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Web Analytics Rendez-Vous
October 23rd, 2013
Bienvenue
Welkom
Welcome
#vad
Co-hosts

• Nicolas GIARD

President
CMD Nord

• Nicolas MALO

President
WALILLE
CMD Nord
• Founded in 1983
• Networking activities

for Direct Marketing
Professionals
• 400 members in France
• http://www.cercle-md.com
WALILLE
• Founded in 2009
• Cross-border networking for Digital

Analytics professionals & fans
• 300 members on Linkedin
• Social activities in the

Eurometropolis

• http://www.walille.com
WALILLE

• SAVE THE DATE
• November, 14th 2013: MeasureBowling in Villeneuve d’Ascq

• March 20-21st, 2014: Journées du Contenu Web
MeasureBowling

• 1st edition on June 6th, 2013
• 220 participants in 10 European cities
• 18 in Mouscron
MeasureBowling
• 17 cities in Europe

• European Prizes: best bowler, best nerdshirt

and door prizes
MeasureBowling
• For the Villeneuve d’Ascq event:
• Event starts at 7 PM (aperitive + diner)
• 1 game
• 5 prizes: best conversion, best bounce, best team, best

nerdshirt and door prize
• Special thanks to Olivier Guillaume for the organization and

auchan.fr for providing the prizes

• More info and registration -> http://www.walille.com
Journées du Contenu Web

• 2-day conference on writing, SEO and Web

Analytics on March 20th and March 21st,
2014 at Euratechnologies
• Looking for topics & speakers for a half-day

on Web Analytics
• Non-commercial content
• Ideas? Contact Carole Da Silva
Web Analytics Rendez-vous

• 5th year on the VAD tradeshow!

October 2009

October 2010

October 2011

October 2012
Web Analytics Rendez-vous

• Many thanks to:
• #vad.conext tradeshow team
• Partners, sponsors and exhibitors
• Matt Baley, Sitelogic
Matt Bailey

• President, SiteLogic USA
• Author, « Internet Marketing, an

Hour a Day »
• Instructor, Direct Marketing

Association
• Instructor, MarketMotive
Topics
• 5 Topics:
• Visitor-based segmentation
• Best segments for E-commerce analysis
• Best attribution models
• Calculating ROI with attribution
• Cross-channel and cross-device attribution
Topics

• For each topic
• 10-minute presentation
• 5-minute questions & answers

• First question -> 1 book
Where are you from?

• Nord-Pas-de-Calais Region
• Belgium
• Paris Region
• Rest of France
• Rest of Europe
• Rest of the World
Where do you work?

• Client-side
• Agency-side
• Other
Gigapero

• At 7 PM, let’s have a drink at the bar!
Gigapero
• Get your picture taken during the Gigapéro!

• Special thanks to:
Let’s go!

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Web Analytics Rendez-Vous 2013

  • 3. Co-hosts • Nicolas GIARD President CMD Nord • Nicolas MALO President WALILLE
  • 4. CMD Nord • Founded in 1983 • Networking activities for Direct Marketing Professionals • 400 members in France • http://www.cercle-md.com
  • 5. WALILLE • Founded in 2009 • Cross-border networking for Digital Analytics professionals & fans • 300 members on Linkedin • Social activities in the Eurometropolis • http://www.walille.com
  • 6. WALILLE • SAVE THE DATE • November, 14th 2013: MeasureBowling in Villeneuve d’Ascq • March 20-21st, 2014: Journées du Contenu Web
  • 7. MeasureBowling • 1st edition on June 6th, 2013 • 220 participants in 10 European cities • 18 in Mouscron
  • 8. MeasureBowling • 17 cities in Europe • European Prizes: best bowler, best nerdshirt and door prizes
  • 9. MeasureBowling • For the Villeneuve d’Ascq event: • Event starts at 7 PM (aperitive + diner) • 1 game • 5 prizes: best conversion, best bounce, best team, best nerdshirt and door prize • Special thanks to Olivier Guillaume for the organization and auchan.fr for providing the prizes • More info and registration -> http://www.walille.com
  • 10. Journées du Contenu Web • 2-day conference on writing, SEO and Web Analytics on March 20th and March 21st, 2014 at Euratechnologies • Looking for topics & speakers for a half-day on Web Analytics • Non-commercial content • Ideas? Contact Carole Da Silva
  • 11. Web Analytics Rendez-vous • 5th year on the VAD tradeshow! October 2009 October 2010 October 2011 October 2012
  • 12. Web Analytics Rendez-vous • Many thanks to: • #vad.conext tradeshow team • Partners, sponsors and exhibitors • Matt Baley, Sitelogic
  • 13. Matt Bailey • President, SiteLogic USA • Author, « Internet Marketing, an Hour a Day » • Instructor, Direct Marketing Association • Instructor, MarketMotive
  • 14. Topics • 5 Topics: • Visitor-based segmentation • Best segments for E-commerce analysis • Best attribution models • Calculating ROI with attribution • Cross-channel and cross-device attribution
  • 15. Topics • For each topic • 10-minute presentation • 5-minute questions & answers • First question -> 1 book
  • 16. Where are you from? • Nord-Pas-de-Calais Region • Belgium • Paris Region • Rest of France • Rest of Europe • Rest of the World
  • 17. Where do you work? • Client-side • Agency-side • Other
  • 18. Gigapero • At 7 PM, let’s have a drink at the bar!
  • 19. Gigapero • Get your picture taken during the Gigapéro! • Special thanks to: