2.  NFC Tagging
 Slide Sharing
 Empowered Websites
Squarespace
LightCMS
 Human Touch
AR – Augmented Reality
Gesture Based Technology
 Social Profiling
Whit.Li

3.  3M Nano Tech
Improving Projections
 Glass Painting
Engaging Fun
 Gesture Based Tech
 Augmented Reality

4.  B2B Social Media
 Social Currency

5.  Future of Manufacturing?

6.  Digitally Empowered Staff
 Socially Shared Expertise
 What‘s-In Store – Active
Inventory

7.  Passing Fad?
 Information Gold Mine
 Online Product Data
 Self Guided Tour
 Digital Memory

8.  The King is Dead - Cash
 Isis – Austin Effort
 Card Case

9.  Mobile First
 Future of Applications

10.  Telling Stories
 Life-Stream Data - GeoTargeting

11. SXSW PANEL Paul Gelb VP, Mobile Practice Lead - Razorfish
#SXSW #bumpNFC
 NFC Tagging
Near Field Communications
Leverage smartphone integration to take the shopping experience into the 21st
Century.
Ex: Each product line has a QR code on its shelf price tag, and inside each tag is a
hidden NFC data loop. Shoppers browsing the shelves can scan the code with a
smartphone or wave their phone over the NFC tag and the phone will display extra
information about the product automatically. If they chose the item, they can buy it
conventionally in-store, or choose to buy it online for a saving of 10% to 40%, and
even arrange delivery directly inside the phone app.
FOR MORE INFO:

12.  Slide Sharing
SlideShare.net
SlideShare is the world's largest community for sharing presentations. SlideShare
also supports documents, PDFs, videos and webinars. SlideShare also works on
Mobile devices.
• Upload presentations publicly or privately
• Download presentations on any topic and reuse or remix
• Embed on blogs, websites, company intranets
• Share on Twitter, Facebook, LinkedIn
• Zipcast: free, no download, 1 click web meetings
• Leadshare: generate business leads with your presentations, documents, pdfs, videos
• Slidecast: sync mp3 audio with slides to create a webinar
• Embed YouTube videos inside SlideShare presentations
• Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc
FOR MORE INFO:

13.  Empowered Websites
Squarespace.com
LightCMS.com
Easy user based website creation and updating. High Focus on design. Full
integration of social media, blogs, and online shopping!
FOR MORE INFO:

14. SXSW KEYNOTE Amber Case Co-Founder Geoloqi.com
#SXSW #AmberCase
 Human Touch
Scanned Shoppers
Reducing the guesswork involved in shopping, retailers are integrating customer
recognition technologies into their store environments. Providing highly tailored
recommendations to consumers and treating each shopper as a distinct individual.
• Digital Signage recognizes shoppers to provide intelligent advertising.
• Ads tailored based on recognized demographics.
―Retailers embracing the customer‘s want to access
information in real-time will have a big opportunity to
increase sales by providing a superior shopping
experience.‖
Donald King, VP, Retail Experience, Kraft Foods
FOR MORE INFO:

15.  Social Profiling
Whit.li divines consumer psycho-social profile by scanning and analyzing social
media activity using native language processing and complex context-sensitive
pattern-matching algorithms
Whit.li API compares life-stage, demographics, rare interests, relative
conscientiousness, agreeability and other personality traits on both sides of a C2C
transaction to ensure the most positive customer experience.
• User personality, life-stage and interests can be used to assess user compatibility
• Users get a much better idea of how they would relate to the consumer on the other side of a transaction.
• Provide recommendations for your users based on the behaviors of others like them.
FOR MORE INFO:

16. VIDEO
 3M Nano Tech
Epson has partnered with 3M to develop a new marketing platform for retailers.
Simply put, "Epson's rear-projection technology with 3M's 0.3-mm thin Vikuiti film
to project talking avatars onto to shop windows.‖
FOR MORE INFO:

