This document provides a guide to creating local content in the form of lists. It outlines 26 examples of towns and cities and list ideas that can be adapted locally. The guide discusses how lists engage readers by providing a hook and a reward. It also explains how lists are findable, social, collaborative content that allows community members to contribute and connect ideas. The overall message is that creating lists is a way to build useful and engaging local content.
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The A-Z of Local Content. A Toolkit to guide you to create socially compelling local content
1. A
26 towns +
cities showcase
ideas you can
adapt locally
THE A-Z of Local Content Ideas
Z
slot in the words to match
your location & community
content needs (A La Madlibs)
I - 50,0
PART II
ideas
ontent
ocal c
00 l
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2. AZ Local Content Ideas
THE A-Z of
26 towns + cities showcase
ideas you can adapt locally
ST ideas
local LI
- 50,000
PART III
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3. your list title +
Topic need to
intrigue + get
people to care
We expect to know the
content on the lists we
love. The Reward is
finding something new!
LISTS = HOOK + REWARD
Hook
Reward
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4. numbered lists posts
get more shares +
reads than other
forms of content
Lists offer a contract
to the reader. lists give
you an expectation of
time to skim
Numbered Lists Posts = Traffic
READ
SKIM
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5. Lists can be good, bad
or AWESOME. random
rewards get us hooked
like VEGAS
Lists prove were smart
(know that!) - Lists
make us smarter
(Didn’t, but do now!)
List keep us
entertained +
provides cool
stuff to share
LIsT = CONSUMABLE CONTENT
REWARD
SMART
SOCIAL
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6. We love to Collect. We
value Peace of Mind to
not lose what we find/
learn.
We love to organize our
lives by lists. We love to
regroup, sift +
categorize
We love to bring
order to all things
in our life. No two
things are equal
LISTLY: LISTS TO LIVE BY
collect
Manage
RANK
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7. People use the INTERNET
to answer question
and to solve problems
they have right now
The purpose of local
content is to be found
locally. Your content can
solve an immediate need
LISTS = SELF-SERVICE CONTENT
QUESTIONs
ANSWERS
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8. Sexy titles get your content
seen & shared. learn from
Buzzfeed, but get your
community to help
Take the buzz feed concept
local via your blog using
Listly lists. Involve your
audience as contributors
LISTLY LISTS HELP BUILD BUZZ
BUZZ
LOCAL
9. A
Adelaide
We take 26 towns +
cities to showcase ideas
you can adapt.
Get local + Creative.
THE A-Z of Local Content Ideas
ZaGREB
simply slot in the
words to
customize lists
for your location.
!
11. snobs
organic
buffs
22
!
17 killer gluten-free resources for food experts
!
!
55
low-fat
beer writers
18
prize
wine
budget
in
Birmingham
Boston
!
Brighton
Tags
FOOD WINE BEER DINING LOCAL
Image by olegshpyrko on Flickr via CC
12. 7
!
kids
9 WAYS <local Issue> IS GOING TO IMPACT YOUR
!
pets
22
33
friends
15
priest
Carcasonne
in
!
Chicago
Calais
Tags
THIS <season>
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LOCAL SEASONAL FAMILY ISSUES
13. 7
9 ways to protect
!
15
27
loneliness
depression
!
obesity
cancer
newcomers
!
yourself
elderly
children
from
!
IN
Dusseldorf
Detroit
!
Dallas
Derby
Tags
MEDICAL HEALTH HOSPITAL DOCTOR
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14. Image by rjshade on Flickr via CC
4
!
7 <blank> secrets every <audience> should know
9
11
Enderby
Ealing
about
Edinburgh
Essen
!
<busy period>
in
!
<season>
boom times
a recession
Tags
LOCAL SEASONAL ISSUES TOURISM
16. 5
Invest in
19
!
21 surprising reasons to
move to
!
leave
22
avoid
72
recommend
99
Tags
Georgia
Granada
Geneva
!
Givorno
Gascony
Image by kosalabandara on Flickr via CC
PROPERTY LIFESTYLE COMMUNITY LOCAL
18. 13
17
!
18
22
29
things your <trusted person> won't
spread
Dating
about
tell you
share
!
