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Making Mobile Work For Clients
Roadshow15: Key Developments in Mobile Advertising 2011-2012

14thth April 2011

Richard Metcalf
Business Development Director
Joule
richard.metcalf@jouleww.com
About Joule

 Joule is a full-service mobile marketing agency focusing on the creation,
 execution and activation of mobile marketing campaigns.


     • Founded in 2006

     • A WPP agency

     • 100% focused on mobile

     • Staff integrated into Group M agencies

     • Highly experienced management team who
       has executed hundreds of mobile campaigns

     • In-house, technology-agnostic executional
       capabilities
Planning a Mobile Campaign

  Stage 1                Strategy


  Stage 2                    Brief


  Stage 3                Concept


  Stage 4              User Journey


  Stage 5         Measurement & Metrics
                                          3
Stage 1: Strategy




                    4
Stage 2: Brief



   • Target Audience

   • Campaign Objectives

   • Territories

   • Other Media

   • Creative

   • Timescales and budget




                             5
Stage 3: Concept




                   6
Stage 4: User Journey



  • Promotion

  • Engagement

  • Ongoing dialogue

  • Viral

  • Drive to purchase




                        7
Stage 5: Measurement &Metrics




                                8
Job Well Done!




                 9
The End




          Thank You


                      10

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Keydev richard metcalf

  • 1. Making Mobile Work For Clients Roadshow15: Key Developments in Mobile Advertising 2011-2012 14thth April 2011 Richard Metcalf Business Development Director Joule richard.metcalf@jouleww.com
  • 2. About Joule Joule is a full-service mobile marketing agency focusing on the creation, execution and activation of mobile marketing campaigns. • Founded in 2006 • A WPP agency • 100% focused on mobile • Staff integrated into Group M agencies • Highly experienced management team who has executed hundreds of mobile campaigns • In-house, technology-agnostic executional capabilities
  • 3. Planning a Mobile Campaign Stage 1 Strategy Stage 2 Brief Stage 3 Concept Stage 4 User Journey Stage 5 Measurement & Metrics 3
  • 5. Stage 2: Brief • Target Audience • Campaign Objectives • Territories • Other Media • Creative • Timescales and budget 5
  • 7. Stage 4: User Journey • Promotion • Engagement • Ongoing dialogue • Viral • Drive to purchase 7
  • 8. Stage 5: Measurement &Metrics 8
  • 10. The End Thank You 10