17. VIDEO
 Glass Painting
With the help of Kinect‘s infrared technology and their technical genius, Nordstrom
created a seamlessly interactive display that anyone can ―paint‖ on with using just
the motion of their hands in front of the glass.
FOR MORE INFO:

18. VIDEO
 Gesture Based Browsing
Use of motion tracking to convert static retail fronts and in-store displays into interactive points
of browsing that mimic the experience consumers can expect when shopping for merchandise
in aisles and on sales racks. By leveraging this technology, retailers are giving consumers a
personalized shopping experience without requiring them to interact with products directly, and
often without having to enter a store.
• Wave-of-the-Hand Window Shopping
• Interactive Ballerina Storefront
FOR MORE INFO:

19. SXSW KEYNOTE Amber Case Co-Founder Geoloqi.com
#SXSW #AmberCase
VIDEO
 Augmented Reality
Change how you buy--and how you find the places you shop with an emerging
array of programs that will remake everything from roaming the mall to impulse
buying.
FOR MORE INFO:

20. SXSW PANEL Jeffrey L Cohen, Radian6
Kipp Bodnar Inbound Mktg Mgr HubSpot
#SXSW #b2bsm
 B2B
Leverage Social Media to drive leads and revenue.
73% of CEO‘s do not believe marketing drives revenue.
Leads are KPI
Leads are the Proxy for Sales
Your Goal should Not be to buy leads. Your goal should be to buy customers.
3 Must Haves to generate leads in Social Media
• Get people connected to you
• Get people to share you
• CALL TO ACTION
B2B is people to people, building connections and making relationships. People buy
from people they like, know & trust.
Prospects do not care about your products. They want solutions to their problems.
They want to know how things will work for them.
Follow. Friend. Connect. With people on Social Media
FOR MORE INFO:

21.  Social Currency
Retailers are re-evaluating the value of a shopper based not only on the history and
potential of that individual‘s spend—but also on that individuals ability to spread marketing
messaging through their respective social graphs. In an effort to leverage this new metric
for rating customers, stores are providing preferential services to these individuals in
exchange for their ability to influence their peers.
• Special Treatment Based On A Guest‘s Social Influence
• Buy In Exchange For Social Media Sharing
• Reward Peer Influence With Targeted Coupons
• Reward Points As Social Currency
• Connected Shopping Experience Tailors Rewards To Shoppers‘ Interest
• Convert Social Media ‗Likes‘ Into Rewards
FOR MORE INFO:

22. SXSW PANEL Michael Weinberg Public Knowlege
#SXSW #3DDC
VIDEO
 Future of Manufacturing
The making of parts and products using a computer-driven, additive process, one
layer at a time. 3D printing builds plastic and metal parts directly from CAD
drawings that have been cross sectioned into thousands of layers. It provides a
faster and less costly alternative to machining (cutting, turning, grinding and drilling
solid materials), but are there legal ramifications?
FOR MORE INFO:

23.  Digitally Empowered Staff/ Socially Shared Expertise
With the aid of mobile devices, sales staff are providing customers with a more
personal shopping experience and changing the face of the retail interaction.
Empowered sales personnel can provide customers with seamless services such
as check out, inventory search, product recommendations and more, anywhere in
the store.
• Nordstrom - Connect To Stocked Inventory Online
• Home Depot - Associates Share Expertise Through the Use of Social Media
• Apple Stores - Connected Employees respond to Customers in real-time
• BMW - iPads Speed Transactions To Raise Customer Satisfaction
FOR MORE INFO:

24. VIDEO
 What‘s In-Store – Active Inventory
In an effort to ensure that every store visit meets a shopper‘s expectations,
retailers and software developers are creating consumer-facing tools that make a
store‘s entire physical inventory available to customers in real-time. By making this
information accessible, retailers are enabling their customers to approach every
shopping trip with confidence, knowing that the right product, size, or style is in
stock.
• Milo - App Connects Local Buyers To Products Nearby
• Local Inventory Synced With Local Mobile Inquiries - Retailigence has developed an open API.
• RFID Equipped Ice-cream Scoopers Update Flavor Availability for Real-Time Inventory.
FOR MORE INFO:

