Future of digital aimia 2009
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Future of digital aimia 2009
- 1. Nick Hodge Professional Geek, Microsoft @nickhodge, nhodge@microsoft.com THE FUTURE OF DIGITAL
- 6. I HAVE A CONFESSION
- 11. BUT IT’S SOCIAL: IT’S NOW!
- 18. DIGITAL
- 21. MGMT SEZ: DO WANT “ROIS, POCS, CASE STUDIES”
- 23. WITH PEOPLE & EMOTIONS, DIGITAL IS… the future of PR the future of Customer Service the future of Marketing the future of Sales
- 24. Nick Hodge Professional Geek Microsoft Australia nhodge@microsoft.com @nickhodge
Editor's Notes
- .. Or what I learnt about Digital and social media in 2009 Similar to Dale: no numbers. We’ve spent the last 50 minutes talking technology. Getting & holding people’s limited attention This is going to be a little random and unstructured: hang on!
- Take offence to anything I state here …. The biggest theme: do we have our heads up our technological arses?
- I am from Microsoft We do software technology. Lots of it. Microsoft is not evil 6000+ bloggers Lots of twitterers, including up my management chain to 4 levels; Australian and others Engagement via Linkedin, Facebook etc. strong use. Ben Harrison from Microsoft in the Audience Example: Engineering Windows 7 Blog. Senior Execs & engineers on decisions. AU impact of blogs into the product. Even @bing using ^ to communicate
- My boss’s boss is such a kind and supportive fellow
- have a confession I was once a highflying sales man….
- I have a confession I have said some negative things on social media, ironically in social media For instance: 120% of australians will be using social media Social media experts, blah blah blah Do we have our collective heads up our arses? We are eastern Sydney … this is not Australia.
- To a Social media practitioner And with that sales background, with some marketing mixed in… … see the online/social/digital world…
- I work online As it happens, my target “audience” is largely online Converse through a variety of media: twitter, ustream, blogs -- Blogs, video, twitter etc throughout 2009 to a point where “digital and social” is the central premise Guess what: 1 in 3 AU on Facebook.
- This is where I get controversial
- Problem 1: Technology! Geeks! It’s bright! It’s shiny! Let’s make an app! Oh, people aren’t viewing it. Oh shite.
- Social media is Easy Faddish It is the now
- The Easy way Out Secondly, attempt at socialise a brand Simple reason: you go where the concentration is Going Viral is not Social … it is merely wishing for impressions CEO Blogs: PR trained, talk in management speak (synergies, end-of-the-day, detailed programmatic specifity) Faceless twitter personas Crowd sourcing via a lame competition video, hoping it goes viral
- Social is cheap, too!
- Are we selling a furphy? We, as an industry have missed an opportunity: and this is the future 2010. I implore you to do more! Otherwise this is a furphy Big ideas The technology is out there
- People talk to people People buy from people they like People tell and retell stories It’s a community Online, communication is easier.
- Noone (in their right mind) talks to billboards How do you “friend” a Brand?
- Taking it too far Yes, there is more to this image No, this is not me
- Connect the stars within organisations; the latent talent. Through digital to get leverage To the customers/audience/constituents community As people. Real people Evidences: Tip Hereth, Amnesia Razorfish Windows 8 22-10-2009 launch 3000 viewers Your perception of an organisation is altered if you know somewhere who works there. Family pack
- Challenge for 2010 To use the latent talent within you / your customer’s organisation and make them social-famous. Change the perception of the brand.
- Future of Digital Use the cool toys to connect But connect real people to real people People. Emotional connections. Emotions get attention
- At your service Penance Talk to your customers