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Google +1 Recommendations

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A slideshow explaining what Google +1 recommendation are, how they work, how they compare to other Google products like Social Search & Starred Results, and their implications for SEO.

Publié dans : Technologie
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Google +1 Recommendations

  1. 1. Google . What you need to know...
  2. 2. Google +1 - How it works <ul><li>The basics: </li></ul><ul><li>Right now, this feature only appears in the SERP for paid & natural listings </li></ul><ul><ul><li>Not possible to +1 a YouTube result or Places result (yet) </li></ul></ul><ul><li>Soon, it will be available as a button you can add to your web pages (much like a Facebook Like button) </li></ul><ul><li>Only appears if you are logged in with a Google Account </li></ul><ul><li>Only being made available to US – English users at this time </li></ul><ul><li>To opt in, visit Google.com/Expiremental </li></ul>
  3. 3. Google +1 – Natural Search Implications <ul><li>Natural Search Implications </li></ul><ul><li>Can influence rankings if those in your +1 Social Network also +1 a result </li></ul><ul><li>Unlikely to influence rankings if +1 recommendations come from those outside of your network </li></ul><ul><li>Will influence click through rates as users see popular results, increasing likelihood of clicking on the result </li></ul><ul><ul><li>May also indirectly help SEO through greater links & social sharing of popular +1’d results </li></ul></ul>
  4. 4. Google +1 – Paid Search Implications <ul><li>Paid Search Implications </li></ul><ul><li>You can also +1 Paid Search results, but this will not directly influence quality score or ranking of results </li></ul><ul><li>However, it will have indirect effects as popular +1’d results have higher click through rates </li></ul><ul><ul><li>Higher CTR will result in better quality scores </li></ul></ul><ul><ul><li>Better Quality scores = lower CPC and better efficiency of ads </li></ul></ul><ul><ul><li>But remember…none of this will be directly influenced – yet. </li></ul></ul>
  5. 5. Google +1 – The Button <ul><li>The +1 Button for Websites </li></ul><ul><li>Currently not available to webmasters yet as they focus on results & implications on SERP </li></ul><ul><li>You can sign up for a notification when the +1 button becomes available here: https://services.google.com/fb/forms/plusonesignup/ </li></ul><ul><li>Briefly the +1 Button was spotted on a website called on Fanity.com but Google zapped it </li></ul><ul><li>When it goes live, this seems like a no-brainer to implement on any page where you’d normally add Sharing functionality </li></ul>
  6. 6. Google +1 vs Social Search <ul><li>+1 vs Social Search – Different Networks, Different Features </li></ul><ul><li>+1 and Social Search are separate entities using separate networks </li></ul><ul><li>Social Search uses accounts connected through your Google profile, such as Facebook, Twitter, LinkedIn, Flickr, and Yelp </li></ul><ul><ul><li>You can see your connected accounts here: https://profiles.google.com/connectedaccounts </li></ul></ul><ul><li>+1 does not use your connected accounts – it only uses Google connections such as Gmail contacts, Google Chat buddies, or people you follow in Google Reader </li></ul><ul><li>Likewise they appear in separate places in the SERP </li></ul>+1 result Social Search result
  7. 7. Google +1 vs Starred Results <ul><li>+1 vs Starred Results – out with the old, in with the new </li></ul><ul><li>Starred results are being retired in favor of +1 </li></ul><ul><li>Major difference is that results you starred would appear at top of SERP for future searches – not the case for +1 results </li></ul><ul><li>The other major difference is that your starred results weren’t viewable by others, whereas they are for +1 results </li></ul><ul><li>Otherwise, very similar in nature </li></ul>
  8. 8. Google +1 & Google Profiles <ul><li>+1 & Google Profiles </li></ul><ul><li>You must have a Google Profile setup to use +1 </li></ul><ul><li>Coincidentally, this is also where you connect accounts for Social Search </li></ul><ul><li>You can setup your Google Profile to display all of your +1 recommendations publicly, kind of like a bookmarking system </li></ul><ul><li>Adds additional value to your Google Profile </li></ul>
  9. 9. Google +1 – Can it be manipulated? <ul><li>Can it be manipulated? </li></ul><ul><li>Probably, but very difficult… </li></ul><ul><li>Can only +1 a result when logged in through a Google Account </li></ul><ul><ul><li>Google has a TON of information to use to determine if a Google Account is spam or not: https://www.google.com/dashboard/ </li></ul></ul><ul><li>Your +1 recommendations will only effect rankings of your connections, so spam accounts not connected to anyone will be unlikely to influence anyone’s results </li></ul><ul><li>While +1 recommendations will count toward aggregate +1 score, it is unclear if this will alter rankings (probably not), and Google may not count +1 recommendations from new or spam accounts </li></ul>
  10. 10. Google +1 – Will it catch on? <ul><li>Will +1 flop or flourish? </li></ul><ul><li>Google has a poor track record with social initiatives </li></ul><ul><li>Depends on adoption & use by webmasters (+1 button on website) and searchers click +1 buttons on SERPs </li></ul><ul><li>Tough competition against the Facebook Like button </li></ul><ul><li>Users might trust Facebook Likes more than Google +1s </li></ul><ul><ul><li>Manipulation & abuse may cause greater distrust </li></ul></ul><ul><li>Right now, UX for +1 is a bit confusing which may be a turn-off to users </li></ul>
  11. 11. Google +1 – Implications for SEO <ul><li>Implications for SEO Strategy </li></ul><ul><li>Social becomes even more important for SEO performance </li></ul><ul><ul><li>Active & popular social media campaigns are a MUST for SEO </li></ul></ul><ul><li>Adding +1 Button on webpages is a no-brainer when available </li></ul><ul><li>+1 Recommendations & other social signals may slowly start to replace the link graph </li></ul><ul><ul><li>Social popularity akin to link building in establishing trust & authority to your site </li></ul></ul><ul><li>Rewards good content users would recommend to friends, and likewise hurts poor quality content users wouldn’t publicly recommend </li></ul><ul><ul><li>Another nail in the coffin of content farms? </li></ul></ul><ul><li>Manipulation potential remains to be seen </li></ul><ul><ul><li>Faking social media popularity is definitely possible (auto-followers on Twitter, fake Google accounts, paying for Facebook likes, etc) </li></ul></ul><ul><ul><li>Potential to run contests & promotions encouraging users to +1 your site? </li></ul></ul><ul><li>SERP clutter is a real problem – getting your result to stand-out gets tougher with so many features like Starred Results, Social Search, +1, Real Time Search, etc all coexisting and appearing side-by-side </li></ul><ul><li>Your +1 score would be a good metric to monitor & track, much like PageRank or link count </li></ul>
  12. 12. Questions?