44. it’s about
creating something
that enhances life
that is memorable, that delights, inspires
and surprises. something that makes a
person want to own it, riff on it, and
share it with others...
46. five big advertising 3.0 opportunities
1 social: creating time, not buying time
47. five big advertising 3.0 opportunities
1 social: creating time, not buying time
2 video: live streaming video; online microcast
48. five big advertising 3.0 opportunities
1 social: creating time, not buying time
2 video: live streaming video; online microcast
3 data visualization: turning the conversation around
49. five big advertising 3.0 opportunities
1 social: creating time, not buying time
2 video: live streaming video; online microcast
3 data visualization: turning the conversation around
4 augmented humanity: creating an annotated world
50. five big advertising 3.0 opportunities
1 social: creating time, not buying time
2 video: live streaming video; online microcast
3 data visualization: turning the conversation around
4 augmented humanity: creating an annotated world
5 transmedia: the brand experience translated to multiple mediums
86. the most
popular man
on youtube
ryan higa
views: 135,177,211
total upload views: 779,400,409
subscribers: 3,613,588
87. youtube stars: the station
YouTube’s most popular partners collaborating on sketches, movie parodies, and web series.
shaytards charlestrippy
The daily online Hundreds of
reality show featuring thousands of fans
YouTube’s larger- follow the daily
than-life family guy, adventures of Charles KassemGtwo
Shay Carl. Shay is Trippy – a college
KassemG is known
set to eat his way grad and social media
for outrageous “man
through Jazz Fest. star who’s built a
on the street”
huge following of
interviews on Venice
viewers
Beach in addition to AndreasChoice
starring The Station’s Make-up and fashion
biggest sketch gurus are huge on
comedy hits. YouTube and Andrea is
The Station’s own
Lisa Nova NicePeter fashion reporter.
YouTube’s original The Station’s
female comedy musical
Timothy
star, famous for mastermind and DeLaGhetto2
Tim is a rapper/fashion
her pop-culture creator of
parodies and countless song Channel Views: 14.6M+ fanatic, who’s laying
down lyrics one minute,
celebrity parodies and
impersonations, improvised Total Video Views: 119M+ appearing in a comedy
vlog the next, and then
and a found of comedy tunes.
reviewing new sneakers
The Station.
88.
89.
90. helping to increase sales of the
Sienna by 18.5 percent through
November, double the industry
average for minivans
imitation = engagement
8.8 million views since may
changed perceptions
sienna swagger wagon = cool
94. “you don’t have to spend the money and you
still get the thrill – it’s like shopping porn”
– Kit Yarrow, PHD, Consumer Psychologist and author of Gen Buy
hauling with elle and blair
elle and blair’s videos have been viewed more than 230 million times
102. from on-premise
sponsorship to
global audience
live streaming video
Bonnaroo on-site attendance: 75k total live streams: 4.3M
average live streams: over 3.6M (day of)
average video on demand views within 72
hours of initial live event: over 2.4M
*Source: Google internal data- US only, total streams across 3 day festival broadcast)
**Source: A/C entertainment
106. Germany Korea Brazil
harry potter
and the deathly hallows
global live streaming of the red carpet premiere
18 countries, 8 languages on Youtube, MySpace and Facebook
637,884 live streams