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nicolc@spc.int
ADVOCACY
PLANNING:
PART 1
Nicol Cave – nicolc@spc.int
1. ANALYSE
PROBLEM
2. SET
OBJECTIVE
3. IDENTIFY
TARGET
4. SELECT
STRATEGIES
5. MESSAGE
& MESSE...
nicolc@spc.int
• Use research.
• Use human rights & gender lens.
1. PROBLEM
ASK WHY
• We want …
What is the solution?
2. O...
Nicol Cave – nicolc@spc.int
1. ANALYSE
PROBLEM
2. SET
OBJECTIVE
3. IDENTIFY
TARGET
4. SELECT
STRATEGIES
5. MESSAGE
& MESSE...
nicolc@spc.int
PROBLEM ANALYSIS:
FINDING THE RIGHT SOLUTION
nicolc@spc.int
WHY? …. WHY? … WHY?
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
a human rights approach
Social Inclusion
Equality,
non-discriminatio...
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
NEEDS RIGHTS
s
People as
object with
needs
Needs only
imply
promises...
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
APPLYING A GENDER LENS
ABOUT ASKING, at all stages of planning:
• Ho...
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
MEETING
CABINET
COALITION
BUILDING
COMMUNITY
CONSULTATIONS
DV LAW
EN...
Regional Rights Resource Team (RRRT) www.spc.int/rrrt
PROBLEM & SOLUTION ANALYSIS
• THINK BACK TO …..
• Budget analysis & ...
Nicol Cave – nicolc@spc.int
1. ANALYSE
PROBLEM
2. SET
OBJECTIVE
3. IDENTIFY
TARGET
4. SELECT
STRATEGIES
5. MESSAGE
& MESSE...
nicolc@spc.int
ISSUE SELECTION CHECKLIST
1. Does the problem affect large numbers of people …
… here and now?

2. Is it a...
nicolc@spc.int
ISSUE SELECTION CHECKLIST
6. Is it easy to understand ….
…. for people not directly involved in the issue?
...
nicolc@spc.int
S
M
A
R
T
OBJECTIVE
We want …
Nicol Cave – nicolc@spc.int
1. ANALYSE
PROBLEM
2. SET
OBJECTIVE
3. IDENTIFY
TARGET
4. SELECT
STRATEGIES
5. MESSAGE
& MESSE...
nicolc@spc.int
TARGETS … about POWER
POWER TO
GIVE YOU
WHAT YOU
WANT
POWER TO
HELP YOU
Nicol Cave – nicolc@spc.int
1. ANALYSE
PROBLEM
2. SET
OBJECTIVE
3. IDENTIFY
TARGET
4. SELECT
STRATEGIES
5. MESSAGE
& MESSE...
Regional Rights Resource Team (RRRT) www.spc.int/rrrt/
ADVOCACY PLANNING – PART 1
PROBLEM
barrier, obstacle
SOLUTION We wa...
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Planning for Advocacy - Part 1

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Planning for successful advocacy campaigns to promote human rights.

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Planning for Advocacy - Part 1

