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Web Analytics Rendez-Vous
Digital Analytics, CRM and Voice
of Customer Integration
Wed. Oct 21st, 2015
Bienvenue
Welkom
Welcome
#conext
October 2011
October 2012
October 2009 October 2010
October 2013 October 2014
7th edition during #conext!
Nicolas GIARD
Board member
CMD
Nicolas MALO
President
WALILLE
Co-hosts
• Founded in 1983
• Networking activities
for Direct Marketing
Professionals
• 400 members in France
• http://www.cercle-m...
• Founded in 2009
• Cross-border networking for Digital Analytics
professionals & fans
• 400 members on Linkedin
• Social ...
• SAVE THE DATE
• November, 19th 2015: 6th edition in Villeneuve d’Ascq
• http://www.measurebowling.org
MeasureBowling
• 22 cities in Europe
• European Prizes: best bowler, best nerdshirt
and door prizes
• Next event in London on March 5th, 2016
• Next event in Paris in June 2016
MeasureCamp
• French-speaking Digital Analysts Association
• Launched in June 2015
• http://www.aadf.fr
AADF
• Many thanks to:
• #conext tradeshow team
• Partners, sponsors and exhibitors
• Sean Burton, Analyt
• Roman Rock, Rock & ...
• Sean Burton, Managing Director,
Analyt
• Formerly the Director of Measurement at Seren
Design Ltd.
• A 15 year career co...
• #AnalytChat every Friday at 3 PM UK time / 4
PM French time
• Discussion on User Experience, Data
Visualization, Analyti...
• Roman Rock, Founder &
Principal Consultant, Rock & Co
• Managed his family business from the age of 24,
before becoming ...
• 4 Topics:
1. How to build the right foundations for Digital Analytics, CRM and
VOC integration?
2. What are the key sele...
• For each topic:
• 10-minute presentation
• 5-minute questions & answers
• First question -> 1 book
• Where are you from?
Nord-Pas-de-Calais Region
Belgium
Rest of France
Rest of Europe
Rest of the World
• Where do you work?
Client-side
Academics
Agency-side
Other
• Starting at 7 PM: Apéro Web Lille
Topic #1: How to build
the right foundation for
Digital Analytics, CRM,
and VoC Integration?
• First question -> 1 book
Topic #2: What are the
key selection criteria for a
VoC Solution?
• First question -> 1 book
Topic #3: What are the
top KPIs and questions?
• First question -> 1 book
Topic #4: What are the
key benefits & findings of
CRM, VoC & Digital
Analytics Integrations?
• First question -> 1 book
Thank you!
Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration
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Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 1 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 2 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 3 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 4 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 5 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 6 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 7 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 8 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 9 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 10 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 11 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 12 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 13 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 14 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 15 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 16 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 17 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 18 Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration Slide 19

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Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration

The 2015 edition of the "Web Analytics Rendez-Vous" took place during the #vad.conext tradeshow in Lille on October 21st, 2015.

Our guests of honor were Sean Burton, Managing Director of Analyt (UK) and Roman Rock, Managing Director & Digital Consultant at Rock & Co (UK).

Sean and Roman keynoted on the following 4 main topics:

#1 : How to build the right foundations for Digital Analytics, CRM and VOC integration?

#2 : What are the key selection criteria for a VOC solution?

#3 : What are the key KPIs and questions?

#4 : What are key benefits & findings of CRM, VOC and Digital Analytics integration?

Each topic was adressed by a presentation followed by a Q&A session with the assistance.

