A presentation from Niall McKeown from www.ionology.com describing what digital transformation is, how the implementation of technology is often not transformational and the difference between those 'doing digital' and 'digital innovators' and why the innovators are winning.
2. Strategy creates competitive advantage
People and a culture of innovation sustains it
Technology & Communications is the means by
which it is delivered
4. “Strategy comes from identifying one or two critical
issues in the situation – the pivotal points that can
multiply the effectiveness of effort – then focusing
and concentrating action and resources on them”
WHAT IS STRATEGY?
5. WHAT IS STRATEGY?WHAT IS STRATEGY?
Strategy Kernel
Diagnosis
Coherent
Action
Guiding
Policy
Incoherent
Action
6. Crying baby
Kitchen fire
Some calls
Interruptions
Distractions
Most calls
Trivia
Busy Work
Browsing
Planning
Strategy
Exercise
Change
Urgent Not Urgent
ImportantNotImportant
NOT URGENT BUT IMPORTANT
7. WHAT IS DIGITAL TRANSFORMATION?
The word “digital” is a synonym for the pace of change that’s occurring
in today’s world, driven by the rapid adoption of technology.
How an organisation is built to change, innovate and reinvent
rather than simply enhance and support the traditional methods.
Digital
Transformation
12. 4
5 6 7
3
$
1
?
2
7 PRINCIPLES
Know
yourself
ResourcesMarketplaceCustomers
Market
position
Engine
of growth Tactics
THERE IS A FRAMEWORK FOR PLANNING
ACTIONABLE DIGITAL TRANSFORMATION
STRATEGIES
16. 5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION
STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION
= DIGITAL TRANSFORMATION
22. 5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION
STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION
= DIGITAL TRANSFORMATION
25. 5 CHANGE BLOCKS OF DIGITAL TRANSFORMATION
STRATEGY
& CULTURE
STAFF &
CUSTOMER
ENGAGEMENT
PROCESS &
INNOVATION
TECHNOLOGY
DATA &
ANALYTICS+ + + +
=
DIGITAL
TRANSFORMATION
= DIGITAL TRANSFORMATION
26. Milemarkers Projects Tasks
7
Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
7PBDS STRATEGY BOARD STRATEGY
& CULTURE +
29. STRATEGY
& CULTURE +
“We are the _______ in ______ for
_____ because we do _______
better than anyone else”
30. STRATEGY
& CULTURE +
“We are the pioneers in Early
Participation Therapy for children
with special needs because we
produce affordable clinically excellent
products better than anybody else”
31. STRATEGY
& CULTURE +
“We are the pioneers in Early
Participation Therapy for children
with special needs because we
make stuff that involves the family
in helping the child engage in life
better than anyone else”
32. Milemarkers Projects Tasks
7
Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
7PBDS STRATEGY BOARD STRATEGY
& CULTURE +
33. Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
STRATEGY
& CULTURE +
Exclusive
Niche
or limited Audience Mass MarketMainstream
Warm
(Comforted)
Mild
(Informed)
Cold
(Rational)
Customer
Volume
How Customer Perceives
Your Business
6
5 7
3
1
2 4
8
PrimeAuthority
AttentionAdvocacy
All Media
Bought MediaOwned Media
Earned Media
Hot
(Passionate)
SEO, PPC,
Display
34. Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
STRATEGY
& CULTURE +
Exclusive
Niche
or limited Audience Mass MarketMainstream
Warm
(Comforted)
Mild
(Informed)
Cold
(Rational)
Customer
Volume
How Customer Perceives
Your Business
6
5 7
3
1
2 4
8
PrimeAuthority
AttentionAdvocacy
All Media
Bought MediaOwned Media
Earned Media
Hot
(Passionate)
Innovation
35. STRATEGY
& CULTURE +
Advocacy
Innovation
Persona Planning & Website
Design
Resolve Channel Conflict
Peer Review Engagement
& planning
Therapist Induc?on
Blogger Outreach
Large scale vision/
execu?on content plan
Demand Tests
Propensity to purchase
Produc?on Size Demand
Technology Choices
Video case studies
Staff Training & Culture
36. STRATEGY
& CULTURE +
Large scale vision/
execu?on content plan Video case studies
Innovation
Interna?onal Speaking
Engagement Blogger pre-release
Phase 2 Content
Own Social Leadership
Peer Review Content
Report from PhD
Collabora?ve Innova?on
Win Interna?onal Award
10 Point Check List
Pivot
& Innovate Again
37. Customer
Volume
How Customer Perceives
Your Business
Lens Lock [ _________]5 6
STRATEGY
& CULTURE +
Exclusive
Niche
or limited Audience Mass MarketMainstream
Warm
(Comforted)
Mild
(Informed)
Cold
(Rational)
Customer
Volume
How Customer Perceives
Your Business
6
5 7
3
1
2 4
8
PrimeAuthority
AttentionAdvocacy
All Media
Bought MediaOwned Media
Earned Media
Hot
(Passionate)
Milemarkers Projects Tasks
Resolve channel conflict
Training for staff
58. Digital
Innovator
Characteristics
Digital Innovators Doing Digital
Set destinations Set targets
Create action based strategy
and guiding policy
Manage people against
targets
Diagnose as they goTruly diagnose a clearly
articulated challenge
Bolt it on to ‘business as
usual’
Create capacity and capability
for transformation
Subjective decision making
Outcomes based data driven
decision making
Articulate outcomes in terms
of technology
Constantly articulate the
‘human changed state’