2. What’s the BIG Idea?
Aim:
Sophisticated property search made disruptively simple. Purely
visual. Purely mobile. No language barriers. A perfect play for
emerging property markets.
The Problem:
Property markets in emerging markets are booming; Often in the
absence of basic property portals.
The Opportunity
As these ‘greenfield’ markets emerge they represent a once-in-a-
lifetime opportunity to deploy ‘platform play’ strategy for market
domination.
The solution:
Innovate to deliver sophisticated property search wrapped in a
simple user experience. Tailored specifically to target markets.
Who:
4PM is a company with 10+ years expertise in developing, selling
and supporting online property platform solutions in the Irish
market.
3. A simple user interface.
Property search stripped to its essence…is about
Location, Location, Location.
Result: A map and search bar. Sophisticated
technology wrapped in a simple user interface.
4. ..powered by Sophisticated Technology…
Market Driven Selection of Cutting Edge
Technology
The particular requirements and constraints of the opportunity in
emerging markets, such as
patchy internet access,
the primacy of the mobile phone for internet access
and the particular appropriateness of a map based
application for the local market
Drove the decision to implement technologies that are only
entering the early adopted phase of tech adoption lifecycle,
such as
as Single Page Application or SPA using MVVM via
Knockout.js
Lucene-powered search combined with geo-tagging and
community -and user-generated tags
5. The opportunity at large.
Imagine if you got in on the ground floor with the
UK property portal market?
Rightmove controls approx 50% of the market in the UK.
Rightmove delivered double-digit growth year-on-year for 10 years
through busts and booms in the property market
Rightmove generates approx. $30 million in profits each year.
Rightmove has a current market cap of $2 billion.
Imagine where emerging markets will be in 5-10
years time.
“This is a symbolically important year for the global economy.
In 2013, the emerging markets’ combined GDP will surpass that of
the developed ones, according to estimates from the World
Bank, and this is just the start of a trend that will see them
dominate future world trade.” Ernst & Young (2013)
