Lateral thinking techniques invented by Edward de Bono, involuntary illustrated for startups by Saul Steinberg in a talk by Nicola Fioravanti.

1. Lateral Thinking
involuntary illustrated for startups by Saul Steinberg

2. Knowledge is open to everyone, creativity seems to be closed.

3. Creativity is not easy. Why?

4. Creativity is not taught at school.

5. Creativity requires an effort.

6. Creativity is not natural.

7. How to start creativity?

8. With humour.

9. With mistakes.

10. With fortuity.

11. With deliberate lateral thinking.

12. First of all, suspend judgment.

13. Movement. Where does this idea lead me?

14. PO and the techniques of lateral thinking.

15. Escape. PO¹, easy provocations.

16. Exercise
Spell out ten concepts that we take for granted in 'social
networks'. Drop that feature or concept. Proceed to use
this provocations, and list some new ideas.

17. Stepping stone. PO², beyond reason.

18. Exercise
PO your website should be updated by your competitors.
Ten new ideas.

19. Random juxtaposition. PO³.

20. Exercise
railway PO (your product)
List ten attributes of a railway then use random
juxtaposition in order to generate new ideas about your
product. Each attribute should be a source of a new idea.

21. Questions?

22. Do not stop here, continue to edwdebono.com

23. nicolafioravanti.com