-the-life- infographic/
  • 5. What we share • Our Programs and events • Our Articles • Our Pictures • Interesting articles and tweets from others
  • 6. Post more than once • According to Betaworks CEO John Borthwick, the half-life of a tweet is four minutes. What that means is that half of the total clicks of a link within a tweet come in the first four minutes of when it is posted on Twitter. 3-4 times a Day
  • 7. Tweet to be retweeted • 140 character limit means you need to allow 20 characters for someone else to retweet you the “old school way.” Follower Management
  • 8. Tools • Dashboard Social Media Management HootSuite http://hootsuite.com • Follower Management Refollow http://refollow.com • Bulk Scheduler Grmln http://gremln.com • RSS Feed dlvr.it http://dlvr.it/