The event is co-hosted by Nicolas Giard (Cercle du Marketing Direct) and Nicolas Malo (Web Analytics Lille)

Livres associés

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Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Web Analytics Rendez-Vous - October 2015 - Digital Analytics, CRM and Voice of Customer Integration

  1. 1. Web Analytics Rendez-Vous Digital Analytics, CRM and Voice of Customer Integration Wed. Oct 21st, 2015
  2. 2. Bienvenue Welkom Welcome #conext
  3. 3. October 2011 October 2012 October 2009 October 2010 October 2013 October 2014 7th edition during #conext!
  4. 4. Nicolas GIARD Board member CMD Nicolas MALO President WALILLE Co-hosts
  5. 5. • Founded in 1983 • Networking activities for Direct Marketing Professionals • 400 members in France • http://www.cercle-md.com CMD
  6. 6. • Founded in 2009 • Cross-border networking for Digital Analytics professionals & fans • 400 members on Linkedin • Social activities • http://www.walille.com WALILLE
  7. 7. • SAVE THE DATE • November, 19th 2015: 6th edition in Villeneuve d’Ascq • http://www.measurebowling.org MeasureBowling
  8. 8. • 22 cities in Europe • European Prizes: best bowler, best nerdshirt and door prizes
  9. 9. • Next event in London on March 5th, 2016 • Next event in Paris in June 2016 MeasureCamp
  10. 10. • French-speaking Digital Analysts Association • Launched in June 2015 • http://www.aadf.fr AADF
  11. 11. • Many thanks to: • #conext tradeshow team • Partners, sponsors and exhibitors • Sean Burton, Analyt • Roman Rock, Rock & Co
  12. 12. • Sean Burton, Managing Director, Analyt • Formerly the Director of Measurement at Seren Design Ltd. • A 15 year career covering: eLearning, Content Management Systems, Interaction Design, Product Management, Web Analytics, and Data Visualisation. • Extensive experience with FTSE 100 companies across financial, telecommunication, gaming, and retail sectors.
  13. 13. • #AnalytChat every Friday at 3 PM UK time / 4 PM French time • Discussion on User Experience, Data Visualization, Analytics and Digital Marketing • See http://analyt.co.uk/vac for more details • Or follow @analytdata on Twitter
  14. 14. • Roman Rock, Founder & Principal Consultant, Rock & Co • Managed his family business from the age of 24, before becoming a consultant. • Involved in some of the UK's largest digital transformation programmes, leading transformation and delivery of EE, Orange and T-Mobile's analytics, voice of customer, tag management and testing implementation. • Joined Argos to lead the transformation of their testing and optimisation strategy last year.
  15. 15. • 4 Topics: 1. How to build the right foundations for Digital Analytics, CRM and VOC integration? 2. What are the key selection criteria for a VOC solution? 3. What are the key KPIs and questions? 4. What are key benefits & findings of CRM, VOC and Digital Analytics integration?
  16. 16. • For each topic: • 10-minute presentation • 5-minute questions & answers • First question -> 1 book
  17. 17. • Where are you from? Nord-Pas-de-Calais Region Belgium Rest of France Rest of Europe Rest of the World
  18. 18. • Where do you work? Client-side Academics Agency-side Other
  19. 19. • Starting at 7 PM: Apéro Web Lille
  20. 20. Topic #1: How to build the right foundation for Digital Analytics, CRM, and VoC Integration?
  21. 21. • First question -> 1 book
  22. 22. Topic #2: What are the key selection criteria for a VoC Solution?
  23. 23. • First question -> 1 book
  24. 24. Topic #3: What are the top KPIs and questions?
  25. 25. • First question -> 1 book
  26. 26. Topic #4: What are the key benefits & findings of CRM, VoC & Digital Analytics Integrations?
  27. 27. • First question -> 1 book
  28. 28. Thank you!
  • MatthieuMazera

    Jan. 6, 2016

The 2015 edition of the "Web Analytics Rendez-Vous" took place during the #vad.conext tradeshow in Lille on October 21st, 2015. Our guests of honor were Sean Burton, Managing Director of Analyt (UK) and Roman Rock, Managing Director & Digital Consultant at Rock & Co (UK). Sean and Roman keynoted on the following 4 main topics: #1 : How to build the right foundations for Digital Analytics, CRM and VOC integration? #2 : What are the key selection criteria for a VOC solution? #3 : What are the key KPIs and questions? #4 : What are key benefits & findings of CRM, VOC and Digital Analytics integration? Each topic was adressed by a presentation followed by a Q&A session with the assistance. The event is co-hosted by Nicolas Giard (Cercle du Marketing Direct) and Nicolas Malo (Web Analytics Lille)

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