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Digital Sport Summit 2010 - Nick Marvin

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Nick Marvin

My presentation slides from Digital Sports Summit 2010.

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HOW MANAGEMENT CAN USE SOCIAL MEDIA TO THEIR ADVANTAGE NICK MARVIN – PERTH WILDCATS
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTEXT ,[object Object]
CONTEXT ,[object Object]
CONTEXT ,[object Object],[object Object],[object Object]
CONTEXT ,[object Object],[object Object],[object Object]
CONTEXT ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTEXT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT IS EVERYTHING ,[object Object],[object Object],[object Object]
ENGAGEMENT IS EVERYTHING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT IS EVERYTHINGT ,[object Object],[object Object],[object Object],[object Object],[object Object]
NGAGEMENT IS EVERYTHINGT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONVERTING FANS TO CUSTOMERS ,[object Object],[object Object],[object Object]
CONVERTING FANS TO CUSTOMERS ,[object Object],[object Object],[object Object]
CONVERTING FANS TO CUSTOMERS ,[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT IS EVERYTHINGT ,[object Object],[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT IS EVERYTHINGT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA ,[object Object],[object Object],FAN CLUB Press Release / Media Event
MEDIA ,[object Object],[object Object],Social Media FAN CLUB
MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]
BRAND MANAGEMENT ,[object Object],[object Object],[object Object]
BRAND MANAGEMENT ,[object Object]
BRAND MANAGEMENT ,[object Object]
BRAND MANAGEMENT ,[object Object]
BRAND MANAGEMENT ,[object Object]
PERSONNEL MANAGEMENT ,[object Object],[object Object],[object Object],[object Object]
PERSONNEL MANAGEMENT ,[object Object],[object Object],[object Object]

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Digital Sport Summit 2010 - Nick Marvin

  • 1. HOW MANAGEMENT CAN USE SOCIAL MEDIA TO THEIR ADVANTAGE NICK MARVIN – PERTH WILDCATS
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Editor's Notes

  1. In a non-sporting environment life-long allegiances are far less common. If for no other reason, a sporting brand is often a monopoly in a territory. Also, sporting brands often outlive non-sporting brands. Where are all the Ansett frequent flyers? Where did all the Virgin FF customers come from (they were Qantas customers once).