A curated list
Originally via
http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts
There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM
IMPACT OF FISCAL POLICY AND MONETARY POLICY ON THE ECONOMIC GROWTH OF NIGERIA...
Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 70+ infographics
1. PAID
OWNED
EARNED
Media
AKA-POEM
Curated List of 70+
POEM Infographics /
Models with links
2. FORRESTER SAYS SOCIAL DOESN’T DRIVE
ONLINE SALES, AND WHY THAT’S FINE
http://davefleet.com/2012/09/forrester-email-search-drive-online-sales-social/
3. EARNED & SOCIAL MEDIA STRATEGY
– WHAT’S THE DIFFERENCE?
http://www.previewnetworks.com/blog/earned-social-media-strategy-difference/
4. SAMPLE MARKETING PLAN WITH PAID,
OWNED, EARNED AND SHARED MEDIA
http://www.pearanalytics.com/blog/2014/sample-marketing-plan-with-paid-
owned-earned-and-shared-media/
5. POEM MODELS ALSO AVAILABLE AS AN
EMBEDDABLE, RESPONSIVE,
COLLABORATIVE LIST ON LISTLY
• Via http://list.ly/list/Rt3-70-
plus-paid-owned-earned-and-
shared-media-models-
graphics-posts
• http://list.ly/preview/Rt3
• Am I missing a model or a
significant post on POEM?
• Please add to the list.
6. OWNED VS. EARNED MEDIA:
MEASURING THE ROI
http://spinsucks.com/communication/owned-vs-earned-media-measuring-
the-roi/
7. MCKINSEY: NEW MARKETING
VOCAB - HIJACKED & SOLD MEDIA
http://www.mckinsey.com/insights/marketing_sales/
beyond_paid_media_marketings_new_vocabulary
8. A DEFINITION OF PAID,
EARNED AND OWNED MEDIA
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-
strategy/new-media-options/
9. THE INTEGRATION OF PAID, EARNED
AND OWNED MEDIA; AND THE
IMPORTANCE OF ALL THREE
https://thornleyfallis.ca/the-integration-of-paid-owned-and-earned-media-
and-the-importance-of-all-three/
10. DEFINING EARNED, OWNED
AND PAID MEDIA
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-
owned-and-paid-media.html
11. WRITE A POEM TO YOUR
AUDIENCE
http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience.
aspx
12. PAID, OWNED, EARNED
MEDIA
http://webrunnermedia.com/paid-owned-and-earned-media/
13. PAID OWNED EARNED MEDIA: 6 PLUS 6
REASONS TO DISMISS OR LEVERAGE
OWNED BLOGS #POE
http://clubventemarcom.blogspot.ca/2012/06/paid-owned-earned-media-
6-plus-6.html
14. 5 CRITICAL STEPS FOR INTEGRATING
PAID, OWNED, AND EARNED MEDIA
http://www.onlinemarketinginstitute.org/blog/2013/11/integrating-paid-owned-
earned-media/
15. GETTING TO GRIPS WITH
POEM
http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/
16. INNOVATE 1ST INTERVIEW PART 3
– SOCIAL MEDIA MYTHS & TRUTHS
https://randallbeard.wordpress.com/tag/earned-media/
17. YOUR CONTENT STRATEGY: DEFINING
PAID, OWNED & EARNED MEDIA
http://www.business2community.com/content-marketing/your-content-strategy-
defining-paid-owned-and-earned-media-0533660
18. DEFINING PAID, EARNED &
OWNED MEDIA
http://www.empowermm.com/blog1/emerging-media/defining-paid-earned-
and-owned-media/
19. EARNED VS. PAID MEDIA: AN
INTRO TO VIRAL MARKETING
http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/
20. “HALF THE MONEY I SPEND ON ADVERTISING IS
WASTED AND THE TROUBLE IS I DON’T KNOW
WHICH HALF.” BUILDING YOUR ATTRIBUTION MODEL
http://digitalarabia.wordpress.com/2012/07/31/building-your-attribution-model/
comment-page-1/
21. PAID OWNED AND EARNED MEDIA –
THE BENEFITS OF OWNING THEM ALL
http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93-the-benefits-
of-owning-them-all/
22. MARKETING AND PR: THE
LINES HAVE BLURRED
http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/
23. EARNED MEDIA: WHEN 2+2=7
http://blog.prnewswire.com/2011/03/30/earned-media-when-2-2-7/
24. PAID, OWNED, EARNED MEDIA MODEL
WILL DISAPPEAR…IT WILL JUST BE
CALLED MARKETING
http://elyrosenstock.com/blog/2011/05/13/earned-media-will-disappear-it-
will-just-be-called-marketing/
25. PAID OWNED EARNED MEDIA
DEVELOPMENT
http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media-
development.html
26. WHAT IS EARNED , OWNED & PAID
MEDIA? THE DIFFERENCE EXPLAINED.
