Personal Information
Entreprise/Lieu de travail
Bengaluru Area, India India
Profession
Brand-parent. Nurturer. Mentor at 'brand-@itude'
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.brandattitude.org
À propos
Expert in services sector branding and marcom. Mastermind of the Idea Cellular brand I.D. and launch. 24 years experience split between advertising (JWT; Bates; Grey) & telecom (Idea Cellular; Reliance Communications).
Deeply interested in parenting brands - from labour pains to maturity. Exposure to diverse brands, from service sector to FMCG to durables. Global brands associated with UDIL; AT&T.
Have good exposure in internal-employee communications & engagement programs.
Specialties: Parenting: Give birth to and/ or refine Brand I.D., Architecture, articulating the Vision, Values and Attitude statements that govern the Corporate culture
Nurturing: Guide / develop Brand Engagement Str...
Mots-clés
case
marketing
brand
hr
published in exchange4media
Tout plus
- Présentations
- Documents
- Infographies