These are 6 hard earned heart felt truth I've learned about Social and Digital Media.

1. Listly
Six heartfelt truths
OF SOCIAL MEDIA in 2015
TIPS TO power an army of
artists & activists

2. Listly
Truth #1: The 1% RULE
1:9:90
• Consumers (the 90%) have power
because they can self serve.
Brands need strategies to bring
lurkers out of the shadows
• Lurkers are a hair’s breath from
being active participants (the 10%
who create & curate).
• Lurkers need to feel that they can
contribute (aka Add Value)

3. Listly
LURKERS - 1:9:90 & EVERYONE ELSE
1:9:90 does not include everyone.
The 90% are interested in you in
some way.
There’s a very large other group
beyond lurkers (the 90%) who as
of now don’t care 1 jot about
you (this group needs a name).
Getting them interested is a
different problem than getting
lurkers to engage

4. Listly
Truth #1: The 1% RULE
1% CREATE
9% CONTRIBUTE
90% CONSUME
LURKERS

5. Listly
Truth #2: MEDIA MODELS
V1: POEM
• Paid, Owned & Earned Media
V2: SCOPE
• Social, Collaborative Owned, Paid
/ Earned
We need MORE/BETTER mental
models to explain our new Digital
reality

6. Listly
Truth #2: MEDIA MODELS

7. Listly
TRUTH #2: SOCIAL CONTENT
Shared
Links
Curated
Content
Managed
Media

8. Listly
TRUTH #2: SOCIAL CONTENT EXPLORED
Shared Links
Managed Media
Curated Content
Scoopit
Paperli
Storify
Listly
Pinterest
Rebelmouse
Social Networks: G+, Facebook Linkedin, Twitter
Sourcing: Reddit, Digg Delicious, StumbleUpon
Collaboration: EmpireAve, Triberr, Listly
Platforms: Buffer, Hootsuite, Tweetdeck
Video: YouTube, Vimeo, etc
Slides: Slideshare, Prezi etc
Images: Instagram, Flickr, Imgur, etc
Lists: Listly, Ranker
Audio: Soundcloud, Audioboo, etc
Text/Docs: Scribd, Blogs, Pulse, Medium etc
Shared
Links
Curated
Managed
Content
Media

9. Listly
Truth #3: SOCIAL & MEDIA
Social is People
Media is Content
They are NOT the same
They need/demand unique
strategies

10. Listly
TRUTH #3: SOCIAL & MEDIA
Social Networks
• Content
revolves
around people
Media Platforms
• People revolve
around
content
SOCIAL
NETWORKS
MEDIA
PLATFORMS
(aka content
networks)

11. Listly
Truth #4: MASLOW FOR MEDIA
There’s a hierarchy in the
way we should approach
Social / Media
MASLOW’S MODEL
• Perfect to express how
PAID, OWNED, EARNEd,
SOCIAL and
COLLABORATION blend.

12. Listly
TRUTH #4: MASLOW FOR MEDIA
Self-Actualization: Own, Earn & CoLab
• Be An Expert
• Help People Become Experts. Share
your vision - let like minds find /
join your cause.
Esteem : Earn
• Accrue reviews, ratings,
recommendations & social
status.
• Generosity: Help others
Love & Belonging: Social
• Build an army
Safety: Own:
• Own Your Home (Blog)
• Own Your Connections(Email List)
Physiological: Share, Social & Paid:
• Find & Get Found
• Content & OutPosts

13. Listly
Truth #5: Less is MORe
We don’t need more tools.
We do need more
competency.
• Brands need to strive
for mastery
• A BODY of WORK is when
the magic happens

14. Listly
TRUTH #5: Less is More
Less Tools / More Mastery
• Benchmarking your best 2 media
types
• Pick a few tools & commit
• Find your voice
Experiment
• Fight personal bias & your mom
(Baby isn't beautiful)
• Pick Faves: Share the work of a
few (make lists)
• Learn from others who also
experimenter

15. Listly
Truth #6: Resistance IS FUTILE
Don’t ignore SOCIAL ‘cos it’s hurting
you.
• Embrace it!
follow the path of least resistance
Be the one who blurs the lines and
pushes people. LEAD & DISRUPT.
Drive the bus. Don’t be a reluctant
passenger.

16. Listly
TRUTH #6: RESISTANCE IS FUTILE
Producers vs Consumers
• You are a producer
• Adopt “Producer”
tools
• Empower consumers
to share and curate
• Be the giant. Blur the
lines.
• Line of least
resistance
Find Flow / Don’t Fight
Evolution
Image via Flickr/ toddle email newsletters

17. Listly
Bonus Truth #7: SEARCH is A MindGAME
When it comes to getting
found (Level 1 of Maslow)
then….
Psychology TRUMPS Technology
How peope search should
impact your action more than
any Google Algorithm change.

18. Listly
BONUS TRUTH #7: SEARCH IS A MINDGAME
Where we go to find WHAT We Search for
Search,
Print,
Blog Ads
Outdoor
Ads
Search
ranking
for
owned
media
1. Media
Networks
2. Curation
Tools
3. Shared
Links
Find via
reviews,
features
&
coverage
Search Direct Curation
Friends
Top /Best
Alternatives
Recommend
Share Links
Search
Bookmark
Ads
Google is not only
search destination
site
Media Platforms play
big role (eg YouTube/
Slideshare, Listly etc)
We don’t want one
answer. We want the
best/top etc
Millennial want human
curated lists.

19. Listly
Six heartfelt truths
OF DIGiTAL MEDIA in 2015
TIPS TO power an army of
artists & activists