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Time to 
rethink 
lists? 
7 ways html lists are 
dating your blog 
Sir Tim berners-lee 
25 years on from inventing HTML
Lists have been a Big 
part of web pages since 
Tim Berners-Lee 
Invented html in 1989 
Since then our approach to 
conten...
Today, lists 
look tired 
Hand crafted 
HTML Lists lag the 
expectations & 
norms of the 
social-web. 
! 
It’s not an html...
Digging into lists 
Earlier 
We explored the 
psychology of 
lists. 
Listly 
Today 
We explore 7 
reasons why hand-crafted...
7 REASONS HTML Lists 
Are dating your blog 
Do your 
lists act 
like lists? 
Act like 
a List 
Relevance/ 
Aging 
List con...
Do your lists act 
like lists? Act like 
a List 
1 HTML Lists don’t have any list-like 
Problem SOLUTION 
features. 
HTML ...
List content needs 
updating over time 
to stay valuable 
Relevance/ 
Aging 
2 It’s normal to need to add new 
content to ...
Can your list 
content be re-used 
slides & videos? Reusable 
as easily as 
3 Today, lists live inside 
posts on your blog...
Are you being agile? 
Leave gaps to entice 
people to help 
Let go of 
Perfect 
4 We often try too hard to be 
perfect, co...
Are your lists 
optimized for three 
screens & search ? 
Responsive 
& Search 
5 Text lists in blog posts are not 
respons...
Are you failing to 
aggregate opinion or 
relegating ideas to 
the comment section? 
Socially 
Inclusive 
6 People expect ...
Are your lists 
hogging too 
much space? 
Precious 
Pixels 
7 Long lists become hard for users 
to navigate & for bloggers...
7 REASONS HTML Lists 
Are dating your blog 
Do your 
lists act 
like lists? 
Act like 
a List 
Relevance/ 
Aging 
List con...
7 REASONS HTML Lists 
Are dating your blog 
Do your 
lists act 
like lists? 
Act like 
a List 
Relevance/ 
Aging 
List con...
ImAgE 
CrEdItS 
Act like 
a List 
Relevance/ 
Aging 
1 
flirst 
Reusable 
Let go of 
Perfect 
gazeronly/ 
Mobile / 
Respon...
Don’t miss Listly on Wordpress 
Listly : for bloggers, brands, publishers & 
journalists who want their readers to contrib...
Try 
these 
Links 
1.Getting started guide 
2.Local Lists 
3.Listly About page 
4.Why Lists 
5.This Deck as a list 
WHat n...
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Lists Lists Lists Lists Lists Lists Lists 7 Ways Your Lists Are Looking & Acting Old

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This deck is featured here

http://blog.list.ly/2014/08/20/7-ways-html-lists-are-dating-your-blog-they-are-25-years-old/

and here on Linkedin

http://www.linkedin.com/pulse/article/20140820231140-2043474-lists-a-content-platform-for-social-engagement-not-an-html-tag

Why Are Lists Broken?

We explore 7 problems facing the modern day hand-crafted HTML list. The biggest problem is it's not changed since 1989 when Tim Berners-Lee invented HTML. List authoring and list life-cycle management have been overlooked.

Why do we use Lists? Why Lists?

We use lists a lots, especially in blog posts. We call these "list posts" or Listicles (a term popularized by Buzzfeed).

A lot has happened since 1989 when Tim Berners-Lee conceived the idea of HTML and introduced us to the idea of list tags >> "LI" "UL" and "OL" tags.

Since 1989 our approach to content has become more social & aggregated.

Curation has become a critical driver of social content and lists are a great ways to curate.

Bookmarking has move from the desktop to internet services (it too has become social). Lists of bookmarks.

Content reuse & embedding has taken off (via content repositories).

Lots of web content has moved to central repositories. Slideshare, YouTube and Soundcloud are three great examples of Content Repositories.

The recombine-ability of objects, content, people and places have become the norm - an expectation of the modern web visitor along with commenting and voting.

How do you use Lists today? Do you think of Lists as a platform? Or are Lists just part of a blog post for your today. We think lists deserve more.

Publié dans : Marketing
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  • Thanks Kelly:)
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  • Great work! This will certainly help.
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  • Thanks Marie Ennis & Denise
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  • Nice job articulating the benefits of Listly! As you know, Nick, I love it!
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Lists Lists Lists Lists Lists Lists Lists 7 Ways Your Lists Are Looking & Acting Old