Religion
buying cars
<big issue>
Tags
SOCIAL CULTURE LOCAL
in
Ipswich
Irving
!
Istambul
Indianna
Image by abnat on Flickr via CC
21. 4
!
5 WAYS <local TREND> will change how
12
18
Lancastrians
Londoners
!
Lisbonites
bedroom
ACT in the
office
!
in <year>
coffee shop
Tags
BUSINESS VENUES TREND LOCAL
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22. activities
5
places to stay
12
photo opps
!
16 Surprising
!
reasons to visit
19
to
22
experience
recommend
!
share
avoid
Tags
IN
Mexico City
Madras
Montreal
Madrid
!
Manchester
Image by Francisco Diez on Flickr via CC
TOURISM STAYCATIONS HOLIDAY LOCAL
23. sell a house
8
!
10
17
101
beat the blues
ways to
Nelson
Nova Scotia
!
Nashville
Nottingham
Tags
!
expose a <bad person> in
throw a surprise party
in
<economy>
season
fall
Image by ckramer on Flickr via CC
PEOPLE SECRETS PUBLICITY LOCAL
24. 9
!
13 shoRtcuts for
27
127
in
getting a job
!
finding home for junk
booking holiday
researching family trees
Oregon
Ottawa
Oslo
!
Orkney
Tags
ORGANIZE RESEARCH LOCAL
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25. recent sales
7
!
open houses
10 Must see
!
new listings
13
15
price reductions
month
!
this weekend
next week
Tags
IN
Paraguay
Paris
Prince Edward Island
!
Prague
Image by Francisco Diez on Flickr via CC
REAL ESTATE HOMES PRESTIGE SALE
28. 5
!
9 critical MISTAKES TO AVOID WHEN
12
firSTTIME BUYER
!
RETIREE
NEW PARENT
Tags
buying
renting
investing in
condo
apartment
!
IN
house
holiday home
a
Sydney
!
Stockholm
Salzburg
Seoul
Image by aigle_dore on Flickr via CC
REAL ESTATE HOMES RENTALS OWNER
30. 6
!
do you make these 7
9
22
when
visting
living in
!
exploring
education
tourism
serious
!
sports
dating
dining
mistakes
Udaipur
Upton
Utrecht
!
Union City
Tags
MISTAKES LIFE-STYLE LOCAL
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32. 33
!
51 mistakes you don’t know you are making when
72
199
YOUR
zip code
dentist
!
<life partner>
pet
in
changing
choosing
Warsaw
Watsonville
Washington
!
Windsor
Tags
CHOICE MISTAKES HEALTH LOCAL
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33. 7
!
27
29
65
new ideas
reasons
!
beliefs
reality shows
TO ACT LIKE
that CAUSE <niche group>
newcomers
Madmen
!
self promoting maniacs
<lead actor>
IN
Xai Xai
Xiamen
Xalapa
!
Xavantina
Tags
BELIEFS NICHE BEHAVIOUR LOCAL
Image by eneas on Flickr via CC
34. 8
!
9
10
11
tips to findING THE
NEWEST
NEAREST
!
BEST
Yale
Yemen
York
!
Yosemite Park
hole in the walls
lane way bars
food trucks
!
outdoor seating
rooftop patios
Tags
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TIPS LOCATION FOOD VENUES DINING
37. lists are Highly
FINDABLE CONTENT.
FIRST PEOPLE
DISCOVER LISTS
THEN THEY
DISCOVER THE
COMMUNITY THAT
MADE THE LIST
NEXT THEY
CONTRIBUTE,
CONNECTING BOTH
PEOPLE + IDEAS
LISTS = COMMUNITY FORMING
FIND
JOIN
CONTRIBUTE
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38. LISTS ARE SOCIAL,
collaborative
evolving
content
LISTLY IS A TOOL IN
THE SENSE THAT IT
YOU CAN USE IT TO
MAKE MANY THINGS
LISTS ARE HIGHLY
USEFUL BOTH TO THE
CREATOR AND ALSO
TO THE CONSUMER
What’s your Listly?
CONTENT
TOOL
UTILITY
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