1. 1
How to Make Money Using Barcodes
Dave Marutiak
Scanbuy UK
Access:Mobile Roadshow Europe – London – November 2011
dave.marutiak@scanbuy.com
0783 777 8647
@marutiak
2. Show Me the Money
• Activate new customers
• Build new mailing lists
• Convert tentative shoppers into
sales on the spot or via impulse
• Deliver coupons to customers
• Bring customers into the store from
outside
• Bring customers to your mobile
website to start shopping
• Allow customers to shop from your
store when it’s closed or as they
walk by
3. A complete mobile barcode solution is
composed of a scanner, platform and analytics
Universal Mobile
Barcode Scanner
Code Management
Platform
to Create & Edit Codes
Reporting System
to Track Codes
Analytics
5. A complete mobile barcode solution also offers
much more than just a jump to a URL
They can launch many mobile actions
Go to website
Save a contact
Initiate a call
Send an SMS
Send an email
Lotto/collection
Multi-action menu
Send a tweet
ScanLife exclusive5
OS detection
Custom Menu
and more…..
6. Analytics are an important key to campaigns
They are the feedback loop that lets you tailor the
campaign and target the customers!
Access from
anywhere.
Flexible user
rights across
unique groups.
View analytics
any time.
6
8. Mobile scanning is experiencing
explosive growth
8
45 Million
Estimated people that
have scanned a barcode
in North America
14 Million
Estimated to have
scanned a QR Code in
the month of June, 2011*
>400K
Unique products are
scanned by ScanLife per
month (via UPC codes)
*comScore MobiLens June 2011
9. 9
Brand new – 3Q11 Barcode Trends Report
Millions of
transactions every
month
Larger and larger
campaigns
11. Where do we find them? Everywhere!
Application Stores Brick and Mortar Stores
UPC/EAN Wine Bottles Television Shows
Online Stores
Public Transport
Printed Media
12. ROI Calculations: Promotions / Events
Objectives
Attract new customers to participating
Starbucks giving them a range of benefits
and rewards.
Increase customer loyalty in the cities of
Guadalajara and San Luis Potosi.
Mechanics
Flyers were distributed in universities,
shopping centers, schools, etc.,
announcing the promotion.
Customers sent an SMS, receive an EZ
code which stores scanned as a
coupone.
Results
2.1% increase in general sales.
86% redemption rate and a 252% ROI.
17. Codes linking to
Android apps
have seen over
450,000 scans!
Verizon DROID App Downloads
Best Part: New Smartphone walk out with new apps
18. Bloomingdales Scan & Win Campaign
78% of scans were from
outside the store
8.5% of these people were driven
to scan again inside the store
Codes were placed in Catalogs, Outdoor ads, and In-Store to get
people to scan to win gift cards (in the store only)
25. M&S Women’s Winter Clothes
Shop Mobile M&S Site = 1,500/Ad
Sun 8/10Metro 6/10 Metro 13/10
• Full page ads
• QR code bottom left
• Multiple papers
• Call to action :
• shop mobile web
26. 26
The advertisers in the London commute papers
have rapidly grown their use of QR codes
(Scanbuy compilation)
0
50
100
150
200
250
300
April July September October
Metro UK
Eve Std
27. Show Me the Money
• Activate new customers
• Build new mailing lists
• Convert tentative shoppers into
sales on the spot or via impulse
• Deliver coupons to customers
• Bring customers into the store from
outside
• Bring customers to your mobile
website to start shopping
• Allow customers to shop from your
store when it’s closed or as they
walk by