  1. Time to rethink lists? 7 ways html lists are dating your blog Sir Tim berners-lee 25 years on from inventing HTML
  2. Lists have been a Big part of web pages since Tim Berners-Lee Invented html in 1989 Since then our approach to content has become more social & aggregated. ! Curation has become a critical driver of social content. ! Sharing, content & context have changed the way we consume. ! Content reuse & embedding has become the norm (Slideshare & Youtube being 2 such platforms). Listly
  3. Today, lists look tired Hand crafted HTML Lists lag the expectations & norms of the social-web. ! It’s not an html problem, but a platform problem. Listly
  4. Digging into lists Earlier We explored the psychology of lists. Listly Today We explore 7 reasons why hand-crafted HTML lists are a dated approach to managing lists.
  5. 7 REASONS HTML Lists Are dating your blog Do your lists act like lists? Act like a List Relevance/ Aging List content needs updating over time to stay valuable Can your list content be re-used as easily as slides & videos? Are your lists optimized for three screens & search ? Are your lists hogging too much space? Are you being agile? Leave gaps to entice people to help Are you failing to aggregate opinion or relegating ideas to the comment section? 1 Reusable Let go of Perfect Responsive & Search Socially Inclusive Precious Pixels 2 3 4 6 5 7
  6. Do your lists act like lists? Act like a List 1 HTML Lists don’t have any list-like Problem SOLUTION features. HTML tags like <li> & <p> define a post’s layout, but don’t add social interaction or intelligence. Humans will manually tag lists inconsistently. Loading images is both time consuming & error prone. Listly acts like a list. Lists can be sorted, paginated, searched & filtered, just like a list! Items on the list can be shared with their own unique URL (adding context). Listly Lists have many powerful feature & uses. Images are a breeze. Listly
  7. List content needs updating over time to stay valuable Relevance/ Aging 2 It’s normal to need to add new content to keep a list post current/useful. This does not happen as the focus is on new content. Your hard earned search rankings decay as people bounce as your lists are no longer current We call this list rot Problem SOLUTION Don't make it your problem, but rather reader responsibility. If a list provides value, people will contribute to extend & maintain the list. People love to be help. Involve people emotionally to build community, so your content become more valuable over time. Listly
  8. Can your list content be re-used slides & videos? Reusable as easily as 3 Today, lists live inside posts on your blog as dumb HTML/text. If your lists are hard to re-use Problem SOLUTION ( any they are), people may copy without crediting. Make it easy & people will reuse (like slides). Listly is designed to to deliver lists (as objects) to many sites & services across the web. Think Slideshare for a lists. Lists can be embedded on many blogs across the web. Listly
  9. Are you being agile? Leave gaps to entice people to help Let go of Perfect 4 We often try too hard to be perfect, complete & exhaustive. Leaving gaps & flaws entices people to participate. It’s actually less work and builds participation. You can seed more content & develop the list that create engagement. Problem SOLUTION A list that’s partially complete, but shows promise, is intriguing. Humans love to fill in gaps, complete series & finish sentences. Listly lets you create content in a fun, social & collaborative way. Listly
  10. Are your lists optimized for three screens & search ? Responsive & Search 5 Text lists in blog posts are not responsive (by design). There’s no smarts to respond uniquely to mobiles, desktop & tablets. Content & layout are bound together, which is very limiting (& not Google proofed). Problem SOLUTION Listly lists adapt intelligently to the width they are given. ( ie responsive objects). Each list can have multiple layout. Layout is a view time decision. Listly can respond as search engines needs, keeping all your lists compliant/optimized. Listly
  11. Are you failing to aggregate opinion or relegating ideas to the comment section? Socially Inclusive 6 People expect to be able to interact with web content. With lists that means voting & adding suggestions. Static HTML lists on blogs don’t support this capability. Problem SOLUTION Listly lets people contribute. Additions can be moderated, so you get help but remain in control. Additions are linked to the contributor’s social profiles. List become living communities of people who care about given topics. Listly
  12. Are your lists hogging too much space? Precious Pixels 7 Long lists become hard for users to navigate & for bloggers to manage. They also require skill to edit. Failure to tag the list correctly can impact your search engine rankings. Reordering risks breaking a post. Problem SOLUTION Listly is designed to use space responsibly. Layouts, pagination & filtering make your lists much more useful to the reader. Editing is simple & possible from anywhere by anyone without touching the post. Listly
  13. 7 REASONS HTML Lists Are dating your blog Do your lists act like lists? Act like a List Relevance/ Aging List content needs updating over time to stay valuable Can your list content be re-used as easily as slides & videos? Are your lists optimized for three screens & search ? Are your lists hogging too much space? Are you being agile? Leave gaps to entice people to help Are you failing to aggregate opinion or relegating ideas to the comment section? 1 Reusable Let go of Perfect Responsive & Search Socially Inclusive Precious Pixels 2 3 4 6 5 7
  14. 7 REASONS HTML Lists Are dating your blog Do your lists act like lists? Act like a List Relevance/ Aging List content needs updating over time to stay valuable Can your list content be re-used as easily as slides & videos? Are your lists optimized for three screens & search ? Are your lists hogging too much space? Are you being agile? Leave gaps to entice people to help Are you failing to aggregate opinion or relegating ideas to the comment section? 1 Reusable Let go of Perfect Responsive & Search Socially Inclusive Precious Pixels 2 3 4 6 5 7
  15. ImAgE CrEdItS Act like a List Relevance/ Aging 1 flirst Reusable Let go of Perfect gazeronly/ Mobile / Responsive Socially Inclusive gagilas Precious Pixels 2 3 4 6 5 7 tanaka justin_vidamo Werwin15 duald/ kamshots
  16. Don’t miss Listly on Wordpress Listly : for bloggers, brands, publishers & journalists who want their readers to contribute Listly embeds work on just about all Blog/CMS platforms
  17. Try these Links 1.Getting started guide 2.Local Lists 3.Listly About page 4.Why Lists 5.This Deck as a list WHat next? Want to help? Share, download & like the deck

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