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20 LinkedIn Tips in 20 Minutes - IABC St. Louis 2012 Social Media Seminar

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Nick Gilham
Nick Gilham

In this presentation, Nick Gilham, the founder of A Branded You gave the attendees of the IABC St. Louis 2012 Social Media Seminar tips on utilizing LinkedIn effectively.

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Nick Gilham Personal Branding & Social Media Consultant 10 Years of experience in Information Technology MBA from Washington University
• What have you accomplished? • What job roles make you happy? • What do you want to do next in your career?
• List out your skills • Organize them into general themes • Write your LinkedIn profile with these skills & themes in mind
• Who is your ideal profile viewer? – Are you looking for a new employer, customers or networking connections? – Write with him or her in mind
• Online resume / profile • Corporate espionage tool • Job board • Questions / Answers site • Forums to discuss professional topics
• Who will you connect with? – Coworkers? – Personal friends? – Networking contacts you met once? – Fellow college alumni? – Someone you’ve never met?
• Every time you update your profile, it shows up in your connections’ feeds • This is an opportunity to stay top of mind
• Using LinkedIn regularly allows you comment on others activity • Stay up-to-date • Keep in front of your network
20 LinkedIn Tips in 20 Minutes - IABC St. Louis 2012 Social Media Seminar

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20 LinkedIn Tips in 20 Minutes - IABC St. Louis 2012 Social Media Seminar

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  • 2. Nick Gilham Personal Branding & Social Media Consultant 10 Years of experience in Information Technology MBA from Washington University
  • 3. • What have you accomplished? • What job roles make you happy? • What do you want to do next in your career?
  • 4. • List out your skills • Organize them into general themes • Write your LinkedIn profile with these skills & themes in mind
  • 5. • Who is your ideal profile viewer? – Are you looking for a new employer, customers or networking connections? – Write with him or her in mind
  • 6. • Online resume / profile • Corporate espionage tool • Job board • Questions / Answers site • Forums to discuss professional topics
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  • 20. • Who will you connect with? – Coworkers? – Personal friends? – Networking contacts you met once? – Fellow college alumni? – Someone you’ve never met?
  • 21. • Every time you update your profile, it shows up in your connections’ feeds • This is an opportunity to stay top of mind
  • 22. • Using LinkedIn regularly allows you comment on others activity • Stay up-to-date • Keep in front of your network