The 2015 edition of the "Web Analytics Rendez-Vous" took place during the #vad.conext tradeshow in Lille on October 21st, 2015.
Our guests of honor were Sean Burton, Managing Director of Analyt (UK) and Roman Rock, Managing Director & Digital Consultant at Rock & Co (UK).
Sean and Roman keynoted on the following 4 main topics:
#1 : How to build the right foundations for Digital Analytics, CRM and VOC integration?
#2 : What are the key selection criteria for a VOC solution?
#3 : What are the key KPIs and questions?
#4 : What are key benefits & findings of CRM, VOC and Digital Analytics integration?
Each topic was adressed by a presentation followed by a Q&A session with the assistance.
The event is co-hosted by Nicolas Giard (Cercle du Marketing Direct) and Nicolas Malo (Web Analytics Lille)