Roadshow Europe A + E Networks and The Museum of London, Tom Davidson and Ant...
Keydev richard metcalf
1. Making Mobile Work For Clients
Roadshow15: Key Developments in Mobile Advertising 2011-2012
14thth April 2011
Richard Metcalf
Business Development Director
Joule
richard.metcalf@jouleww.com
2. About Joule
Joule is a full-service mobile marketing agency focusing on the creation,
execution and activation of mobile marketing campaigns.
• Founded in 2006
• A WPP agency
• 100% focused on mobile
• Staff integrated into Group M agencies
• Highly experienced management team who
has executed hundreds of mobile campaigns
• In-house, technology-agnostic executional
capabilities
3. Planning a Mobile Campaign
Stage 1 Strategy
Stage 2 Brief
Stage 3 Concept
Stage 4 User Journey
Stage 5 Measurement & Metrics
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