25.  Passing Fad?
Originally created for vehicle part inventory, Quick Response code is an Open
Source platform. With the advancement of mobile technology QR codes have
found their way into everyday promotion, information sourcing, and data tracking.
• They Are Everywhere
• Have a CTA or Destination – A reason to exist
• Largely Ignored
FOR MORE INFO:

26. SXSW PANEL David Wachs President Cellit
#SXSW
 Information Gold Mine – The Good
QR‘s can begin a specific action on a users phone to:
Go To Website URL Telephone Number
Play You Tube Video SMS Message
Locate Google Maps Location Email Address
Twitter User Info Email Message
Go To/ Like a Facebook Page Contact Details (VCARD)
Connect LinkedIn Profile Event (VCALENDAR)
iTunes Link (In-Store) Wifi Login (Android Only)
Plain Text Message/ Info PayPal Buy Now Link
All data can be tracked
FOR MORE INFO:

27. SXSW PANEL
#SXSW
 Information Gold Mine – The Bad
QR‘s can begin a specific action on a users phone to:
Make receiving simple content difficult Lack measurement compared to text messaging Lack
follow-up Require mobile devices to stop being mobile Can‘t go viral
Remove brand association Only work on smart phones with cameras
Take up a lot of space Have no standard format Can‘t be used
in television or radio Are still not recognized by the general public
FOR MORE INFO:

28.  User Guides
 Online Product Data
 Self Guided Tour
 Digital Memory
FOR MORE INFO:

29. SXSW PANEL Sam Shrauger VP Global Prod & Experience PayPal
#SXSW #PPWallet
 The King is Dead - Cash
"95 percent of the transactions in America, or more, have nothing to
do with physical pieces of paper or coins,‖ -- economist Robert Reich
PayPal went from processing $140 million in 2009, to $750 million in
2010, to $4 billion in 2011. "We expect that we'll see $7 billion this
year," – Sam Schrauger VP PayPal
FOR MORE INFO:
CBS Sunday Morning

30.  Isis - Austin
Credit Cards, Cash Cards, Loyalty Cards, Bank Accounts, and Personalized Offers all on your Phone.
FOR MORE INFO:

31.  Square CardCase
Credit Cards, Cash Cards, Loyalty Cards, Bank Accounts, and Personalized Offers all on your Phone.
FOR MORE INFO:

32. SXSW PANEL Jeffrey Zeldman Founder, Chairman, Happy Cog
Founder, Publisher, A List Apart Co-Founder, Publisher, A Book Apart
Co-Founder, An EVent Apart Co-Host, The Big Web Show Happy Cog
#SXSW #GoForth
 Mobile First
―Mobile first‖ is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to
start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices
both common and uncommon — this ends up being quite a daunting list.
FOR MORE INFO:

33. SXSW PANEL
James Parton Head Mktg BlueVia
Jennifer Pabian Strategy Mgr, Content & Svcs Samsung
Keith Casey Developer Evangelist Twilio
#SXSW
 Future of Applications
Apple may have gotten something wrong. Apps will disappear.
• Increased Internet Connection Speeds
• Mobile Technology Advances
• HTML 5 & CSS3
FOR MORE INFO:

34. VIDEO
 Telling Stories
Path is the personal social journaling app where users can share every detail of
their life, including: location, photos, thoughts, music, who you are with, and even
when you wake up/sleep each day, and the app is currently sitting alone with its
unique approach to social relationships.
FOR MORE INFO:

35. SXSW TALK Dennis Crowley CEO/Co-founder Foursquare
#SXSW #EasyWorld
 Life-Stream Data – Geo Targeting
GPS-enabled apps that let people learn more about others nearby and notify about
common friends, interests, etc. were all the rave this year (and the ―official‖ battery
suckers), including: Highlight, Banjo, Sonar, Forecast
FOR MORE INFO: