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Time to
give a ‘tweet’‘tweet’
about #socialmedia in
Higher Education
Dr Nicola Pallitt
Social Media in
Higher Education Su...
Current #socialmedia practices
A quick survey…
1. Which of these tools are you currently using?
LinkedIn, Academia.edu, Go...
Pair & Share Activity
• Introduce yourself to the person on your right
• ‘Google’ him/her from your device
• What can you ...
Those who work within the academy become
very skilled at judging the stuff of reputations.
Where has the person’s work bee...
If you don’t craft your
online presence
Google
decides it for you…
Performing digital identities
90%
of academic
literature is
NEVER cited
It’s not just about having a Twitter
account, you also need a strategy…
Strategy via Jessica Woolman
Audience
Purpose Message
Group Activity:
In groups, each person using a different colour koki on
flipchart paper, discuss ...
Professional Learning Network
• What is a PLN?
• Why do I need it?
• How can Twitter help? Other tools?
• What tools can I...
PLN by design, not default
Lost at ‘C’?
C’s for
developing
your PLN
• Consider
• Consume
• Converse
• Create
• Curate
• Collect
• Comment
• Collabora...
Curation & Connection
Followers
• To follow or not to follow?
• Is reciprocity the norm?
• Strong and weak ties
Who are YOU on Twitter…
• What do you think your network looks like?
– Who are your strong ties?
– What do your strong tie...
Feeling like this? Some tools to help
make sense of ‘filter failure’…
Tweetdeck
Twitter Analytics
It’s not about plugging
in to devices, it’s
about being plugged
in to each other.
Resources
Duke University, Social Media in Higher Ed (more generally, but nice quick overview of examples)
https://www.you...
Recommended reading (it will blow your mind!)
Bonnie Stewart @bonstewart (April 2015) ‘Contributions and connections’ via ...
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
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Time to give a 'tweet' about social media in Higher Education

These slides were part of an interactive workshop for a Social Media in Higher Ed Summit.

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Time to give a 'tweet' about social media in Higher Education

  1. 1. Time to give a ‘tweet’‘tweet’ about #socialmedia in Higher Education Dr Nicola Pallitt Social Media in Higher Education Summit 13 May 2015 @nicolapallitt
  2. 2. Current #socialmedia practices A quick survey… 1. Which of these tools are you currently using? LinkedIn, Academia.edu, Google Scholar, Research Gate, Facebook, Twitter, SlideShare, YouTube, an academic blog 2. How do you feel about using social media in a professional capacity? (Answer using 3 words max!) 3. Complete: Social media is like…
  3. 3. Pair & Share Activity • Introduce yourself to the person on your right • ‘Google’ him/her from your device • What can you infer from your partner’s online presence? • Discuss your findings with your partner • Of the info you found, what did this person share online themselves and what info about them is by others or traces of online activity? (Digital footprint VS digital shadow)
  4. 4. Those who work within the academy become very skilled at judging the stuff of reputations. Where has the person’s work been published, what claims of priority in discovery have they established, how often have they been cited, how and where reviewed, what prizes won, what institutional ties earned, what organizations led? - Willinsky, 2010, p. 297 Via @bonstewart
  5. 5. If you don’t craft your online presence Google decides it for you…
  6. 6. Performing digital identities
  7. 7. 90% of academic literature is NEVER cited
  8. 8. It’s not just about having a Twitter account, you also need a strategy…
  9. 9. Strategy via Jessica Woolman
  10. 10. Audience Purpose Message Group Activity: In groups, each person using a different colour koki on flipchart paper, discuss & map out your APMs
  11. 11. Professional Learning Network • What is a PLN? • Why do I need it? • How can Twitter help? Other tools? • What tools can I use to manage it?
  12. 12. PLN by design, not default
  13. 13. Lost at ‘C’? C’s for developing your PLN • Consider • Consume • Converse • Create • Curate • Collect • Comment • Collaborate • Cite
  14. 14. Curation & Connection
  15. 15. Followers • To follow or not to follow? • Is reciprocity the norm? • Strong and weak ties
  16. 16. Who are YOU on Twitter… • What do you think your network looks like? – Who are your strong ties? – What do your strong ties reveal about shared interests? – Who are your weak ties? • What does your network actually look like? • What does your network reveal about you?
  17. 17. Feeling like this? Some tools to help make sense of ‘filter failure’…
  18. 18. Tweetdeck
  19. 19. Twitter Analytics
  20. 20. It’s not about plugging in to devices, it’s about being plugged in to each other.
  21. 21. Resources Duke University, Social Media in Higher Ed (more generally, but nice quick overview of examples) https://www.youtube.com/watch?v=UJiKT2cRLCc ‘Academics’ online presence: a four step guide’ http://openuct.uct.ac.za/article/academics-online-presence-four-step-guide ‘Online visibility guidelines’ by Sarah Goodier & Laura Czerniewicz via @openuct http:// openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf Using Twitter in University research, teaching and impact activities http:// blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf The Research Bazaar. ‘140 Characters is the new black: engaging academics in social media’ http://melbourne.resbaz.edu.au/post/82136084431/140-characters-is-the-new-black-part-1 ‘Trial by Twitter’ by Apoorva Mandavilli in Nature January 2011 http:// www.nature.com/news/2011/110119/pdf/469286a.pdf Example of a Social Media Strategy: Institute of Education (IOE) http://www.ioe.ac.uk/about/documents/About_Policies/Social_media_strategy_(v2.2).pdf Social Media Strategy for Higher Education http:// www.slideshare.net/marketingcloud/social-media-strategy-for-higher-education-15938339 Visitors and residents https://bamsoton.wordpress.com/2014/11/27/a-new-typology-or-a-modernized-concept-of-the-old/ Functional building blocks of social media https://www.youtube.com/watch?v=BCjCbqYs_j0
  22. 22. Recommended reading (it will blow your mind!) Bonnie Stewart @bonstewart (April 2015) ‘Contributions and connections’ via @insidehighered https://www.insidehighered.com/blogs/higher-ed-beta/contributions-and-connections How to curate your digital identity http://chronicle.com/article/How-to-Curate-Your-Digital/151001/ Via @LSEImpactBlog: I’m an academic and desperately need an online presence, where do I start? http ://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-pres / ‘Social media outcomes in academia: engage with your audience and they will engage with you’ by Jessica Woolman http ://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/ Top 5 social media platforms for research development’ (2013 but still relevant) http ://blogs.lse.ac.uk/impactofsocialsciences/2013/07/26/a-to-z-of-social-media-for-academia/ ‘Focus and credibility will help academic blogs thrive but negative perceptions must be challenged’ by Achilleas Kostoulas http ://blogs.lse.ac.uk/impactofsocialsciences/2014/08/04/focus-credibility-academic-blogging-kostoulas / ‘Life in the Accelerated Academy: anxiety thrives, demands intensify and metrics hold the tangled web together’ by Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/07/life-in-the- accelerated-academy-carrigan/ ‘Fast and made to last: Academic blogs look to ensure long-term accessibility and stability of content’ by Christof Schöch http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/30/fast-and- made-to-last-academic-blogging/ ‘Digital Object Identifiers: Stability for citations and referencing, but not proxies for quality’ by Laurence Horton http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/23/digital-object-identifiers-

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  • SarahG_SS

    Jun. 1, 2015

These slides were part of an interactive workshop for a Social Media in Higher Ed Summit.

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