  1. 1. nicolc@spc.int ADVOCACY PLANNING: PART 1
  2. 2. Nicol Cave – nicolc@spc.int 1. ANALYSE PROBLEM 2. SET OBJECTIVE 3. IDENTIFY TARGET 4. SELECT STRATEGIES 5. MESSAGE & MESSENGERS 6. IMPLEMENT, MONITOR & EVALUATE ADVOCACY PLANNING CYCLE
  3. 3. nicolc@spc.int • Use research. • Use human rights & gender lens. 1. PROBLEM ASK WHY • We want … What is the solution? 2. OBJECTIVE SOLUTION • Who can give us what we want? • Who can help us? 3. TARGET POWER • HOW can we get target to give us what we want? • Advocacy toolbox 4. STRATEGY MIX • What do targets need to hear? • From who? Authentic & Expert Voice. 5. MESSAGE MESSENGER • Planning, resource mobilisation, monitoring & evaluation 6. IMPLEMENT, MONITOR, EVALUATE
  4. 4. Nicol Cave – nicolc@spc.int 1. ANALYSE PROBLEM 2. SET OBJECTIVE 3. IDENTIFY TARGET 4. SELECT STRATEGIES 5. MESSAGE & MESSENGERS 6. IMPLEMENT, MONITOR & EVALUATE ADVOCACY PLANNING CYCLE
  5. 5. nicolc@spc.int PROBLEM ANALYSIS: FINDING THE RIGHT SOLUTION
  6. 6. nicolc@spc.int WHY? …. WHY? … WHY?
  7. 7. Regional Rights Resource Team (RRRT) www.spc.int/rrrt a human rights approach Social Inclusion Equality, non-discrimination, participation, accountability Support both duty- bearers & rights claimants RIGHTS not NEEDS! 1 Conventions, recommendations laws, policies 32 45 6
  8. 8. Regional Rights Resource Team (RRRT) www.spc.int/rrrt NEEDS RIGHTS s People as object with needs Needs only imply promises People as subjects with claims Rights always imply obligations needs approach vs. rights approach
  9. 9. Regional Rights Resource Team (RRRT) www.spc.int/rrrt APPLYING A GENDER LENS ABOUT ASKING, at all stages of planning: • How are we hearing women’s voices? • How are we creating opportunities for women to lead/drive change? • How the problem impacts women, and men? • How the solution takes into account differences in power between women, and men? • Others?
  10. 10. Regional Rights Resource Team (RRRT) www.spc.int/rrrt MEETING CABINET COALITION BUILDING COMMUNITY CONSULTATIONS DV LAW ENACTED TRAINING DUTY BEARERS NEXT STEPS  xxxxx  Xxxxx  Xxxxx BARRIERS OBSTACLES OBJECTIVE: ACCESS TO JUSTICE & END VIOLENCE  xxxxxxxxxx  xxxxxxxxxx  xxxxxxxxxx OPPORTUNITIES PROBLEM & SOLUTION ANALYSIS
  11. 11. Regional Rights Resource Team (RRRT) www.spc.int/rrrt PROBLEM & SOLUTION ANALYSIS • THINK BACK TO ….. • Budget analysis & resource allocation • Barriers in access to justice • Benefits-based primary prevention • Legislation implementation –Tonga and Kiribati –Response / Services –SAFENET, Solomons
  12. 12. Nicol Cave – nicolc@spc.int 1. ANALYSE PROBLEM 2. SET OBJECTIVE 3. IDENTIFY TARGET 4. SELECT STRATEGIES 5. MESSAGE & MESSENGERS 6. IMPLEMENT, MONITOR & EVALUATE ADVOCACY PLANNING CYCLE
  13. 13. nicolc@spc.int ISSUE SELECTION CHECKLIST 1. Does the problem affect large numbers of people … … here and now?  2. Is it a priority? Do communities care about it? Does it “cost” - families, communities, government, the economy? 3. Do we have a solution? … is there evidence that your solution will improve the situation? 4. Is it win-able? …. is it “low hanging fruit” ? …. is it achievable despite potential opposition? 5. Can you identify who has the POWER to change the situation … to implement the solution you advocate?
  14. 14. nicolc@spc.int ISSUE SELECTION CHECKLIST 6. Is it easy to understand …. …. for people not directly involved in the issue? …. will you be able to get communities involved? …. are there possible partners on the ground? Who? 7. Legitimacy / Credibility … is your group/coalition the right group to be leading on this issue? …. is the work already being done well by others? … or is not being done at all? 8. Capacity? …. do we know how to do it? …. can we raise funds to do it?
  15. 15. nicolc@spc.int S M A R T OBJECTIVE We want …
  16. 16. Nicol Cave – nicolc@spc.int 1. ANALYSE PROBLEM 2. SET OBJECTIVE 3. IDENTIFY TARGET 4. SELECT STRATEGIES 5. MESSAGE & MESSENGERS 6. IMPLEMENT, MONITOR & EVALUATE ADVOCACY PLANNING CYCLE
  17. 17. nicolc@spc.int TARGETS … about POWER POWER TO GIVE YOU WHAT YOU WANT POWER TO HELP YOU
  18. 18. Nicol Cave – nicolc@spc.int 1. ANALYSE PROBLEM 2. SET OBJECTIVE 3. IDENTIFY TARGET 4. SELECT STRATEGIES 5. MESSAGE & MESSENGERS 6. IMPLEMENT, MONITOR & EVALUATE ADVOCACY PLANNING CYCLE
  19. 19. Regional Rights Resource Team (RRRT) www.spc.int/rrrt/ ADVOCACY PLANNING – PART 1 PROBLEM barrier, obstacle SOLUTION We want ……… Why we want this solution? TARGET POWER TO GIVE US WHAT WE WANT TARGETS POWER TO HELP SMART OBJECTIVE we want ……………….. from ……………………. by July 2016

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