https://www.titan-seo.com/newsarticles/trifecta.html
28. DO YOU (REALLY) KNOW
YOUR CUSTOMERS?
http://plasma.dk/?p=437
29. 5 ASPECTS OF SOCIAL MEDIA THAT
WILL HELP YOU PRIORITIZE WHAT YOU
DO
http://jaypalter.ca/2013/08/5-aspects-of-social-media-that-will-help-you-prioritize-
what-you-do/
30. ROLE OF OWNED, PAID AND
EARNED MEDIA IN A BUSINESS
http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-earned-
media-business
31. ‘RENTED’ MEDIA AS PART OF
THE PAID, EARNED, OWNED MIX
http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid-earned-
owned-mix.html
39. EARNED, OWNED AND PAID MEDIA:
DIFFERENCES AND OVERLAPS
http://www.artform.nl/artformatie/earned-owned-en-paid-media-verschillen-
en-overlappingen/
40. MR./MS. CMO — TEAR DOWN THESE
WALLS!
http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/
41. HOW BRANDS MUST COMBINE
PAID, OWNED, AND EARNED MEDIA
http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and-
earned-media/
42. HOW OWNED, EARNED, AND
PAID MEDIA WORK TOGETHER
http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media-
work-together/
43. SOCIAL MEDIA IN 2013 - PAID,
OWNED, SHARED & EARNED MEDIA
http://www.klaus-janowitz.de/wordpress/social-media-2013
44. SOCIAL MEDIA BRANDSPHERE
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-
brian-solis-and-jess3/
45. PAID, OWNED, EARNED MEDIA:
ARE YOU IN THE RIGHT PLACE?
http://conversations.marketing-partners.com/2011/01/paid-owned-earned-
media-channels-are-you-in-the-right-place/
46. CAN CONSUMERS HELP BRANDS WIN
CONTROL & REACH WITH LIVING
MEDIA?
http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control-
reach-with-living-media/
47. THE NEW RULES FOR MODERN
COMMUNICATIONS: OWNED MEDIA TO
AGILE ENGAGEMENT
http://www.slideshare.net/au1153/the-new-rules-for-modern-communications-
owned-media-to-agile-engagement-at-prsa-2012?
ref=http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-
control-reach-with-living-media/
48. BLURRING THE LINES BETWEEN PAID,
OWNED, AND EARNED MEDIA – 2013 IS
ALL ABOUT INTEGRATION
http://3gengagement.com/3ge/blurring-the-lines-between-paid-owned-and-
earned-media-2013-is-all-about-integration/
49. CONVERGED MEDIA = PAID MEDIA
+ OWNED MEDIA + EARNED MEDIA
http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media-owned-
media-earned-media/
50. THE ESSENTIAL THREE-PRONGED
APPROACH TO CONTENT PROMOTION
http://marketingland.com/your-necessary-three-pronged-approach-to-content-
promotion-55504
51. NATIVE ADVERTISING:
ADVERTISING ALIVE & WELL
http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well-
pt1/
52. EARNED, OWNED OR PAID MEDIA
CHANNELS. ALSO KNOWN AS: PR,
SOCIAL MEDIA OR ADVERTISING.
