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How to
create
content
people feel
passionate
about.

THE LOVE
CONNECTION
No Content Is Perfect
People Will Find
Content They Love
POST ANSWERS to Let PEOPLE
SOLVE THEIR OWN PROBLEMS
The Crowd Helps GOOGLE
Filter Poor Content
We
Often
Just
Look
(or
lurk)
We
Like
To
Share
(if we
care)
We
Can
Focus
(on
ANSWERS)
We
Will
Join
In
How do you CREATE Content
PEOPLE WILL LOVE?

THREE THINGS
1

Right
Medium?

2

Right
Moment?

3

Right
Reward?
1

Right
Medium?

Social?
Images?

Video?
Audio?

LISTS?
SLIDES?
PROVIDE
Utility
PIQUE
Curiosity
FULFILL
Needs
2

Right
Moment?
3

Connect
People?

Right
Reward?

Connect
EMOTIONS?

AWARD
STATUS?
SET
GOALS?

Connect
Thoughts?
1

Why
Slides?

2

Why
Videos?

3

Why
AUDIO?

Six Key Questions To CREATE
Content PEOPLE WILL LOVE
@NickKellet, Co-Founde...
1

LOVE
Slides?

SLIDESHARE
=
DESTINATION

BEST =
SHORT

Linear
WORKS for
Self-Service

Multiple
1 PAGE
STORIES
2

Think
60-90
Seconds

LOVE
Video?
SHARE &
EMBED
MASSIVE
APPETITE

BUILD YOUR
YOuTube
CHANNEL

WHAT’S
STOPPING
YOU?
3

LOVE
AUDIO?

START
YOUR OWN
PODCAST!

WHICH
PODCASTS
ATTRACT
CUSTOMERS?

LISTEN AT
WORK &
AT PLAY

ENGAGE
CUSTOMERS
ON ...
4

LOVE
LISTS?

Let the
CROWD
HELP

CURATE
& RANK
people
skim!

MAN
loves
numbered
lists

LISTS GET
SHARES &
VIEWS
Pictures
grab
Attention

5

LOVE
GRAPHICS?

Pic = 1k
Words
Who Doesn’t
have a
CAMERA?

WHAT IS
IS ABOUT
CATS?

why do we
l...
6

LOVE
SOCIAL?

EARN REACH
&
ENGAGEMENT

unite social
& content
NETWORKS

who shares
your
content?

what do
you
share?

f...
TIME TO ACT!
What’s YOUr MIX?
VIDEO AUDIO SLIDES
LISTs GRAPHICs SOCIAL
hAVE YOU TRIED @Listly

98.6% OF BLOGGERS USE LISTS

LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED
Image Credits

Title Credit

A special thanks to
Barry Feldman for
suggesting the title to
this deck.
http://www.flickr.com...
hAVE YOU TRIED @Listly

98.6% OF BLOGGERS USE LISTS

LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED
Prochain SlideShare
Chargement dans…5
×

Publié le

Pictures
grab
Attention

5

LOVE
GRAPHICS?

Pic = 1k
Words
Who Doesn’t
have a
CAMERA?

WHAT IS
IS ABOUT
CATS?

why do we
love info
graphics?

Publié dans : Technologie, Design, Business

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