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Publié le

Earned media is the
evolution of PR.
Earned media used to
require people writing
about you.
Now people can simply
embed your media.
Media can be earned
media, e.g. slides,
videos, lists, graphics
etc (not as obvious
as it sounds).
EARNED
MEDIA
NO3

Publié dans : Marketing, Médias sociaux
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
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  • @Todd Lyden You blog (Owned Media) can and should contain and be designed to contain elements of Embedded Media. We do this in many cases for Slides & Videos) , but many don't really get why. That's what this deck is seeking to explain. Why"? Because if you just use your blog (without embedded media) you are working alone and missing out on the value, traffic and traction of media sites like SS, YT, Listly, Soundcloud, Instagram etc
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  • @Todd Lyden Owned Media is your blog (which is a part of Paid, Owned & Earned Media - Per the Acronym "POEM"). I've proposed a different model "SCOPE" (Shared Media, "Social" Media, Collaboration, Owned, Paid and Earned). I did this becaause in my view Social Media is two things. Social Networks & Media Platforms (Slides, Videos, Podcasts, Lists, Images). This is the "Media" I'm taking about.
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  • Nick, what was is the difference in your mind between "your media" and a blog(posts)
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  • Great to see this made "Top Slides of the Day"
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