IoT and the Payments Industry
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Report xu hướng hành vi tiêu dùng online 2013
- 1. 2 On Track Online Consumer trends in internet usage in Vietnam Joe Wheller cimigo.com
- 2. 3 1. Where have your customers gone? They’ve gone online. 2. How are they getting there? Increasingly via mobile. 3. What are they doing there? Networked, active, loud... & looking for you. 4. Where are you? And what are you doing about it?! 4 Simple Observations...
- 3. 4 Part Where have your customers gone?
- 4. Over 30 million internet users in Vietnam... 5 That’s more than the total populations of Australia, New Zealand, & Singapore combined. That’s surely an audience worth talking to, right?!
- 5. In urban areas, more are online than not at 58%. 6 Base: All Urban RespondentsSource: Cimigo NetCitizens Study 2012
- 6. From wet-market shopper to credit-card holder, the majority of your customers are likely to be online... 7 Base: Urban users of stated categorySource: Cimigo NetCitizens Study 2012
- 7. Key Decision Makers & Influencers for household brand-purchases are predominantly online... 8 Base: Urban Key Decision Maker/Influencer for household purchase of stated categorySource: Cimigo NetCitizens Study 2012
- 8. Where have your customers gone? They’ve gone online. 9 So what? There is a significant online audience for your category. You probably need to take advantage of that.
- 9. 10 Part How are they getting there?
- 10. PCs and Laptops remain the key portal... 11 Base: Urban online consumers 81%accessed via the good old PC. Source: Cimigo NetCitizens Study 2012 48%via laptop
- 11. But, there is a mobile revolution going on... 12 48% have accessed the internet via mobile phone Base: Urban online consumersSource: Cimigo NetCitizens Study 2012 of whom 31% via non-smart phone 25% via smart phone
- 12. Will the small screen take over? 13 29% in Metro Cities 23% in Tier 2 Cities Base: Urban online consumersSource: Cimigo NetCitizens Study 2012 28% in Metro Cities 33% in Tier 2 Cities
- 13. 14 At home At work Wherever WiFi Wherever 3G/GPRS The home & workplace remain key environments, but mobility has gained... 84% 31% 30% 30% Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
- 14. How are they getting there? Increasingly via mobile. 15 So what? You can be with your customer, wherever they are.
- 15. 16 Part What are they doing there?
- 16. Your customers are online every day of the week giving you ample chance to reach them. 17 Mon Tues Weds Thurs Fri Sat Sun 67%every day Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
- 17. And they are not quiet. Giving you ample chance to open a dialogue. 18 48% chatting weekly 45%socially networked Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
- 18. They are increasingly searching for key information on the move... 19 Of those who access via mobile... 25% have looked up a product in-store 19% have price-checked a product in-store Base: Urban online consumers
- 19. Consumers are probably looking for you now... 20 75%say the internet helps them find out about new products Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
- 20. What are they doing there? They are active, networked, loud... & they are probably looking for you. 21 So what? Help them find you and not your competitor. Engage, communicate, & meet that need.
- 21. 22 Part Where are you? What are you doing about it?
- 22. Questions worth asking for 2013... 23 1. Is your communication & brand engagement strategy taking online sufficiently into account? 2. Are your online assets currently building brand and product understanding effectively? 3. Are your online assets suited to the mobile revolution and are they easy to use via tablet or phone? 4. Have you considered a POS online strategy to help consumers make their choice, e.g. with QR codes? 5. Do you sufficiently understand how consumers are using the internet to engage with your brand?
- 23. Thank You. 24
- 24. 25 Appendix (Not presented) About Cimigo
- 25. 26 Cimigo VietnamIndonesia India China Hong Kong Philippines Singapore 3 billion customers We now have the privilege of representing Starting 9 years ago in HCMC we’ve expanded to...
- 26. 27 From seven main cities in Vietnam…
- 27. 28 consumer-rooted growth Online Panels 45 Consultants 130 Full-time staff 12 Qualitative Specialists 5 Call Centres Face-to-face …put the consumer into the boardroom to deliver 650 Fieldworkers Cimigo’s extensive set of resources and expertise...
- 28. Cimigo delivers a full range of services to ensure your business remains connected to your consumers Motivational research Market scoping and segmentation Concept testing New product development Brand positioning 1. Consulting Services Market tracking Product optimisation Brand equity Touch point management Customer loyalty 2. Research Services Ethnography Accompanied shopping In-depth interviewing Focus groups Vox pops Telephone interviewing Street intercepts Mystery shopping On line surveys Social media tracking
- 29. 30 Net-gains for Brand Value And for stronger consumer engagement & intelligence. www.facebook.com/CimigoVietnam @cimigovietnam www.linkedin.com/company/cimigo www.chaocimigo.vn
- 30. 31 We look forward to talking with you. cimigo.com The Voice of the Customer
