L'Oreal Paris in Second Life by KZero Worldswide
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An overview presentation of the L'Oréal Paris campaign in Second Life (phase one)
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L'Oreal Paris in Second Life by KZero Worldswide
- 1. L'Oréal Paris in Second Life Virtual Goods, Retailing and Meta-branding Wednesday, 30 September 2009
- 2. Real world beauty products Wednesday, 30 September 2009
- 3. Wednesday, 30 September 2009
- 4. Second Life skins Recreations of real world make-up looks Wednesday, 30 September 2009
- 5. Wednesday, 30 September 2009
- 6. Wednesday, 30 September 2009
- 7. Wednesday, 30 September 2009
- 8. Wednesday, 30 September 2009
- 9. Distribution Working with existing meta-brands Wednesday, 30 September 2009
- 10. A unique approach 95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them This does not work Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them Benefits: Taps into existing large distribution network Enables rapid scaling Wednesday, 30 September 2009
- 11. Love, Aly Wednesday, 30 September 2009
- 12. Calla Wednesday, 30 September 2009
- 13. Lassitude & Ennui Wednesday, 30 September 2009
- 14. Minx Wednesday, 30 September 2009
- 15. Nuclear Boutique Wednesday, 30 September 2009
- 16. Lassitude & Ennui Wednesday, 30 September 2009
- 17. Nicky Ree Wednesday, 30 September 2009
- 18. Retailing Merchandising Strategy Wednesday, 30 September 2009
- 19. To how ‘sell’ Blend into the existing environment and use the power of the Brand Use display board method as used commonly across SL Present product alongside metabrands Residents ‘take’ as opposed to brand ‘giving’ Wednesday, 30 September 2009
- 20. Display boards Wednesday, 30 September 2009
- 21. Display boards Wednesday, 30 September 2009
- 22. Display boards Wednesday, 30 September 2009
- 23. Advertising Real world/virtual world cross-over Wednesday, 30 September 2009
- 24. Wednesday, 30 September 2009
- 25. Going large Product placement in popular areas Wednesday, 30 September 2009
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- 32. User-generated content Feedback from the target market Wednesday, 30 September 2009
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- 37. www.kzero.co.uk info@kzero.co.uk Wednesday, 30 September 2009