http://seedfactorymarketing.com/earned-owned-or-paid-media-channels-
also-known-as-pr-social-media-or-advertising/
53. LINES BLUR BETWEEN PAID,
OWNED, AND EARNED MEDIA
http://www.vostit.com/blog/marketing/paid-owned-earned-media/
54. CREATING A MULTI-CHANNEL
CONTENT MARKETING STRATEGY
http://www.blueglass.co.uk/blog/creating-multi-channel-content-marketing-
strategy/
55. MEDIA CONVERGENCE IN CHOBANI’S
#TASTEREAL CAMPAIGN IS DAMN SEXY
http://tylerhakes.com/blog/marketing/case-study-the-convergence-of-paid-
earned-and-owned-media-for-chobanis-tastereal-campaign-is-damn-
sexy/
56. EARNED, OWNED, & PAID MEDIA
– WHAT’S THE DIFFERENCE?
http://www.new-wavemedia.com/blog/earned-owned-paid-media
57. LEVERAGING CONVERGED MEDIA
IN LOCAL DIGITAL MARKETING
http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local-
digital-marketing/
58. PAID, OWNED & EARNED MEDIA:
YOUR NEW VOCABULARY
http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary
59. CRASH COURSE IN CONTENT
MARKETING: 12 LESSONS FROM A
BRAND PUBLISHER
http://www.slideshare.net/InteliQ/how-iq-works
60. HOW TO MOVE FROM “PAID” TO
“OWNED AND EARNED” MEDIA?
http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-owned-
and-earned-media/
61. WHAT’S OWNED MEDIA ON
FACEBOOK & HOW TO USE IT
http://www.linkedmediagroup.com/owned-media-on-facebook/
63. WHY LONELY BRANDS BUY
THEIR FANS & FOLLOWERS?
http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-followers/
64. SOCIAL MEDIA FOR BUSINESS: 5 WAYS
TO GET NOTICED AND GAIN MORE
FOLLOWERS IN 2014
http://seopursuits.co.uk/social-media-business-5-ways-get-noticed-gain-followers/
65. VISUAL THINKING #5: PATHFINDING IN
PAID, EARNED AND OWNED MEDIA
http://davidsmcnamara.typepad.com/david-mcnamara/2012/05/visual-thinking-
5-pathfinding-in-paid-earned-and-owned-media.html
66. UNDERSTANDING FACEBOOK’S
OWNED, PAID AND EARNED MEDIA
http://juntaedelane.com/understanding-facebooks-owned-paid-and-earned-
media/
67. THE CONVERGED MEDIA IMPERATIVE:
HOW BRANDS MUST COMBINE PAID,
OWNED AND EARNED MEDIA
http://www.hyperbrand.co.uk/5/news/41/the-converged-media-imperative-
how-brands-must-combine-paid-owned-and-earned-media/
68. SHOULD YOUR EMPHASIS BE ON
EARNED, OWNED, OR PAID MEDIA?
http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-be-on-
earned-owned-or-paid-media
69. OPTIMIZING PAID, OWNED
AND EARNED MEDIA
http://www.nimalgunewardena.com/2013/03/14/optimizing-paid-owned-
and-earned-media/
71. INTEGRATING OWNED MEDIA,
EARNED MEDIA, AND PAID MEDIA
http://socialsteve.wordpress.com/2011/02/20/integrating-owned-media-earned-
media-and-paid-media/
72. ARE YOU “LEANING FORWARD” WHEN
IT COMES TO NEW MARKETING TOOLS?
http://www.redhotmarketingblender.com/2012/12/are-you-leaning-forward-
when-it-comes-to-new-marketing-tools/
74. HOW TO GET FOUND WHERE YOUR
BUYERS ARE LOOKING: WEB PRESENCE
OPTIMIZATION
http://webbiquity.com/social-media-marketing/how-to-get-found-where-your-
buyers-are-looking-web-presence-optimization/
75. PAID OWNED EARNED - A LOVE
STORY BASED ON ENGAGEMENT
http://www.paidownedearned.com/2011/11/paid-owned-earned-love-story-
based-on.html
76. GETTING EARNED MEDIA
WORKING IN YOUR FAVOUR
http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media-
working-in-your-favour/
77. POEM AND THE TWEETING
BRA
http://www.businessquests.com/2014_05_01_archive.html
78. CONVERGED MEDIA: THE KEY
TO CONTENT MARKETING
http://www.sayitsocial.com/2014/01/converged-media-the-key-to-content-
marketing/