video content, slide content, audio
content, list content, infographics content ToPCoNtEnT

Copyright Boomylabs 2011-2013 WhO Is
UsInG WhIcH MeDiA?

ViDeO StAtS 15%Of PoStS InClUdE
ViDeO 79% Of BlOgS UsE ViDeO

GaRy VaYnErChUk MaRtIn ShErViNgToN NeIl
FeRrEe ViDeO KiNgS 1 23

AuDiOStAtS 4%Of PoStS InClUdE AuDiO
30% Of BlOgS UsE AuDiO

AuDiO KiNgS 1 23 FrEd
WiLsOn AmY PoRtErFiElD MiChAeL StElZnEr

SlIdEs StAtS Of PoStS InClUdE
SlIdEs 40% Of BlOgS UsE SlIdEs 3%

SlIdE KiNgS =1 JeFf BuLlAs
JoE PuLiZzI RiC DrAgOn LeE OdDeN NeIl FeRrEe

LiStSStAtS Of PoStS InClUdE LiStS
99% Of BlOgS UsE LiStS 57%

LiSt KiNg&QuEeN =1 3 HeIdI
CoHeN IaN cLeArY AmY PoRtErFiElD

GrApHiCs StAtS 20%Of PoStS InClUdE
GrApHiCs 81% Of BlOgS UsE GrApHiCs

GrApHiCs 1 2 3 KiNgIaN
ClEaRy MiChElE SmOrGoN BuFfEr ApP

WaNt
KiNg?
To Be

Copyright Boomylabs 2011-2013 WaNt YoUr
BlOg AnAlYzEd? “LiKe” tHiS sLiDeDeCk oN sLiDeShArE lEaVe a cOmMeNt wItH yOuR bLoG UrL wE’lL AuDiT yOuR lAsT 25 bLoG pOsTs FoR FrEe IS THIS YOU

CoNtEnT
ToP

Copyright Boomylabs 2011-2013 BlOgS vS
CoNtEnT (PoStS) (78.6%) oF BlOgS uSe vIdEo, BuT oNlY 14.7% oF pOsTs iNcLuDe vIdEo

LeT’S
ExPlOrE

Copyright Boomylabs 2011-2013 %age of
posts including video %age of posts including audio tagged Listly lists linking to 25 posts %age of posts including docs %age of posts including graphics %age of posts including lists%age of posts including slides OnE BlOg : ExPlAiNeD http://www.slideshare.net/ nickkellet/content-trumps-what- can-a-content-audit-of-22-top- blogs-teach-you MoRe InFo

Copyright Boomylabs 2011-2013 Blog Personality
http://jeffbullas.com Jeff Bullas http://kissmetrics.com Hiten Shah & Neil Patel http://mackcollier.com Mack Collier http://copyblogger.com Brian Clark http://hubspot.com Brian Halligan & Dharmesh Shah http://businessesgrow.com Mark Schaefer http://maximizesocialbusiness.com Neal Schaffer http://convinceandconvert.com Jay Baer http://heidicohen.com Heidi Cohen http://ducttapemarketing.com John Jantsch http://contentmarketinginstitute.com Joe Pulizzi http://socialmediaexaminer.com Michael Stelzner http://problogger.net Darren Rowse http://spinsucks.com Gini Dietrich http://thesocialmediahat.com Mike Allton http://business2community.com Brian Rice / Dan Criel http://socialmediatoday.com Robin Carey http://marketingprofs.com Ann Handley http://clickz.com Clickz http://searchengineland.com Danny Sullivan http://bufferapp.com Leo Widrich & Joel Gascoigne http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller www.intentionalgrowth.com Joseph Olewitz http://malharbarai.com Malhar Barai http://w5coaching.com/blog John Nieuwenburg http://razorsocial.com Ian Cleary http://tweet4ok.com Frithjof Petscheleit http://changeyourgamebealeader.com Jennifer Olney http://orbitmedia.com Andy Crestodina http://socialmedia-max.com Michele Smorgon http://ipnostudio.com Andrea - Ipnostudio http://dragonsearchmarketing.com Ric Dragon http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels http://www.tedrubin.com Ted Rubin http://diyblogger.net Dino Dogan http://geofflivingston.com Geoff Livingston http://www.twistimage.com Mitch Joel http://menwithpens.ca James Chartand http://pushingsocial.com Stanford Smith http://senseimarketing.com Sam Fiorella http://jureklepic.com Jure Klepic http://www.toprankblog.com Lee Odden http://marismith.com Mari Smith http://webinknow.com David Meerman Scott http://amyporterfield.com Amy Porterfield http://blog.guykawasaki.com Guy Kawasaki http://cc-chapman.com C.C. Chapman http://chrisbrogan.com Chris Brogan http://mycmgr.com Tim McDonald http://denisewakeman.com Denise Wakeman http://garyvaynerchuk.com Gary Vaynerchuk http://avc.com Fred Wilson http://martinshervington.com Martin Shervington http://sarkemedia.com Sarah Arrow http://socialable.co.uk Lilach Bullock http://pammarketingnut.com Pam Moore http://talentculture.com Meghan M Biro http://www.ferreemoney.com/ Neil Ferree http://v3im.com Shelly Kramer http://feldmancreative.com/ Barry Feldman http://briansolis.com Brian Solis http://web-strategist.com/blog Jeremiah Owyang http://christopherspenn.com Christopher Penn http://bethkanter.org Beth Kanter http://socialmediaexplorer.com Jason Falls http://brasstackthinking.com Amber Naslund http://bryaneisenberg.com Bryan Eisenberg http://successful-blog.com Liz Strauss http://buzzmachine.com Jeff Jarvis http://www.bigbrandsystem.com Pamela Wilson http://unmarketing.com Scott Stratten http://firstfoundation.ca Jackson Middleton http://scottdawson.ca Scott Dawson 6 oF 72 BlOgS/FaCeS http://list.ly/list/6FiLiNkS To BlOgS -

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MaRi SmItHDaViD MeErMaN ScOtT

LeE OdDeNJuRe KlEpIc

StAnFoRd SmItHSaM FiOrElLa

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RiC DrAgOnIaN ClEaRy

FrItHjOf PeTsChElEiTMiChElE SmOrGoN

JeNnIfEr OlNeYStEaMfEeD.CoM

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JoSePh OlEwItZMaLhAr BaRaI

JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo

Nick Kellet nick@list.ly @nickkellet Original
Posts: http://blog.list.ly/2013/07/22/what- can-a-content-audit-of-22-top-blogs- teach-you/ http://blog.list.ly/2013/07/15/its- takes-two-to-social-infographic- video-slides-audio/ http://www.slideshare.net/nickkellet/ top-content-vs-video-audio-vs-slides- vs-lists-vs-graphics http://blog.list.ly/2013/07/30/big- names-top-content-video-audio- slides-lists-infographics/ ThE EnD istly ThE EnD